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Google Descriptions are Shorter Google shortened the description in the SERPS. Pradyumna
I could see that over a period of 15 days to 1 month google has shortened the description of all the listings. I could see that apart from the top 1 or two maximum listings their is only a one line description about the site.
I am unable to notice the reason behind this.
It looks to me that they might be a bit shorter, but I cannot see a significant change..
However even if the algorithm drops 5 to 10% of the description, think about the savings in bandwidth..
just 1 byte. 1 byte * 10 listings ( default ) * 100,000,000 searches a day. That's 1 billion bytes less a day that they need to transfer.
it allows for more searches, without needing to buy more equipment.
I also noticed this trend when they redesigned the serps last year...
That's 1 billion bytes less a day that they need to transfer.
1 Gig of trasfer costs about as much as they earn from 2-3 clicks, in fact for bulk buyers like themselves 0.5 of click should do. I don't think G-men even think in terms of giga- these days.
whether it's giga, tera, or peta, it's still bandwidth.
why else shorten the descriptions?
I think you lot are thinking too hard.
It just looks nice and neat. Dont you think?
Do a search for "site:sitename.com" notice the very short descriptions.
Note the full title of one of the pages returned, then
do a search for "site:sitename.com TitleOfPage"
The same page now has a longer description.
Yesterday one site of mine had an alt tag text as the description.
The alt tag was the first text on the page and was for the site logo 3 words long -
"blah blah logo"
Today its back to a 19 word ransom note description.
I suspect that as part of experimenting with meta description or dmoz description that those pages without either will get a pithier ransom note to be more consistent with the meta/dmoz style.