|Adding pages to an old site|
How fast should I do it?
So I bought a site that ranks really good for all my topic related keywords, this site was created back in 1996. I have a database of products (around 6,700) should I just import all those pages into my site (all products have unique description, keyword and some of them have user reviews). Also my site is made so that anyone can add their own comments on the products that they have already bought so I expect that all those product pages will become even more unique once my visitors start adding their own comments to all the product pages. However I'm still worried about getting my site filtered or penalized if I add all the pages at once, any suggestions? Thanks.
I think you know the answer. I would add 30 a week.
Or you could slowly increase the number of pages you add each week -- 10, 20 ,30, 40 etc.
You will probably want to stay in contact with the person that you bought the url from as they can provide you with valuable information. And they may also be the best source for telling you how to add the pages, if they in fact SEO'd it to begin with. If necessary, it may be worth your dollar to pay a small consultation fee if required.
Lastly, I agree with the others that you do no want to implement any type of "Shock and Awe" strategy when adding the new pages.
My suggestion is to make sure that you choose your navigation, urls, titles, and descriptions very carefully before you begin. I suggest spending the extra time now to lay out the entire implementation before you add a single page. You don't want to find yourself in a position where you have put in 5000 url's and you want to change the folder structure, or use dashes in the url instead of hyphen. You also will not want to have the same happen if you want to change titles and descriptions.
On my static site, Google does not really care about the speed I add content (I may be completely wrong, however).
Here's what I do: Typically I add large sets of pages dealing with a given widget in one go. The sets are between 30 and 300 pages, with the pages in each set belonging together, as they explain the widget in detail. There is no point in adding parts of a widget, because my visitors would expect to find the whole set of pages and not just a part of it.
I see that the spider discovers the main page of a set and then explores the rest of the new pages. The first pages show up in the index after two to three weeks, and then -rather quickly- more and more pages of a set come up. Typically all pages of a set are included in the index about six to eight weeks after I make them available.
In early September, I broke up a site with one very long page into a couple dozen pages of more reasonable size. The site then nosedived in the Google SERPS.
Since then, I've added another couple dozen pages every week or two in three- to ten-page batches.
There does seem to be a penalty against sudden growth spurts, especially from one page to many.
My question: How long will this penalty last?