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Different Results for Google.com and Google.co.uk
and all other regionals

10+ Year Member

Msg#: 28882 posted 5:43 pm on Apr 4, 2005 (gmt 0)

I noticed since Sunday different results for different regionals.

I think this is a bad sign...



WebmasterWorld Senior Member 10+ Year Member

Msg#: 28882 posted 1:29 pm on Apr 7, 2005 (gmt 0)

You *think* it is a bad sign?

I think you need to say a bit more than that if you want to start a lively thread of discussion!

Tell us more, or most of us won't reply, and those that do will say, as I'm about to, "I don't think it's a bad sign at all", leaving you none the wiser <grin>



10+ Year Member

Msg#: 28882 posted 1:42 pm on Apr 7, 2005 (gmt 0)

I have seen this on .co.uk too, I thought for a moment that there had been an update but all the other data centres show the same as .com for me.



10+ Year Member

Msg#: 28882 posted 1:57 pm on Apr 7, 2005 (gmt 0)

I am also seeing some signs of update.
From work I see one results on google.com (with my site in Top10) and when I'm back to home it shows me other results (without my site). Probable it's an update is going on there and soon serps should be same on all google domains and datacenters.


10+ Year Member

Msg#: 28882 posted 12:02 am on Apr 8, 2005 (gmt 0)

There are clearly regional differences, and has been for quite long now.

I think (!) Google base these regional results on some kind of local PageRank. In my experience a site that only has links from sites hosted within one country will have much better SERP positions for that country's local Google site.

For a site published in Finnish, hosted in Finland and heavily linked from other Finnish sites this would be great. At least if the target audience are Finns using google.fi. This site will rank better in SERPs even for words used in other languages.

However, for a site targeting Americans, published in English, hosted in Finland, struggeling for links but mainly linked from other Finnish sites it, as you say, bad. What good is it to rank good on Google.fi when your visitors search from other Google sites?

The same difference clearly exists for UK sites.

My advice is. Get links from sites situated in the country where your potential customers are, and if you target a small language. Host your site locally and don't even bother looking for links from other countries.

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