Msg#: 28584 posted 10:11 pm on Mar 16, 2005 (gmt 0)
Yeah, get inbounds. And while you're at it: make sure the anchor text in those inbound links contains X Y and Z. But not "X Y Z" for all those links - more variation would be nice. As in "Get X in Y for Z!" or "Lacking Z? Get a bigger Y for your X". You get it.
Also: optimizing anchor text for your internal links sometimes works wonders. Do not use "Home" for the 'back home' link on all your pages. Use "Home: X Y Z" or something similar.