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Google Talk Instant Messaging
Google wants a slice of the IM pie
trillianjedi




msg:715172
 11:28 am on Aug 23, 2005 (gmt 0)

Continuing its rapid expansion into new product categories, the Internet search giant plans to launch an instant messaging program called Google Talk as early as Wednesday, according to people familiar with the service.

Full article on LA Times [latimes.com]

The concept of serving contextual ads based on the topic of the conversation is also quite intriguing.

This part is especially interesting to those following presence and VoIP markets:-

According to a person who has seen the service, Google plans to let users chat using more than just their keyboards. Like similar programs from competitors, Google Talk also will let computer users with a headset have voice conversations with other computer users with headsets, this person said.

It seems to me that Google are battling for desktop space here. The internet is getting ever closer to the desktop, and the dekstop is where you need your ads.

 

encyclo




msg:715173
 1:55 pm on Aug 23, 2005 (gmt 0)

Google would certainly be a welcome new entrant, but unless they allow users to connect to the other messanging services (AIM, MSN etc.) they might find it difficult to enter the IM market. I hear that they will be leveraging the open source Jabber protocol (in much the same way that they used the open source VLC player for video), although they will almost certainly make alterations for their own use.

I guess that the main target might be Skype rather than just the instant messaging networks?

trillianjedi




msg:715174
 2:09 pm on Aug 23, 2005 (gmt 0)

they might find it difficult to enter the IM market

I wouldn't underestimate the power of a brand as strong as google.

You could have said the same thing about internet mail when google launched gmail. They responded with a gimmick (1 gig) and something useful (search).

Expect to see the same. It'll have a gimmick, and something useful.

When the google marketing wheels are set in motion, it's a beauty to behold. I've always admired them for that.

Remember the April 1st Gmail launch? Utter genius...

TJ

amznVibe




msg:715175
 2:33 pm on Aug 23, 2005 (gmt 0)

It's too good of an adwords space for them not to try it.
Can you imagine the privacy concerns like when gmail started
as they monitor your chats to show contexual ads? Heh.

rj87uk




msg:715176
 2:45 pm on Aug 23, 2005 (gmt 0)

I would be interested in testing it, but the question to ask would be why change? Whats better about Google talk than MSN or Yahoo?

oneguy




msg:715177
 2:51 pm on Aug 23, 2005 (gmt 0)

Can you imagine the privacy concerns like when gmail started as they monitor your chats to show contexual ads?

And I wonder if they plan to record and keep the data for future use, selling, etc.

trillianjedi




msg:715178
 2:53 pm on Aug 23, 2005 (gmt 0)

rj87uk - why did people change from hotmail and Yahoo! to Gmail?

nonstop




msg:715179
 2:58 pm on Aug 23, 2005 (gmt 0)

maybe it will suggest GoogleBuddies that have the same things on their computers, do the same searches, write the same emails, click the same ads and vist the same web pages.

rj87uk




msg:715180
 3:00 pm on Aug 23, 2005 (gmt 0)

rj87uk - why did people change from hotmail and Yahoo! to Gmail?

The extra space. Then MSN added more space...

encyclo




msg:715181
 3:02 pm on Aug 23, 2005 (gmt 0)

Switching email providers is easy compared to switching IM providers - because your choice of IM network depends on what your friends are using not your personal preference. I use MSN despite being a Linux user, because that is the preferred network of my family, friends and associates.

And anyway, as a webmaster, how do you like the idea of all your IM conversations (and emails if using Gmail) going through Google servers? They would have to be machine parsed / analysed to serve you context ads, so what else could they do with those conversations?

mrMister




msg:715182
 3:04 pm on Aug 23, 2005 (gmt 0)

they might find it difficult to enter the IM market

I thought exactly the same thing about Microsoft when they entered the market. I couldn't see how they could survive against ICQ which dominated the market, but look what happened.

Microsft had a powerful brand with MSN and Messenger was easier to use.

