I've had this discussion before with clients. Over the course of a year, depending on how competitive your market is, I do think the $300 Yahoo Directory fee can be justified by the potential upside in terms of traffic you'll get from the Yahoo Directory, and the positive impact this will have on your Google PageRank.
Google values directories that are edited by humans because they can be sure of the relevance of the websites that appear in those directories.
It stands to reason that placements in directories such as DMOZ and Yahoo Directory would be looked upon favorably by Google.
If you take part in pay per click, and your average cost per click is, letís say, 20 cents... You can look at it this way: If Yahoo Directory can directly or indirectly boost traffic by 125 clicks per month, you break even over the course of a year ($299 / 12 months / .20 cents per click).
Don't forget that Yahoo Search also has a big market share, and it is likely that a directory placement in Yahoo will help your SERP results there too. Between Yahoo and Google SERPS, and the Yahoo Directory itself, I think an increase of 125 clicks per month is definitely possible, again depending on your market. If you have the budget it is worth the risk.
You should look at the probable categories in the Yahoo Directory. Some categories are less desirable due to their size (hundreds of sites on a page) or extreme depth in the navigation hierarchy. Both of these situations mean that the site is likely to get few clicks from directory browsers, and that one is doing the listing only for potential SEO benefits. (Even the SEO benefits may be more limited by the same factors, i.e., PR benefits will be negligable 10 layers deep or if there are a bazillion links on the page.)
On the other hand, I've found some nice listing possibilities that are neither overcrowded nor buried - this is mostly dependent on the site's niche, though some creativity can sometimes help when searching for categories.
|It stands to reason that placements in directories such as DMOZ and Yahoo Directory would be looked upon favorably by Google. |
I think you're right that it stands to reason as such, but I've seen more things I could call counter-examples instead of examples. This relates to DMOZ. (Yahoo, once I think.)
I've had several sites that were DMOZ listed, then were eventually scraped too death and no longer rank for anything in google. The scraper sites assumed the position of owning the content, instead of the older, DMOZ listed sites. As far as I can tell, it's just a link.
With Yahoo, I expect the same. You never know when they might start incorporating their directory listings into their algo. (ya know... to get more $299s) Their directory is so full of crap... I'm sure the search team would be fighting such a decision.
"I've had several sites that were DMOZ listed, then were eventually scraped too death and no longer rank for anything in google"
wouldn't this happen only if you were 302'd, or if the scraper took a substantial amount of content and had higher pagerank?
|it is likely that a directory placement in Yahoo will help your SERP results there too |
|You never know when they might start incorporating their directory listings into their algo |
If I correctly remember (and this fuzzy head sometimes doesn't), when the SE launched, the folks at Y! stated that they of course spidered the sites in the directory, but inclusion in the directory in no way guaranteed inclusion in the Y SE index. Sites had to make it into the index on their own merits, and no boost in ranking came from a directory listing.
Of course, they never precluded changing that in the future.
Yahoo directory now uses redirects which means pr is maintained within Yahoo. I'm not sure if they do a 301 or 302 but chances are it's a 302.. Which has been a problem with google in the past... (hopefully not for long)..
The only benifit I can see is for the Yahoo search results.. I am seeing more and more of directory listings making top 5. That is just in my keywords I monitor.
|Is it worth paying the $299 for a Yahoo biz listing if for nothing else than the google page rank you might get? |
Probably yes, probably no - I think it's healthy to see this as a kind of lottery. If you want to reduce your risk, use the click-approach bostonscott mentioned.
It's been common for us to see yahoo! ranking changes immediately (usually positive) after acceptance into their directory. So, it's been worth it, in some instances more than double so, in the first day of being listed as we immediately jumped from the teens to #1 for a very popular term.
so far, only jay has responded directly to the question posed... does anyone else have an opinion about whether the google PR transfers from the yahoo directory page?
its clear that the direct benefits from yahoo are a crapshoot, but if PR does transfer then it makes the decision to pay the $299 much easier.
IMO it does transfer. Do a backwards link check on a few sites you find in the directory. Is the link showing up on G?
However, remember that the title and description you'll get for your directory listing can/is the one that's used in the serp. Personally I like to control the text in the results to a certain extend, and I wouldn't risk it with an editor ;)
|or if there are a bazillion links on the page |
Rogerd, I guess you haven't noticed, Yahoo is now listing 40 sites per page.
Well, while none of the pages are overcrowded now, its more clicks before reaching a given site.
The main benefit of having a Yahoo directory listing is the fact that it seems to help many sites in their ranking on the Yahoo search engine. Not all, but many.
Actual directory traffic is very thin for my sites, but the sites listed in Yahoo directory also rank highly for their target keywords in Yahoo.
I don't think the directory provides any specific benefit for Google or MSN other than whatever probably small share of a PageRank it may pass to your site.
If Google recognizes the links and they show up as backlinks, then IMO PR is indeed being passed.
