I am trying to figure out what % of searchers click on the top 1,2 and 3 natural listings.
We are # 1 for a 2 keyword terms that recieves @ 6700 impressions per month (from adwords). We purchase the # 1 adword spot as well as have the #1 listing.
Our natural listing recieves 1550 clicks per month and our adword @ 870 for a total of 2420 - assuming if we didnt have the #1 adword, we should then get @ 36% CTR. What I dont understand is how only 1/3 of the searchers would click on the #1 position. Where are all these people clicking?
There would be some webmaster searching for there own sites in the serps but that would be only a few percent i guess. Then there would be some who wants blue round widgets and search for blue widgets then looks at the descriptions of results in the serp and click on the one he thinks most relevant which might not be #1 in serp or adword