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Google Filtering Paid Links?
Is google devaluing the paid linking?
aakash




msg:766598
 5:58 am on Feb 22, 2005 (gmt 0)

A big shift is being seen in the G SERPs Listing nowdays. Some have seen it as a algo change, and that is ture. There is some hypothesis that G is filtering the result and it has devalued the paid link or sponsered link. To some extent I feel it is true. But I good discussion is required on Is G really filtering the results? What do you have to say?

 

glengara




msg:766628
 4:28 pm on Mar 4, 2005 (gmt 0)

*..an alleged e-mail from google stating that they have penalized due to the purchase of a paid link.*

Hugo, that "alleged" e-mail never mentioned that they were penalised for buying links, it was a form reply that included a general warning on cloaking, and the buying/selling links for ranking and PR purposes.

As for how they might determine the intent, a site's overall linkage pattern would be a pretty good indicator, IMO.

babsie1




msg:766629
 4:50 pm on Mar 4, 2005 (gmt 0)

AMAZING NEW DISCUSSION!

This is a relevant question for one of my client sites right now. They just began an ad network for their site, sent out the media packet, etc. A "big advertiser" contacted them this week and would like to buy an ad for the network but "big advertiser" also wants to buy a "text ad."

I noticed that a competing site is selling "text links" and this "big advertiser" is newly on the top right of the home page with a text "link" (or "ad"). This competing site is the #1 site for a top key word in my client's industry. They are PR6 and so is my client's site. Client is #5 ranking in Google, just right below the famous "fold"....

My client wants to know if they will be "banned by Google" for "selling" this "text ad?"

Also, does it do any good to "notify Google" that this competing #1 site is selling "text links?" My client would love to see this #1 site be penalized for doing this but somehow that seems wrong... especially if they can sell one themselves!

Seems like the rules have changed? Algo change? Or am I just panicking over nothing?

Or perhaps we need Brett to clarify the difference between a "text ad" and a "text link."

What to do?

caveman




msg:766630
 4:59 pm on Mar 4, 2005 (gmt 0)

> site's overall linkage pattern would be a pretty good indicator,

Yep.

If you:
- buy a large percentage of your total IBL's, and/or,
- buy quite a few IBL's from totally unrelated sites...
you're probably going to call unwanted attention to yourself.

caveman




msg:766631
 5:21 pm on Mar 4, 2005 (gmt 0)

... "notify Google" that this competing #1 site is selling "text links?" ...

Back in the days when my caveboy and cavegirl friends were rolling boulders at each other on the playground, we had a name for people who approached the world this way. In fact, we had several names. However, WW's filters prevent those kw's from showing on the boards here. ;-)

Take care of your own business and stop worrying about doing someone else in. If you can't be successful without trying to destroy others, you should find a business more suited to your actual talents.

Besides, you apparently have no idea what sort of karma can come back to haunt you for behavior like this...not only from your competitor, but even from the entity you report the problem to. :-)

walkman




msg:766632
 5:23 pm on Mar 4, 2005 (gmt 0)

"Take care of your own business and stop worrying about doing someone else in. If you can't be successful without trying to destroy others, you should find a business more suited to your actual talents."

I agree! Hidden text or cloaking (with bad intentions) would the only offense I would consider letting G know

babsie1




msg:766633
 5:58 pm on Mar 4, 2005 (gmt 0)

Caveman-

Well, I guess I touched a nerve there... did not mean to solicit such a strong response... I guess Google does respond to such notifications? Perhaps negative or positive to those who notify them?

So, "selling" text ads and links (different words here based on Brett's response) are okay as long as you hope no one reports you? And we can "get away with it" as long as we call them "ads?"

Why the sensitivity to such a question?

Google DOES care about links -- that we all know. Are you telling me that they don't care if they are sold or not? I have always advised clients not to sell a text link. Has the game changed and it's okay to sell them as long as we label them ads (and only charge $295 like Yahoo!)?

As I said earlier, an amazing discussion....

Bess




msg:766634
 6:43 pm on Mar 4, 2005 (gmt 0)

I can't believe google just dropped my websites PR4 to a PR1. Yes I did buy some textlinks and it moved my website's main keyword rank at yahoo (which has over 9,000,000 websites trying for that keyword)to number 11, funny though yesterday I was number 8.

