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Text surrounding link a factor?
Is the text surrounding the link a factor in Google?
Jim Westergren




msg:708628
 11:23 pm on Mar 31, 2005 (gmt 0)

In a very recent newsletter about Search engines I read that Google now started to take into account the text that is around the link in giving the link revelance etc.

Is this an important factor?

/ Jim

 

peewhy




msg:708629
 11:34 pm on Mar 31, 2005 (gmt 0)

it really is worth making sure you have relevant text on either side of the link. Google likes content and if you can provide more content than just a link, you'll gain an advantage.

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