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Author adaptations
How to recover from page penalties

 12:49 pm on Oct 5, 2005 (gmt 0)

Our main website is all original content. However, in June we worked with an author to adapt an existing article from his website for our readership. Eg: if his article was about widgets, the adapted article was about 'using widgets in a blue context'.

The pages were published in July, but today have a pagerank of zero (the only ones on our site that are zero). Ranking and visitors have declined since the first few weeks after publication.

I guess it is possible the PR hasn't been updated yet, but we think it is more probably a penalty due to duplication because, despite having a completely different emphasis, many sections of text are identical to the original articles.

For future articles I guess the lesson is not to adapt, and to instruct authors not to re-use any text.

In the short term, however, we have to decide what to do with these pages. Our options are, I think, to leave, delete or re-write them (using same or different page URLs).

I would like (with the original author's involvement/permission) to rewrite them, using the same page URLs. However, I'd appreciate whether the experience in this group is able to foresee any problems with this that we haven't anticipated.



 9:51 am on Oct 6, 2005 (gmt 0)

No replies! Nobody loves me, sob, sob. :-> Or perhaps my question was too long/convoluted. So...

<succinct mode>To recover from an inadvertent duplication penalty, do we need to do anything more than re-write the pages?</succinct mode>


 10:58 am on Oct 6, 2005 (gmt 0)

I would rewrite them. If you delete them, they'll probably still be in Google's index in a year's time :(


 11:48 am on Oct 6, 2005 (gmt 0)

Toolbar Page rank has not been updated since July, by the way.


 12:06 pm on Oct 6, 2005 (gmt 0)

You can rewrite them and recover somewhat; although with Google being so wiggy lately, it's difficult to say what the results will be in the long term. I would leave the URLs alone, unless there's also a duplicate problem there.

Your suggestion that future articles need to be originals without repeated text is very valid - although there may be good reasons for certain pieces of text to be repeated on various sites, Google seems to have overlooked this, and has grouped it all together as "bad."


 1:06 pm on Oct 6, 2005 (gmt 0)

Thanks for the replies. I now feel 'loved' :-)

I had't realised PR was so intermittent now. Perhaps I'll wait for a PR update to see what happens to the pages. If they still have a PR of 0, we'll then put the effort into rewriting them.

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