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Google Descriptions are Shorter
Google shortened the description in the SERPS.
Pradyumna




msg:708250
 9:02 am on Mar 2, 2005 (gmt 0)

I could see that over a period of 15 days to 1 month google has shortened the description of all the listings. I could see that apart from the top 1 or two maximum listings their is only a one line description about the site.

I am unable to notice the reason behind this.

 

BigJay




msg:708251
 2:28 pm on Mar 2, 2005 (gmt 0)

It looks to me that they might be a bit shorter, but I cannot see a significant change..

However even if the algorithm drops 5 to 10% of the description, think about the savings in bandwidth..

just 1 byte. 1 byte * 10 listings ( default ) * 100,000,000 searches a day. That's 1 billion bytes less a day that they need to transfer.

it allows for more searches, without needing to buy more equipment.

I also noticed this trend when they redesigned the serps last year...

Lord Majestic




msg:708252
 2:31 pm on Mar 2, 2005 (gmt 0)

That's 1 billion bytes less a day that they need to transfer.

1 Gig of trasfer costs about as much as they earn from 2-3 clicks, in fact for bulk buyers like themselves 0.5 of click should do. I don't think G-men even think in terms of giga- these days.

BigJay




msg:708253
 2:35 pm on Mar 2, 2005 (gmt 0)

whether it's giga, tera, or peta, it's still bandwidth.

why else shorten the descriptions?

rj87uk




msg:708254
 2:49 pm on Mar 2, 2005 (gmt 0)

I think you lot are thinking too hard.

It just looks nice and neat. Dont you think?

sja65




msg:708255
 3:08 pm on Mar 2, 2005 (gmt 0)

Do a search for "site:sitename.com"
notice the very short descriptions.

Note the full title of one of the pages returned, then
do a search for "site:sitename.com TitleOfPage"

The same page now has a longer description.

No5needinput




msg:708256
 9:40 pm on Mar 2, 2005 (gmt 0)

Yesterday one site of mine had an alt tag text as the description.

The alt tag was the first text on the page and was for the site logo 3 words long -
"blah blah logo"

Today its back to a 19 word ransom note description.

steveb




msg:708257
 12:16 am on Mar 3, 2005 (gmt 0)

I suspect that as part of experimenting with meta description or dmoz description that those pages without either will get a pithier ransom note to be more consistent with the meta/dmoz style.

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