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Link to competitor?
They get good ranking, will it help me if I link to them?
tropicalleather




msg:729004
 6:36 am on Mar 16, 2005 (gmt 0)

Hello there. We have a competitor who gets shown on almost of our key word searches and we come in very far behind or do not show at all. Will it help my page rank if I put out a link to them?

tropicalleather

 

specter




msg:729005
 7:00 am on Mar 16, 2005 (gmt 0)

Not at all.
Outbound links don't help to nothing.

If you want to increase your ranking you have to get good quality INBOUND links.

Pedent




msg:729006
 2:51 pm on Mar 16, 2005 (gmt 0)

Pagerank (PR) isn't the same as your ranking in the search engine results pages (SERPs).

PR is Google's measure of the importance of your site (or, more specifically, of each page of your site). You can get some indication of PR by looking at the green bar on the Google toolbar. Linking out to your competitor won't help your PR.

Whether linking out to your competitor will help your position in the SERPs is more controversial. I've seen some evidence that adding external links helps, but not enough to be sure.

One thing is sure for sure though; whether or not it helps you, it'll certainly help your competitor.

graywolf




msg:729007
 10:57 pm on Mar 16, 2005 (gmt 0)

It's very open for debate if linking to your competitor helps or hurts. IMHO it will definitely help them but also helps you. If you are concerned about sending traffic away, try linking to an informational source with with the proper anchor text. If you're really worried use CSS, to your advantage. Have the outbound links come after the main body text in the code but have it visually come near the footer and camouflage the link.

caine




msg:729008
 11:01 pm on Mar 16, 2005 (gmt 0)

If they have more authroity than your site - then yes it will help, dependant on many factors.

personally hunt down there recpirocal linkers and go the extra mile hunting other on topic links.

bhartzer




msg:729009
 11:11 pm on Mar 16, 2005 (gmt 0)

If you are concerned about sending traffic away, try linking to an informational source with with the proper anchor text.

That's great advice. Also, keep in mind that you can always develop that informational source.

In other words, start a new site that's purely informational about your topic--that even your competitors would link to!

specter




msg:729010
 6:33 am on Mar 17, 2005 (gmt 0)

That sounds new!

In wich way outbound links ,(since I assume that we are talking about OUTBOUND links...)and to the competitors (!) would help your web site?

If they have more authroity than your site - then yes it will help, dependant on many factors.

What's matter authority?

From my point of view,outbound links only spread your overall PR to others.

INBOUND links bring you more ranking and I don't believe that your competitors are disposed to offer it to you!

Pedent




msg:729011
 2:00 pm on Mar 17, 2005 (gmt 0)

One way outbound links could help is if Google gives extra weight to outbound anchor text in determining what a page is about (just as Google gives extra weight to H1 text). If that's all there is to it, though, then you'll get the same benefit no matter who you link to.

The other way is if Google tries to reward sites that link to authorities on their keywords. Whether or not this is happening now, there seems to be an expectation that it will become important in future.

Remember, this has nothing to do with PR; it's all about the SERPs.

specter




msg:729012
 2:53 pm on Mar 17, 2005 (gmt 0)

I think you're in error .
Try to imagine the "disaster" if anyone can link his "preferred" web site : it would be a bed of roses!
I believe that never will exist a ranking alghorithm that entrusts outbound links...

specter




msg:729013
 2:55 pm on Mar 17, 2005 (gmt 0)

In other words, start a new site that's purely informational about your topic--that even your competitors would link to!

That's cloaking(?)

trillianjedi




msg:729014
 2:58 pm on Mar 17, 2005 (gmt 0)

That's cloaking(?)

No. Cloaking is where you serve one page to one user agent, and a completely different page to another user-agent.

What's being suggested, which in my opinion is extremely good advice, is to create a new informational resource which will natuarally and organically attract links, possibly even from your competitors.

Once you have a site like that established, they can be great traffic generators.

What you do with that traffic is up to you...

TJ

specter




msg:729015
 3:09 pm on Mar 17, 2005 (gmt 0)

Thanks for the explaination,but:

is to create a new informational resource which will natuarally and organically attract links, possibly even from your competitors.

What does it mean? what's an informational resource?

trillianjedi




msg:729016
 3:47 pm on Mar 17, 2005 (gmt 0)

what's an informational resource?

A website that purely has information about widgets, as opposed to a site selling widgets online.

Widget reviews, a widget forum, instructions on how to use your widget, where to get it repaired etc.

The kind of thing that a user of a widget would want to read about.

Online widget reviews are a fantastic targetted traffic provider. I have several like that with a "buy one online now" link at the end pointing to the commercial resource.

TJ

specter




msg:729017
 4:18 pm on Mar 17, 2005 (gmt 0)

Ok, thanks.

But there are two problems:

- To promote also this "informational" site.

- It can be used also by the competitors that shares so the whole traffic...

So does it really worth the efforts?

graywolf




msg:729018
 4:33 pm on Mar 17, 2005 (gmt 0)

So does it really worth the efforts?

Depends if you're in it for the long haul or not. You can monetize the informational site with things like adsense or selling text link advertisments. You can also use it to point to another widget website you run. Think low maintenance when you build it. Add a half a dozen or so articles a month or a news blog, to keep it looking fresh.

trillianjedi




msg:729019
 4:40 pm on Mar 17, 2005 (gmt 0)

To promote also this "informational" site.

