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Google Advertises on the radio
Advertising Google Local Search

 4:56 pm on May 16, 2005 (gmt 0)


I live in the Kansas City area in the US and for the last week or so I've been hearing advertisements on the radio for Google local search. The ad talks about Google's intuitive search and how it helps the commercial's "subject" find a "window fixer" because she doesn't know what that type of person is called.
The thing that really grabbed my attention was an advertisement in the Kansas City newspaper this past Sunday which was also advertising Google Local. It was an 8.5" x 11" laminated insert talking about Google Local.
I thought this was interesting as I've never seen any push with conventional advertising for Google.



 8:53 pm on May 16, 2005 (gmt 0)

Do they really need more business at this time?

I remember reading from the last quarterly statement that the earnings jumped because they could not spend money fast enough. So the solution is to give money to other forms of media?


 9:23 pm on May 16, 2005 (gmt 0)

LOL, I never heard of a company earning so much money they couldn't keep up with spending it. Most times it's the other way around. Google's business must be going REALLY great then. Good for them.
Maybe they could solve their problem by paying adsense publishers a bit more again, like in the 'old' days. :D


 1:27 am on May 17, 2005 (gmt 0)

Maybe they could solve their problem by paying adsense publishers a bit more again

and stop banning content sites from SERPs for a change.

Import Export

 2:24 am on May 17, 2005 (gmt 0)

Do they really need more business at this time?

So long as your infrustructure is setup correctly, you *ALWAYS* need/want/seek more business.


 7:32 am on May 17, 2005 (gmt 0)

a nice try to get those people, who still do not really use internet. Google Local is definitely a service that will lure all oldies to the web.
looking forward to Google Local News and dedicated to small towns. Once it is launched, they will really be not able to spend their revenues ;)


 7:15 pm on May 17, 2005 (gmt 0)

Actually, the advertisement in the paper was a really good ploy for the not-so-computer savvy person. The Google ad looked like a blank page from the yellow pages. The letter tab was E, page number "522 Everything". In the middle of the page, in the size and style of a yellow page listing, "Everything you're looking for locally" appears with the listing below saying:
Google Local ..................... local.google.com.

The back of the page says "Keep this handy reference card near your computer. Use it to find stuff in your neighborhood. (Or, if you're in desperate need of a placemat, we're good at that too.)"

Very interesting way to relate to the typical yellow page searcher!


 8:43 pm on May 17, 2005 (gmt 0)

this is big, big news that will fly under the radar of most big media companies, i think. it's yet another shot across the bow in the battle for the local marketplace.

traditional media have the advantage of having been around a long time (the local newspaper, etc.) with very little serious competition.

i think things are going to get very interesting very shortly in the local online space.


 9:57 pm on May 18, 2005 (gmt 0)

it's all about Growth. The investors need to grow grow grow and make more more more money.

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