"The reason" is most likely many reasons -- that Google fluctuates a lot, changes their ranking algorithm and so on. Your question is extremely broad, and essentially you need to do ALL the things that help you rank on Google, and there are very, very many details (that's one reason this forum is so busy!)
A great place to start is by reading this classic post:
Google mini updates (from my observations):
first 2-3 days of the month
from the 20th - 23rd of each month
but I dont make any big differences in the past month. But my search ranking goes 5-10 search pages back with all my pages and search terms. What can be the reasons?
yes i have seen huge swings in rankings for many sites...also many new sites that look like they were sandboxed...many of poor quality too and surprising to see them rank with stuff that seemed to be downgraded recently....most notably index page cross link networks..also huge rise in sites that are pretty poor but link out to relevant sites heavily...oh and they are built for adsense..also see a lot of sites ranking where they display lots of phone numbers..i think phone numbers are in...was surprised to see no mention before this...for me i saw this from 30th June...last thursday....what ive seen is a something observed in the past but it never stuck...where google misses the most relevant page of a site for a term..it gets the same site but the less relevant page and so rankings slip...to me this has always been either an optomisation filter or a problem with data at the google end...in the long run they seemed to either twiddle the filter down or in the days of the monthly updates it was always back to normal the next month...
I really have good content then similar websites. All original content no copy. Also I have good number of links. I really cant understand why I fall from the first search page to 20. search page.
Now what I have to do? Wait for the next update?
So do you need to use adsense to get good rankings now?
I have been dumb founded by the changes in rankings since July 1, 2005. I've held the number 3 spot for [keyword phrase] for nearly 6 months.
I'm now buried on the 4th page.
What's driving me batty is a competitor who has a huge really tremendous block of keyword phrases separated by comas following a (This site is about:) is now ranking in the top 8 for zillions of phrases.
There is definitely a new filter in place but it's clearly not filtering out keyword stuffing. This is as bad as Florida as far as I can see.
I've sent a few e-mails to email@example.com.
"Ok Googley Google. The new filter isn't human and is missing major keyword stuffing spam.
I'm hoping a human sees this so the filter can be tweaked.
This site ranks first page for [keyword phrase] due to obvious repetitive blocks of non sentence keywords. I fell over laughing when I saw just how blatant this really is.
My page is very relevant and acclaimed by my visitors. It's now a supplementary page and has all but dropped from the serps.
I'm sorry but the "new" filter is filtering out the good stuff.
Sincerely - a sour grapes SC Realtor and webmastress.
[edited by: Woz at 3:20 am (utc) on July 5, 2005]
[edit reason] No Specifics please, see Tos#13 [/edit]
You know the funny thing about real estate agents... when they use multiple interlinking domains and duplicate content to promote their own sites it's okay, but when their competitors get away with it, it's spam....
Why is that?
I just checked and on my DC you're listed on 1st page, near the bottom.
Perhaps the changes are still being digested?
|...yes i have seen huge swings in rankings for many sites...most notably index page cross link networks... |
Good catch, soapystar.
Many people crosslink their duplicate content networks and believe there's nothing wrong with that. It's easy to talk yourself into believing this is ok, to rationalize it.
I genuinely believe that a vast majority of people caught up in crosslinking penalties aren't guilty of doing anything more than cutting corners. We do it all the time, like slowing down at a stop sign instead of coming to a full stop. Which is why it's not surprising to see them pop up in Google update threads asking what the heck is going on. Is it self-delusion or they just didn't know? I think it's "they just didn't know."
Crosslinking has been going on for years, as well as the penalties. Yet there's always a new crop coming up doing it. Maybe this will teach a lesson to this year's crosslink spammers, but what about next year's batch?
|yes i have seen huge swings in rankings for many sites... |
Can confirm major drops on my sites as well. Good to see I'm not the only one though
This is the same issue I have EXACTLY. I was number 1, now 11 (for a keyword I watch) and the page that is number 11 is not even the page which was number 1 but is related to that page (but not as relevant).
Any ideas please? I have other examples just like this but I'm up in other areas, strange
Jut want to add I don't link, full stop, all our incoming links (apart from 4 which are recipricols) have come naturally
yes this is widespread, same sites ranking for same keywords/phrases but less relevant pages now shown and appropriate drop in ranking for the less relevant page..
also dont understand
|don't link, full stop, all our incoming links (apart from 4 which are recipricols) |
dont link full stop but you have 4 recips?
Yes, stupid statement but I couldn't correct it. What I was trying to say is that I only have one site and am not doing this cross linking thing (as it was implied that one reason for some sites to drop is cross linking). I did get 4 recip links from good relvant sites a couple of years ago but since them no recip links.