If a street-side business changed its name, and the City put up a brick wall around the storefront as a result of new branding? How far do you think the City would get with the business owner or public if this was a standard?
This is basically the same issue around the Google Sandbox filter, which is applied to new sites to prevent them from showing on search result pages.
I had a personal experience with this very issue (with Google, not the City ;) ) ..and While I understand why it happened, I felt the need to seek more reasoning.
There has to be another way for Google to manage the spam they struggled keep out of their search result pages. It almost feels pointless to post this topic, but for me it logically doesn’t make any sense. I don’t really suffer from Sandbox filter, but what really gets me is all the new information, products, resources I may be missing out!
The alternatives for companies to get around the $andbox filter are the Adwords... and I won’t even click those, because I usually end up with Adspam. So Google ends up going from one Spam issue to another… and in my opinion Adwords has become more spammy since the implementation of the Sandbox filter.