Note that the redirect URL contains the complete URL of the destination site, even including the "http://". That may be why Google is able to recognize and follow the links despite the fact that the redirect subdomain (rds.yahoo.com) is explicitly prohibited to robots.
Google has some special relationship with yahoo that allows them to spider their directory. you can clearly see this by looking at their robots.txt file
Google backlinks will show links from the Y directory, and i believe it does add to a websites' backlinks. Direct traffic from the Y directory is usually < 10/mo. unless you sell big ticket items, you will loose money on the Y directory listing.
though listed in the yahoo directory, yahoo search results for that include my site show my site information and not the yahoo info.
not sure if it is that way because I have a blog with RSS feeds or because I built many many links or what gives
IMHO, the short answer is yes.
I can only speak anectodally but it did have positve impact for us.
I would think it would help with Google PR. They know that at the very least a real live human has looked at the site and deemed that it is of at least suffucient quality to be listed in the Y directory, which has to give your site a boost over other random sites that G spiders.
It appears to have helped one of my sites a lot. About 3 months after appearing on Yahoo directory my Google placement jumped from the 100's to the teens.
My site also ranks #2 in Yahoo for it's most competitive keywords and uses the site description from the directory.
In my opinion, if you can afford it, do it.
I've had a listing for several months and haven't seen a thing from it. No increased yahoo or any other rankings, and Google hasn't shown it in my backlinks yet (though I'm not sure if it would).
So I dunno. I can't say I'd buy it again as I've seen no return, but it definitely depends on your situation.
In my experience, having a yahoo listing boosts our site's SERP's
Consider the following -
If Google were to discount the PR from yahoo's directory, how would they justify it? It could be seen as a major attempt at protecting/enhancing their own revenue streams. It could be argued that they are skewing their search results to make sure more companies end up paying for adwords from them rather than pay for directory listings from a competitor..
Two years of payig for the Yahoo directory and not a single visitor. If you are doing it for links then spend your money on small niche directories and get multiple links for your $300. B-Central for example gives you 10 deep links for $49.00 and its a very nice directory. If you are in a market where people actully search the directory and you get traffic then it may be worth it but in my opinion (humble) if you are in competitive market you may as well spend you $300 on multiple directory listings. Read the posts in directories on www about the Yahoo directory the general consensus these days is that its not worth it.
Yahoo directory helps Google rankings, specially if you are getting linked from a category of Yahoo that has a higher PR itself. I have also found that Yahoo Directory is a big boosting factor for Teoma/Ask Jeeves. You should see a huge ranking boost within 2-4 weeks in Teoma/Ask Jeeves.
>>>Yahoo directory now uses redirects which means pr is maintained within Yahoo.
Nah. Check out the non-us mirrors, they don't use redirects (at least, last time I checked). If you pay for the us version, you'll get into all the country mirrors.
Yahoo UK rececntly started using redirects similar to that of Yahoo.com.
I still see yahoo.com directory links listed as backlinks when using the link: command
Yahoo germany uses redirects as well!
|so far, only jay has responded directly to the question posed... does anyone else have an opinion about whether the google PR transfers from the yahoo directory page? |
Have a site with 2 DMOZ and 7 Yahoo directory listings. One the DMOZ listing is showing in the Google directory, but does not show up as a link with "link:widgets.com"
One of the Yahoo directory links shows with the link command. That link has been showing for a couple of years but none of the new ones are there.
Can't see any reason to buy into the Yahoo directory if you are looking for it to pass PR.
Note: None of Yahoo listings were paid and they used the same description for all 7. Could be Google is considering them as dup content.
Might do, but there are cheaper ways.
I do not see significant traffic from the directory but as Rumas said:
|However, remember that the title and description you'll get for your directory listing can/is the one that's used in the serp. Personally I like to control the text in the results to a certain extend, and I wouldn't risk it with an editor |
I have a site I dearly wish was not in Yahoo. If I ask for a change to the title, will I get it? In the UK submission is free, and while the site is a genuine small business, what will happen if I ask for a change. Probably nothing, but then....?
Better left alone.
I recently got picked up in the Yahoo Directory and am now rank #4 for my main keyword despite have fewer backlinks than my competitors.
Good thing is, I figured out how to get listed in Yahoo without paying....and I've tested it in two sites already...got listed in their directory in less than 3 days.
I am not so sure that having a Yahoo directory listing has any benefits in the eyes of Google. The way that links are redirected has me suspicious...
This is their link syntax (modifyed to fake domain):
<li><a href=http://rds.yahoo.com/S=5156546:D1/CS=5156246/SS=37205034/SIG=10sftf6hl/*http%3A//www.yourdomain.com/>Your Domain</a>
- includes 3,000,000 MB of disk space, 300,000 email accounts, Web-based email, pre-installed blogging tools, and instant account activation.</li>
Do you think that link syntax transfers any PageRank to the actual URL in the mind of Google?
Is there any proof that PageRank or "juice" is passed to Google from Yahoo?
I'm not convinced, but do have an open mind.
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