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Penalty for Acquiring Links too Quickly
Acquiring links quickly causes site to be penalised
DanG




msg:763481
 11:09 am on May 3, 2005 (gmt 0)

Hi

Iíve got a site that for the whole of last year had approximately 5 inbound links to the homepage. At the beginning of this year I started to acquire links for the site and now it has approximately 200. However the sites rankings have got considerably worse since I acquired these extra links. The site hasnít dropped out completely but itís fallen at least 100 places.

All the links that I have got Iíve checked over to make sure they rank themselves and that their not linked into any "bad neighborhoods". Iíve also varied the link text from each site so that Iím not linked to with one standard phrase.

Iím starting to think that Iíve gained too many links too quickly and that itís tripped a filter with Google and so theyíve penalized the site.

Iíve removed quite a few of the links but I would be very interested to hear of other peoples experiences with this type of problem and any possible solutions they may have.

Cheers

Dan

 

MrSpeed




msg:763482
 12:44 pm on May 3, 2005 (gmt 0)

How did you acquire those links? Did you send emails to the site owners or did you engage in the use of a software solution? Are the links from different IP's?

It's possible the decline has nothing to do with the links. There have been at least two updates in this time period where traffic fell for a number of my sites. I did not change any links on these sites for a while.

Is your site squeeky clean? Any hidden text etc...
Any chance of duplicate or near duplicate content?

DanG




msg:763483
 3:28 pm on May 3, 2005 (gmt 0)

Hi MrSpeed

Thanks for the reply.

I acquired the links manually, I usually make sure before I get a link that Iím not getting them from a network of sites.

As far as the optimisation of the site goes everything has been implemented ethically, there are no hidden links or content and all spare domains have been 301 redirected.

It could all be coincidental and it may have just been the recent updates that have affected the sites performance, but Iíd rather try some stuff now while Iím waiting for the next update.

Any suggestions would be much appreciated.

Cheers

Dan

diamondgrl




msg:763484
 2:09 pm on May 14, 2005 (gmt 0)

Probably coincidental. There's been a big shakeup in the SERPs since you did that. I certainly wouldn't try to get links removed.

illusionist




msg:763485
 2:13 pm on May 14, 2005 (gmt 0)

With they way google is handing out penalty's soon we will have a penalty for just start a new site!

reseller




msg:763486
 3:08 pm on May 14, 2005 (gmt 0)

DanG

<However the sites rankings have got considerably worse since I acquired these extra links.>

Did that happen around 3rd. Feb 2005?

If its the case, then its just the effect of allegra that hit so many sites.

larryhatch




msg:763487
 3:48 pm on May 14, 2005 (gmt 0)

Maybe you simply got found out. -Larry

RS_200_gto




msg:763488
 6:23 pm on May 14, 2005 (gmt 0)

What is the rate, for the maximum links you can acquire per day or month?

JuniorOptimizer




msg:763489
 7:20 pm on May 14, 2005 (gmt 0)

Personally, i feel "late acquisition rate" is a real part of the algo, but I think even more importantly there's an "exact anchor text match" penalty, that hits for the phrase you're targeting.

Natural, semantically-related varied anchor text seems best these days. This is all IMHO and YMMV.

RichTC




msg:763490
 8:51 pm on May 14, 2005 (gmt 0)

I read this often at this site but i have to say that i do tend to use the same anchor text links relevent to each section of my site.

"Blue Widgets" link for the Blue widgets page and "Red Widgets" link for the red widgets page etc etc

If Google want to put a penalty in for doing this let them get on with it. A spade is a spade not a shoval in my book.

This is a stupid situation

glengara




msg:763491
 9:06 pm on May 14, 2005 (gmt 0)

AFAIK there's usually a large discrepancy between "allinanchor" and actual rankings, is it the same in your case?

MHes




msg:763492
 9:22 pm on May 14, 2005 (gmt 0)

>Iíve also varied the link text from each site so that Iím not linked to with one standard phrase.

That is possibly unnatural.... in fact, it is unnatural, you manipulated it, it did not evolve naturally.

I'm sure Google have profiles of 'natural linking' and it will dictate that there should be a specific percentage mix of oneway, recipricol, some varied terms and broad match and some repeated terms.

Romster




msg:763493
 10:51 pm on May 14, 2005 (gmt 0)

200 links and you are worried?

This would mean that adding your site to DMOZ where links, link text and page content gets distrubuted (cloned) to thousands of sites within 1 month would kill sites rating - BUT IT DOES NOT!

Must be just low rating of the linking sites and FRESHNES of your content wearing off... New content + update the old pages + more links = should do the magic

frances




msg:763494
 2:41 am on May 15, 2005 (gmt 0)

I would have thought you have "tripped a filter" or something like that.

It has been my experience that Google is very sensitive to "unnatural link activity" for newish sites or sites with very few links - I have had similar experiences with way less than 200 links. Old and well established sites can get away with much more.

Don't know if I'm right...

