So I noticed on a search related to our industry that our #1 competitor, which to date, typically does outspend us on adwords, was showing ad copy that stretched all the way accross the page to the right if you were one of the "premium/blue listings" at the top. This seems to be highly unfair to all the rest in the field. It is obvious to me they were chosen because they have been the #1 spender for the last few years. However, of late, we have been basicly matching them in spend. I was quite offended.