It's a lot easier to promote an informational site than it is to promote a commercial site. If you have a good resource, everyone will link to it.

It can be used also by the competitors

Why would you let them do that? It's your site. They're certainly not allowed anywhere near mine ;-)

So does it really worth the efforts?

In my case, absolutely. In fact, it's my SEM model. SEO'd informational site drives traffic to the commercial resources. The commercial resources do not require any SEO - their SE positioning is irrelevant to me. I can concentrate 100% on design and useability without a care in the world for H1 tags, anchor text or anything else. Build it in Flash if you like.

It works extremely well for me.

TJ

Wizard




msg:729020
 6:56 pm on Apr 10, 2005 (gmt 0)

One way outbound links could help is if Google gives extra weight to outbound anchor text in determining what a page is about (just as Google gives extra weight to H1 text). If that's all there is to it, though, then you'll get the same benefit no matter who you link to.

The other way is if Google tries to reward sites that link to authorities on their keywords. Whether or not this is happening now, there seems to be an expectation that it will become important in future.

There was a post by GoogleGuy, where he confirmed that this is likely to be included in algo. Why? Because valuable sites should provide user with on-topic links.

I have noticed some results which may prove that such factor is in use.

JasonHamilton




msg:729021
 7:05 pm on Apr 10, 2005 (gmt 0)

i like to spread the rumor that linking to your competition is helpful to your site. That way I can sit back and let all my competitors link to me and I don't have to do any SEO work :)

MHes




msg:729022
 7:42 pm on Apr 10, 2005 (gmt 0)

I would imagine that Google has a list of great sites and they examine what they do. Many 'great sites' link out with no recipricol exchange involved. Its a natural and usefull thing to do, which probably fits into the profile google has of a quality site.

chopin2256




msg:729023
 8:16 pm on Apr 10, 2005 (gmt 0)

One way outbound links could help is if Google gives extra weight to outbound anchor text in determining what a page is about (just as Google gives extra weight to H1 text). If that's all there is to it, though, then you'll get the same benefit no matter who you link to.

The other way is if Google tries to reward sites that link to authorities on their keywords. Whether or not this is happening now, there seems to be an expectation that it will become important in future.

Is it really that easy? Inbound links must count a whole lot more though. I could easily find high quality sites in DMOZ, and link to them, but I don't see how that will improve my rankings, as spammers can easily do this and it would be legit. Google wants to stop spam I thought?

[edited by: chopin2256 at 8:17 pm (utc) on April 10, 2005]

birdstuff




msg:729024
 8:16 pm on Apr 10, 2005 (gmt 0)

I have links to many other sites, at least a couple on virtually every page (over 2,000+). My home page has over 20 external links. I outrank almost all of the sites I link to in the SERPS for the terms contained in the anchor text of those links and it has been that way for years.

reseller




msg:729025
 8:22 pm on Apr 10, 2005 (gmt 0)

specter

<In other words, start a new site that's purely informational about your topic--that even your competitors would link to!

That's cloaking(?)>

Not at all, IMHO. We are talking about a genuine content site covering a specific topic. Its neither gaming nor tricking the search engines.

Reid




msg:729026
 12:20 am on Apr 11, 2005 (gmt 0)

why dont you just go to Yahoo and do link:my competitor.
There is a nice list of backlinks to go talk to.

creepychris




msg:729027
 1:19 am on Apr 11, 2005 (gmt 0)

Yes linking to a competitor will help you. I do it all the time. It often causes the competitor to get the number one spot while I get number two or three. But it's better than the competitor having number 2 and me having number 20. And sometimes I even jump above the competitor. Some authority message boards are great for this

MHes




msg:729028
 8:30 am on Apr 11, 2005 (gmt 0)

>why dont you just go to Yahoo and do link:my competitor.
There is a nice list of backlinks to go talk to.

Link hunting usually produces low quality recipricol links that are probably not worth the effort. I get 50+ link requests per day which I bin. I just get the feeling that if not now, then in the future a predominence of link exchanges will haunt you, as you will be labelled as having tried to manipulate Google.

Pedent




msg:729029
 8:43 am on Apr 11, 2005 (gmt 0)


Is it really that easy? Inbound links must count a whole lot more though.

Yes, absolutely: inbound links are more important. This discussion is just about whether one of the many factors in the Google algo is outbound links. Even if it is, it isn't the most important factor.

artdeco




msg:729030
 9:53 am on Apr 11, 2005 (gmt 0)

I have the same problem the competitor is on my tail a few years now so i desided to remove him from my links,since i removed his link it looks like he come over me,so i put back his link and just wait and see what happens next.(any way the SERPS in the Google walz looks like a yo yo every few hours,i mean #1competitor #2 me or #1 me #2 competitor).
(PS)
The topic is very competitive

reseller




msg:729031
 12:44 pm on Apr 11, 2005 (gmt 0)

artdeco
<(any way the SERPS in the Google walz looks like a yo yo every few hours,i mean #1competitor #2 me or #1 me #2 competitor).>

Moreover, I have noticed that Google traffic arrives to my site in "RANDOM BATCHES". For example; heavy traffic from 2-4 pm. Very light traffic 5-8 pm. Heavy traffic again 9-12 pm etc...

Have any of you folks noticed the same?

Thanks.

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