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Anchor text
always the same one or different ones?
clausroxin

5+ Year Member



 
Msg#: 28608 posted 4:02 pm on Mar 17, 2005 (gmt 0)

Is it better to have people linking to you using the same anchor text (like one keyword or your brand name) or trying to have different ones that cover a range of keywords?

 

MHes

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 28608 posted 12:44 am on Mar 18, 2005 (gmt 0)

Hi clausroxin

I suspect that google has a profile of how a site naturally gets linked to. These are quick guesses but perhaps 20% of anchor text are domain name, 10% 'click here' and 50% a keyword phrase with the remainder being various other keywords. To have all links in the same I guess would be suspicious. (These % may be totally wrong!)

Reproducing a 'natural' linking profile could be a good ambition for any seo! :)

A few variations and broad match terms linking to you must be a good idea to target a range of on theme searches. Each variation may support your main target keyword, which should be the most common.e.g.

30% 'widgets'
10% 'red widgets'
5% blue widgets
5% green widgets
5% Get new widgets here
5% broad match
20% domain name

etc.

Perhaps the most important thing is that any keyword links are on theme and match your text.

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