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An interesting Case Study: The 'One' Campaign
Make Poverty History = mega traffic / links, how will the SE's cope?

10+ Year Member

Msg#: 30129 posted 9:31 am on Jun 26, 2005 (gmt 0)

Hopefully because this is obviously of no commercial gain to anyone we can talk specifics.

The international campaign lead by Nelson Mandela and Bono to influence world leaders on issues such as debt / aid / aids policy is everywhere at the moment online and offline. The Live8 concert coming up is big big news.

Search terms and websites associated with the campaign like: 'make poverty history' and 'one' and 'white band' are getting mega search engine traffic as a result of the world wide TV and advertising campaign and mega links too.

So what happens to websites in search results when mega exposure offline prompts mega linking and mega traffic?

There are issues of duplicate penalties as each country has it's own somewhat different website.

There are issues of gaining tons of links really quickly.

There are issues of how the results differ on Google UK Google us Google Australia etc etc

There are issues with how different search engines handle the associated queries (of course though, most importantly Google).

There are so many interesting aspects to this online campaign from an SEO perspective to see: what can be learned from an seo perspective, especially with Google?

Have a dig around everyone and see what conclusions you can draw from an SEO perspective, particularly with Google.

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[edited by: tedster at 5:52 pm (utc) on July 2, 2005]


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