Google could potentially do the same if they get it right.

trillianjedi




msg:715183
 3:06 pm on Aug 23, 2005 (gmt 0)

The extra space.

Exactly.

See my post #3.

We'll see a gimmick, and something useful. Maybe so useful, that we'll all immediately want it, and all of our IM friends on it?

TJ

mrMister




msg:715184
 3:08 pm on Aug 23, 2005 (gmt 0)

There was some speculation on this a while back...

[webmasterworld.com...]

It'll be interesting to see what features made it in to the end product.

shortbus1662




msg:715185
 3:19 pm on Aug 23, 2005 (gmt 0)

Is there somebody relevant to the development of this IM reading this that I can talk to? I have an idea that I would like to discuss with them. It is an idea that should be immensely successful. I myself have spend thousands of dollars (that I didn't have) on it and have still yet to come close to finishing.

Having the opportunity to discuss this with the developer in charge or the person on the marketing side of this would be extremely exciting. If they told me to screw off, that would be fine, or if they've already planned it, or whatever, I don't care. I just want to give it a shot. I think it would definately be worth their while...

Thanks!

Marketing Guy




msg:715186
 3:19 pm on Aug 23, 2005 (gmt 0)

Aren't Android.com related to the mobile OS market? Potentially Google IM could be a nice bridge between Desktop / SMS.

Add to that the social networking thing they bought a few months ago (name escapes me), Google maps, Google local, again Android (some interesting stuff behind that company if you dig deep enough).

Will Google even need to launch an OS to compete with the desktop market? They could almost completely sidestep it by offering a lot of the additional features that the average user wants.

VOIP, email, IM, SMS, Search, Local info, Networking....

ScottG13




msg:715187
 3:19 pm on Aug 23, 2005 (gmt 0)

IM is not about brand, its about sneaking your stuff in.

ICQ once reigned supreme. This is because no IM clients were around to be included in anything. ICQ was user downloaded and installed. Always opt in.

AOL, MSN and Y! devloped user bases not from downloads, but integration. AOL through its internet service, MSN through Windows XP and MSN internet, and Yahoo through its toolbars and other misc apps. People essentially stumbled onto these IMs that were being placed in front of them.

Can Google do this? Yes. They have Gmail and Toolbar to help integrate a client and get users. Will it be hard? Yes. I've always hoped they would buy Trillian and just rebrand and extend.

IM can be a tough nut to crack, but if anyone is up to it, it's Google. The AdSpace is simply too lucrative to not try.

stinkfoot




msg:715188
 3:56 pm on Aug 23, 2005 (gmt 0)

If the quality of the serps we have been getting from google over the last 2 months or so is a guide to the quality if any IM system they produce .. it wont work or when it does they will alter the algorythm to make sure it doesnt soon after release :P

<GRIPE>When r they gono get a spell checkre on here?</GRIPE>

stef25




msg:715189
 4:08 pm on Aug 23, 2005 (gmt 0)

i cant wait to ditch my hotmail account which i only use for instant messaging.

gmail is better than hotmail for many many reasons besides storage; id imagine they can have a similar effect on IM as they did on EM

Shak




msg:715190
 4:40 pm on Aug 23, 2005 (gmt 0)

[webmasterworld.com...]

16 months earlier ...

Shak

mack




msg:715191
 4:45 pm on Aug 23, 2005 (gmt 0)

Google are definatly going for "thin client" They want to be your internet hard disk and internet applications provider.

It's almost heading in the direction of software on demand.

Mack.

mrMister




msg:715192
 4:48 pm on Aug 23, 2005 (gmt 0)

i cant wait to ditch my hotmail account which i only use for instant messaging.

Hotmail does not support instant messaging.

You don't need a Hotmail account to use MSN Messenger, only a Passport account.

