|This in turn has caused a few of my rankings to plummet |
Whooooah! Best example of jumping to conclusions that I've seen in a long time.
You've just added 2 + 2 together and made 5,567,321! Congratulations!
You state that:
google change snippet -> rankings drop
Usually the cause of this is...
you change content -> content no longer relevant to search (so snippet changes to use description) -> rankings drop
Have you changed anything on your site recently?
Mr, dont be to quick to judge. (heh)
phish - I do agree with you in some respects. I have seen one or two websites that only have the meta description but i think that this may be a way to make the google results more 'tidy' Like Mr. said the drop of traffic could be anything but it sounds like it may have an effect.
Have you been included in Dmoz in the past few weeks?
From my observations I would say that Google is starting to use surrounding text from inbound links as the snippet, not sure if that's always the case but it seems to be true for most.
|Mr, dont be to quick to judge. (heh) |
Fair enough. There are a number of reasons why his traffic has dropped. I was just suggesting the most likely based on the lack of information he gave.
I just thought it was funny that he jumped to the conclusion that it was the change in description that caused his SERPS to drop.
nope nothing nada, which is why i asked. I would have known (obviously) if i changed the content, it may alter the description due to keyword proximity, density, yada,yada,yada...but no I haven't so much as added a word. I thought maybe it was an algo adjustment, which is why I was wondering if anyone else noticed it.
Just today I found a number of my pages being listed with the description instead of a snippet from the page itself. They're ranking just fine.
I went and took a look, and sure enoguh, a couple of my sites have the meta description instead of a snippet now.
Both sites have seen dramatic rises in the SERPS over the past couple of weeks. (one in particular has gone from the mid-40s for the main phrase I'm after, to #11 - top of page 2, a significant "wee-haw!" moment inspiring a screen capture).
Google is either doing a serious tweak of Allegra, or maybe this is a whole new algo.
I haven't been checking my (2 year old site) site for some time (due to holidays) but was pleasantly surprised today to see a jump from 40 to 6 accompanied by meta description instead of snippet.
I can see meta descriptions a lot more in the SERPs. Some rankings have gone up and some down.