Msg#: 30992 posted 4:31 am on Aug 29, 2005 (gmt 0)
I recently searched the term "blu ray" on google and found the top site, blu-ray.com has links to it's pages below the description. I don't think this is a new thing, but I haven't really noticed it before. Anyone know how sites get this to happen? I would sure like my google listings to have this feature.
>So presumably Google selects this small number of sites?
Yes. This has happened on one SERP where a competing website long has had the #1 and #2 spots, and mine #3 and #4. The curious thing is when Google did this to the competing site, THEY ALSO removed that second, indented listing. Thus my site was bumped to #2 and #3 on that SERP.
It's my understanding that they give it to what google consider to be "authority" sites on the search term - you don't see it for any of the big money terms, but a search for one of my sites (the official site of the actress Melissa George - not exactly big money!) gives you the four results.
Having said that, 1 of the 4 is a page which isn't even linked to from anywhere else on the site.
Even more confusing is where they get the anchortext for the links from - it certainly isn't anything I have written, which makes me suspect it might *just* be done by hand... though why Google considers my site worth doing this to I *don't* know...
The only thing I can think is that most people doing a search will *probably* click on my site and then not go anywhere else, since it's pretty comprehensive (being the official site and all).