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Collecting all Topics in One Site or Diversify the Topics?
Diversify website topics.
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msg:770371
 2:59 pm on Feb 23, 2005 (gmt 0)

I'm running a website with my content structured in topics. I believe the topic mix is quite relevant in the context of my users, but after the Google February update I'm not sure how good the topic mix may be in the context of a search engine.

I understand that Google do a kind of term density calculation for the indexed pages - ranking pages with higher density for a specific search term higher than pages with lower density for the term (in addition Google of course use inbound links to calculate page ranks or the impor

 

foto




msg:770372
 5:14 pm on Feb 23, 2005 (gmt 0)

Sorry! Part of my first message was lost. I complete it below:

I'm running a website with my content structured in topics. I believe the topic mix is quite relevant in the context of my users, but after the Google February update I'm not sure how good the topic mix may be in the context of a search engine.

I understand that Google do a kind of term density calculation for the indexed pages - ranking pages with higher density for a specific search term higher than pages with lower density for the term. (in addition Google of course use inbound links to calculate page ranks or the importance of pages, title tags, urls and more)

After the last update I suspect Google to do term density calculations for the whole website - not only the individual pages - determining the context or the focus of the entire website. For a website ranging many different topics the density of a term will be lower compared with highly focused websites with a limited number of topics.

My feeling after the Google February update is that the context or focus of a website is more important than ever. According to my experience, earlier searches within terms related to the topics I'm working on, returned highly relevant results from wide ranging websites like Wikipedia. Now most of the results comes from smaller websites and pages with very little or even no relevant content?

Should I still collect all my topics in one wide ranging domain - or should I diversify the main topics in separate domains?

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