If I am, I have no idea what to do about it.

decaff




msg:763495
 2:52 am on May 15, 2005 (gmt 0)

Depending on your sector...it's entirely possible that Google has a "set point" for link growth based on some of the long time sites in the sector...and your site surpassed this too fast...and received a "penalty" or at least the links will not be granted as "valid" until they sit for awhile..

Since your site has a "history" of only 5 links over a one year period...then it's possible that the site showing up with 200 new links over 5 months...could have tripped a threshold flag of some sort...

As for your site (pages) falling..there are other factors...new competition in your sector...new changes by "the Google" itself...and more...

blend27




msg:763496
 1:01 am on May 16, 2005 (gmt 0)

-- then it's possible that the site showing up with 200 new links over 5 months --

So if my website ranks in the top 5 for selected keywords(lets say 50 keyword prases on MSN and 20 on Yahoo) and I get 200 backilinks from Scraper Sites with with the same text link which is my home page title I will never see a day of light on Google, Thats not good for me, isn't it. The funny part that all Scraper Sites use Ads by Google on them, that makes it even worst... Real DooDoo in the Algo or what is it?...

JohnieWalker




msg:763497
 4:44 am on May 16, 2005 (gmt 0)

A site I'm working on, purchased ads on high ranked pages, for the past 5 months.

The latest G -PageRank Toolbar update confirmed that. The main index pages went from PR-4 to PR-6, and many down-the-aisle pages went from PR-3 to PR-5.

However, recent G traffic (after the toolbar update) dropped about 40%.

No changes on content. No new competition on keywords arrived lately.

Anyone with a suggestion - please reply.

decaff




msg:763498
 5:49 am on May 16, 2005 (gmt 0)

If you are purchasing Ads on high PR sites...these may pass some pagerank..but ultimately..these ads should also deliver some quality traffic......

Are these sites where you are purchasing ads related to your site...? if not then you probably won't benefit in the SERPs and there could be other reasons why your traffic is suffering...

Robert Charlton




msg:763499
 6:12 am on May 16, 2005 (gmt 0)

...and all spare domains have been 301 redirected.

What was the timing of these redirects in relation to your fall? How many spare domains do you have? Were they developed (ie, did they have inbound links themselves?)?

Snappy_fish




msg:763500
 6:48 am on May 16, 2005 (gmt 0)

I launched a new site in January and over the 3 months that followed got lots of new inbound-only links. My site now has a page rank of 6. It's at the top of MSN for my keywords and doing well in Yahoo. While Google lists my site in the serps for all my keywords it's down in the 100-200 range. As far as I'm concerned, there's definately a penalty for too many links obtained too quickly. I'll let you know when I start moving up the rankings.

MHes




msg:763501
 8:16 am on May 16, 2005 (gmt 0)

>The funny part that all Scraper Sites use Ads by Google on them, that makes it even worst...

Not all. There are lots of PPC suppliers out there.

Also, lets be clear that the ppc ads themeselves do not give PR, just in some circumstances the scraped content (seperate from the ppc) has hard links. I suspect that in the last few months Google has got a lot better at detecting these sites so the link value is getting less and less.... but still good for other engines like yahoo/msn.

JohnieWalker




msg:763502
 6:56 pm on May 16, 2005 (gmt 0)

Are these sites where you are purchasing ads related to your site...?

Some yes, some no. The setting is High PR non relevant / Low PR high relevant. Incoming only. Non swapped.

In fact, the site went up from PR4 to PR6, in about 6-7 months.

and there could be other reasons why your traffic is suffering...

There COULD be... OTHER reasons.

This is the question: If there are other reasons, not related to the PR ads, WHAT ARE THEY?

any suggestion by anyone?

newsphinx




msg:763503
 4:14 am on May 17, 2005 (gmt 0)

Johnie. Did you rank for your keywords before? Other reason may include that your sector has high season and low season. Now your are experiencing low season traffic drop.

caveman




msg:763504
 4:28 am on May 17, 2005 (gmt 0)

The last thing I would've done is remove those links. Never go backwards on things that are good, unless some of the links were dodgy, which we are told they are not.

I also would be curious to hear a response to RC's question. Smells to me like the issue is redirects.

aris1970




msg:763505
 10:11 am on May 17, 2005 (gmt 0)

A site I'm working on, purchased ads on high ranked pages, for the past 5 months.
The latest G -PageRank Toolbar update confirmed that. The main index pages went from PR-4 to PR-6, and many down-the-aisle pages went from PR-3 to PR-5.

However, recent G traffic (after the toolbar update) dropped about 40%.

No changes on content. No new competition on keywords arrived lately.

Anyone with a suggestion - please reply.

First of all, the toolbar update was not followed by any significant change in SERPs; so I dont think that the traffic drop has any relation with your PR.

Are you listed on ODP/Google directory? If yes, I suggest to check your PR there and let us know.

The fact that your content has not changed may also have a negative impact on your rankings.

I suggest that you take a deeper look on your site structure and on-page SEO factors that may also help your rankings.

julinho




msg:763506
 3:08 pm on May 17, 2005 (gmt 0)

A site I'm working on, purchased ads on high ranked pages, for the past 5 months.

...

No changes on content.

Maybe Google doesnīt like this combination: no additional content + too many new inbound links.

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