mrMister

msg:776283 | 3:16 pm on Mar 8, 2005 (gmt 0) |
| The motive behind the acquisition was not solely SEO. |
| What was the motive then? Sounds like a trick intended to improve search engine rankings to me. That would be black hat that would.
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willybfriendly

msg:776284 | 3:19 pm on Mar 8, 2005 (gmt 0) |
Deep links are good. WBF
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buddhu

msg:776285 | 3:39 pm on Mar 8, 2005 (gmt 0) |
| What was the motive then? |
| Er, well we found out a while back that links are also good for people to use to actually click through to our site... You know, traffic? Customers? :P Seriously, these are good, prominent links that will, first and foremost, send us a shedload of new prospects. But as we get so much of our converting traffic from G I don't want to shoot myself in the foot. WBF: Thanks for the comment on deep links.
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Frequent

msg:776286 | 3:48 pm on Mar 8, 2005 (gmt 0) |
If your not worried about the links for SEO/Pagerank just use the nofollow on all of them. You still get the traffic and no risk of looking shady. Freq---
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suggy

msg:776287 | 3:51 pm on Mar 8, 2005 (gmt 0) |
If they are all from the same site or server then I would say that pointing them all at your site (even if to different pages) is going to trip a filter that will devalue them totally and possibly even penalise you (though, in theory this should be impossible, since they could be unsolicited).
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Just Guessing

msg:776288 | 4:04 pm on Mar 8, 2005 (gmt 0) |
| That would be black hat that would. |
| Paid advertising = Black hat? Where do you get these ideas from? Have you not noticed any ads on the Internet?
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decaff

msg:776289 | 4:11 pm on Mar 8, 2005 (gmt 0) |
"Er, well we found out a while back that links are also good for people to use to actually click through to our site... You know, traffic? Customers? :P" This should always be your first consideration when researching and acquiring links...links preclude the search engines historically for traffic and business development... The search engines have only in the last 4 - 5 years factored in links as a ranking variable..(with Google setting the standards on this) Deep linking will surely benefit you for targeted traffic from the links themselves and for strengthening your site(s) for their particular theme/authority and for possibly bringing even more interior pages into play in the SERPs.. Regarding how you should implement from a timing perspective...I am not sure you will benefit and could even evoke a penalty if all the 3K-4K worth of links show up at the same time...
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WebWalla

msg:776290 | 4:12 pm on Mar 8, 2005 (gmt 0) |
If you already have more than 3000 or 4000 organic links to this site then I think you should be safe, but if these links are going to be a very large percentage of the total number then I would be very wary of using them, particularly if they all come from the same site. Definitely vary the keywords and definitely link to different pages. I have no hard proof of any of this (who has?) but that's just my impression based on certain observations of how my own sites have performed.
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mrMister

msg:776291 | 4:20 pm on Mar 8, 2005 (gmt 0) |
| What was the motive then? |
| Er, well we found out a while back that links are also good for people to use to actually click through to our site... You know, traffic? Customers? :P |
| Well in that case, link them through to where your potential customers would be expecting to go, probably the home page. Don't worry aboput your ranking. Worst that can happen is that Google will not count the incoming links.
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mrMister

msg:776292 | 4:22 pm on Mar 8, 2005 (gmt 0) |
| Paid advertising = Black hat? |
| That's not what I said is it? He came across as trying to get links specifically for the purpose of PageRank.
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buddhu

msg:776293 | 4:33 pm on Mar 8, 2005 (gmt 0) |
Thanks for all the opinions so far. mrMister: I won't pretend that the chance of increasing our IBLs isn't a significant factor, but these ARE visible, traffic-producing links - paid ads. The point is how to use these without getting whacked. They are not from a link broker, but from a company who operate a genuine and very substantial site. They approached us offering traffic, not SEO benefits.
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mrMister

msg:776294 | 4:37 pm on Mar 8, 2005 (gmt 0) |
Google won't penalise you for those links. At worst, they just won't give your site any benefit from them. If the price you paid was good value for the traffic they will generate, I don't see any problem.
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Chard

msg:776295 | 4:46 pm on Mar 8, 2005 (gmt 0) |
How sure can anyone be that you won't be penalised? The top-ranking site in my industry has been penalized, lost most of his PR and all but disappeared from Serps, apparently for having many thousands of paid-for links from 2 or 3 relevant(ish) sites. Of course, he could have been penalized for something else entirely, but I reckon it is links. His site stood out like a sore thumb, as having 40 or 50 times more links than anyone else in the industry. When you check his links now, the total that Google recognises has been reduced by some 2000, but he still shows tens of thousands, site nowhere to be found. I would be inclined to tread very carefully!
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caveman

msg:776296 | 5:09 pm on Mar 8, 2005 (gmt 0) |
What Chard said. ;-)
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hfwd

msg:776297 | 5:56 pm on Mar 8, 2005 (gmt 0) |
Why not create a new site for those IBLs if you're worried about ranking on your main site?
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walkman

msg:776298 | 6:27 pm on Mar 8, 2005 (gmt 0) |
"Paid advertising = Black hat?" no but hiding the fact it's mostly for SEO, insults people's intelligence. Especially on a SEO forum
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