It's true that hotmail accounts are automatically Passport accounts as well, but you can register any email address as a Passport account, even Gmail addresses.

jbinbpt




msg:715193
 4:55 pm on Aug 23, 2005 (gmt 0)

<GRIPE>When r they gono get a spell checkre on here?</GRIPE>

Google tool bar spell check. Google does it all. Even has underwear in the store.

walkman




msg:715194
 5:00 pm on Aug 23, 2005 (gmt 0)

this battle will be interesting to watch. AOL is way too popular and I wonder how long it will take them to match G Talk features. For most users, I'd say, whatever IM they're using right now is OK (me included). I just chat and send a file here n' there.

[edited by: walkman at 5:01 pm (utc) on Aug. 23, 2005]

markus007




msg:715195
 5:00 pm on Aug 23, 2005 (gmt 0)

Rumors are the annoucement of the IM will be on wednesday.

ogletree




msg:715196
 5:02 pm on Aug 23, 2005 (gmt 0)

I wondered when they were going to do this. Next year I plan to see Google lunch boxes with wireless internet to show ppc ads. They just sit around thinking what else can we put our ads on.

shortbus1662




msg:715197
 5:03 pm on Aug 23, 2005 (gmt 0)

I disagree with you guys. The opportunity for Google's IM to TOTALLY dominate from day one is right there.

It all depends on what they do with it...

Reflection




msg:715198
 5:14 pm on Aug 23, 2005 (gmt 0)

I'm very much looking forward to what they come up with. Gmail was a great innovation, I don't know what I'd do without it now.

ashibaka




msg:715199
 5:27 pm on Aug 23, 2005 (gmt 0)

If this is another invite-only service, let me be the first to ask. :D Actually, with Jabber as the network, as it looks, there'll be no more complaining about centralized registration. You'll be able to talk to your Google buddies by adding membername@talk.google.com to Psi, and Google users will have whatever method to communicate to AIM and MSN.

As for features, they might expand the software into a full-fleged calendar and diary system: see my post at [webmasterworld.com...]

AbsintheSyringe




msg:715200
 5:32 pm on Aug 23, 2005 (gmt 0)

I use MSN despite being a Linux user, because that is the preferred network of my family, friends and associates.

Same here, I use kopete so I'm sure support for Google Talk will be added soon. Wont see ads, so the privacy and secuirty issues dont affect me :)

About the whole gimmic part, I think they'll give you a gmail account if you sing up for their own version of "passport"
But the only thing is I dont think gmail looks so hot anymore. AIM offers 2gb, yahoo 1, etc... And you still cant register your gmail account

janethuggard




msg:715201
 5:43 pm on Aug 23, 2005 (gmt 0)

"i cant wait to ditch my hotmail account which i only use for instant messaging"

<sidebar> Hey, Kim? Looky who I found lounging at the WW water cooler... Stef (scroll up)</sidebar>

;)@stef

I couldn't ditch my hotmail account if I wanted to. Way too many people have it, and I have had it since the beginning of etime. It became so important to me on a personal level, that I setup a second Yahoo address, just to use for setting up accounts where I might ultimately get alot of spam. That cleaned up my hotmail account, and made it easier for me to manage my personal email. My first Yahoo email is for my VIP friends. Very short list.

I did setup an gmail account, but I hate it, and have never used it, except for news alerts which are then just sitting there, where I can search email topics for research, in case I need them.

I love the hotmail, because I can import it thru outlook express. I can't do that with Yahoo.

I agree ICQ was fabulous, though a pain in the neck, way back. It was only fabulous because inspite of the problems associated with it, it was the best game in town. I always hated Yahoo. It was too bulky, and sucked up RAM fast and furious. In the old days, it would lock up a smaller machine in 5 minutes flat. That was the reason I went to MSN messenger. Now, with much better machines here, the Yahoo voice is excellent, and it is our default program here. Smooth as silk. (Can you hear me, can you hear me now? You betcha!)

I'm not eager to change now, to the new game in town, maybe in a couple years. When umpteen upgrades later the G system has all the bugs worked out, AND I get bored, I might give it a whirl.

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