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Does Google make updates in its index everyday?
Permanent trends in SERPs

 10:09 am on Apr 14, 2005 (gmt 0)

Analyzing my web access log files I find that my web pages change positioning in serps almost every day.
If yesterday one of my pages could be found on the page #2 today I find it on the page #1 or #3.
What is possible reason? Is it daily updates of the index?



 11:47 am on Apr 14, 2005 (gmt 0)

While google may not re-assess your site everyday it is constantly evaluating the sites around you as well which is why there is constant re-shuffling. It is also using more than 1 data centre currently which means it is showing more than 1 set of results.

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