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Prevent a link from passing a PR
best way to do it?
Nick0r




msg:740348
 9:21 am on May 17, 2005 (gmt 0)

OK so here's my situation.

On my site I link to affiliate programs, at the moment I do it through redirect files. a.php b.php c.php each one linking to a different affiliate program. Now I was thinking, all of those redirect pages are being passed PR which could be better used on content pages. Is there a way I can link to these to prevent passing PR? Should I just use nofollow or is there a better way?

 

steveb




msg:740378
 6:06 pm on May 20, 2005 (gmt 0)

"You loose PR when going to another directory. That's why you are supposed to have all webbpages on the root - except if it is another web site perhaps."

100% false. You lose nothing going to another Directory and having files in the root has no value whatsoever. PR is just links. It doesn't matter if you link five directory levels down, one level down or to a root page. Makes zero difference.

Reid




msg:740379
 7:26 pm on May 20, 2005 (gmt 0)

A site with a high PageRank and a large number of outbound links can nullify the impact on your PageRank.

What exactly is the effect of PR.
You would think the SERP's would show highest PR first but that is not the case.

Jim Westergren




msg:740380
 8:24 pm on May 21, 2005 (gmt 0)

"You loose PR when going to another directory. That's why you are supposed to have all webbpages on the root - except if it is another web site perhaps."

100% false. You lose nothing going to another Directory and having files in the root has no value whatsoever. PR is just links. It doesn't matter if you link five directory levels down, one level down or to a root page. Makes zero difference.

This is not per what I have read in SEO articles. After a fast Googling I found the following quotes:

"Don't create directories further than three levels down from the root directory - The closer pages are to the home page in the directory structure the better. Keep things organized but don't overorganize. If you have one file or sub-directory in a directory there should be a VERY valid reason."

"As a general rule, pages closest to the root directory are considered the most important pages on your site."

"23. Are your optimized pages placed in the root directory (along with your home page) on your Web server?"

How valid this is, I don't know but I prefer to be on the safe side.

Reid




msg:740381
 12:13 am on May 22, 2005 (gmt 0)

I have pages in directories outranking pages in root and for valid reasons.

the index page in each directory carries the PR (equal to home page) I only go one folder deep though

steveb




msg:740382
 3:15 am on May 22, 2005 (gmt 0)

"How valid this is, I don't know but I prefer to be on the safe side."

It's not useful at all, and certainly not safer, but that stuff wasn't the point. Directory level has no relationship to PR in any way.

Nick0r




msg:740383
 11:39 am on May 24, 2005 (gmt 0)

So... it appears the solution is to use JS links.

My question was not about losing PR, it was more about making better use of my PR by giving it to my actual pages rather than redirects.

oddsod




msg:740384
 12:01 pm on May 24, 2005 (gmt 0)

Directory level may have some role in deciding SERPS and the level of its importance may vary from site to site or sector to sector. However, from the strictly PR point of view a page will get the same amount of PR irrespective of how close it is to the root. Within reason. Home pages tend to have a higher PR not because of their path but because they tend to have more pages linking to them. One well established site I know has had a PR5 home page but a popular PR7 page three levels deep.

Reid




msg:740385
 9:12 am on May 28, 2005 (gmt 0)

My question was not about losing PR, it was more about making better use of my PR by giving it to my actual pages rather than redirects

So if you use JS links to 'those pages' then 'those pages' get no PR and your site retains it.

I would also make sure you disallow 'those pages' in robots.txt to keep them out of the index. That way your entire site won't share their PR 0 or greybar.

Catfish




msg:740386
 11:29 pm on Jun 3, 2005 (gmt 0)

Check this out:

1) Linking out helps you if you link to relevant sites.

2) The reason that page rank decreases if you link out to partners that don't reciprocate is because of the iterative nature of Page Rank (it is a recursive function). So its not like you "lose" any page rank for linking out, but you don't gain any from the people you link out to as Google recalculates the page rank for the 2nd, 3rd, 4th times, etc. See page rank is not a one time calculation. It takes many iterations of the process. If you don't understand this, go to Google and search for Page Rank. Then READ about it so you understand it.

Lets say you have a homepage that links to two pages off your site with no internal links. Obviously the page rank is divided into 2 and distributed to the two sites that you link out to. But if one of those links is internal, then half the page rank goes back to your page and half to the external site. The half that comes back to you is then used for the next caluclation of page rank thereby increasing your total page rank at the end of all the calculation cycles. The effect is real as I have seen it happen where adding lots more internal links to my homepage increases my page rank because a great % of page rank is being passed back into my site.

3) Keep in mind that there are two competing qualities to Google's algo in play. Page Rank and the number of links you have to relevant sites. Where the happy medium is, only Google knows, but they often times have competing algo factors to make it too difficult to reverse engineer what they are doing. Currently, I wouldn't worry about hiding links except in the case of affiliate links which I believe are penalized in Burbon. As long as when you link out you do so from pages that have alot of internal links, the "page rank leak" I believe in most cases will be outweighed by the strength of linking to relevant content and the boost that it gives you. Of coarse this is just my opinion but sites I control have seen rankings increase by linking to relevant non competing sites.

Keep this in mind also, if you mask where a link goes, you get no credit for linking to it. So by extension, if most of your links are hidden from Google to "protect" your page rank, they will also give you no credit. And with page rank being somewhat topic sensitive nowadays in terms of what is really ranking websites, the PR that you save is probably not worth the trouble and may actually hurt you.

All this is my opinion. Proceed at your own risk.

fischermx




msg:740387
 7:18 pm on Jun 4, 2005 (gmt 0)

I've read about that theory about linking out good sites supposedly help your own rank, each time I read this in a post or comment, never in a serious article or ACM/Stanford document.
Is this really true?

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