I would like to know if yahoo will drop my keyword rank off its first page because of Google dropping my pr? I am getting to hate Google more each day!

Another thing, I checked the websites that are above me for the same keyword at Yahoo and their PR hasn't changed, this is not fair because some have bought the same exact back links as me.

Is there a e-mail address I can write to at Google? I would love to hear what they have to say.

Thanks,
Bess

caveman




msg:766635
 6:45 pm on Mar 4, 2005 (gmt 0)

babsie1, you are missing the point. If your best thinking is that to succeed you should report other sites, you are in the wrong business. The point was not related to what specifically you might be reporting them for.

FWIW, I have never reported any webmaster or any Web site for any perceived infraction (including hidden text or cloaking or any other thing), and never will. I also don't teach my son to tell on his friends if they use dirty words; I teach him to mind his own business, and take care of his own interests and responsibilities (which right now include cleaning his room, getting his homework done on time, improving his basketball handling, and kicking butt at his favorite online games site).

Choose to succeed by succeeding, not by tearing down.

As for text link ads, yes, you seem to be relatively misinformed, but that appears to be a widespread problem. Selling ads, graphical or text, is the right of any site on the Web. Whatever caused you to think that this is somehow wrong? What is wrong from G's perspective is selling or buying text links purely for PR purposes. Webmasters will debate all day whether something is wrong because G says it is wrong. Me, I don't make my rules according to what a public company thinks. But also, I would not buy ads from unrelated sites...because it won't help my traffic, and it won't help me with the SE's (or at least it won't help much). I focus on relevance whether it's buying graphical ads, or text link ads, or seeking new one way IBL's, or reciprocal links.

Reread hugo's comments and a few others in this thread and perhaps you will then be up to speed on the reality of the current environment. ;-)

aris1970




msg:766636
 6:55 pm on Mar 4, 2005 (gmt 0)

Nice topic! There is an ongoing discussion about relevancy and text links. It is considered that the text links have a major effect (pass PR) only on related but I have a totally different recent experience.

I put 1 text link on the site map of our main site (PR of page=6) last December that points to a new website we developed for a TOTALLY irrelevant website. That new site didn't have any other backlinks but managed to get a PR5 of its home page and a nice (not great of course!) positioning in SERPs just few weeks after it got online.

I tend to believe - and this is what I am currently following - that relevancy is not the top priority but other bad flags are even more important, like number of external text links and number of links from one website to another.

I have deployed the above strategy to several other new websites and I will be waiting for the results after the next G update. Let's see... :)

nileshkurhade




msg:766637
 7:27 pm on Mar 4, 2005 (gmt 0)

My personal thoughts -

Webmasters are giving too much weight to relevant linking. Relevance is obviously a realative term.

Personally, I am sure that new sites that put any sort of advertisement are not doing very well intially. And take some time to rank. Especially the sites that also put a lot of "keyword".

Almost 25-30 sites I did last year, once that were clean made it to the top. But the once that had ads even Google Ads took a lot of time to get even there index page indexed and then a lot more to get internal pages indexed.

The common factor in all the above sites is I do a lot of Reciprocal Linking to any sites that link back to me, except Gambling and Adult oriented sites.

Is my thinking on above considered right by anybody here?

aris1970




msg:766638
 7:37 pm on Mar 4, 2005 (gmt 0)

<<Personally, I am sure that new sites that put any sort of advertisement are not doing very well intially. And take some time to rank.>>

Dear nileshkurhade,

My recent experience with another site I developed with rich content doesn't agree with yours. The site was launched early this year having Google Ads from the beginning. It was accepted in ODP after 2 weeks (lucky one!) and is doing fine in the SERPs from just few days later. I expect to have a PR5 on G toolbar after the next update.

nileshkurhade




msg:766639
 7:54 pm on Mar 4, 2005 (gmt 0)

aris1970,

Great, I am happy for you. Good atleast somebody is making some money. What are the number of searches in your keywords and are the keywords really competitive?

Anybody else, having similar experiences to aris1970?

babsie1




msg:766640
 8:52 pm on Mar 4, 2005 (gmt 0)

Caveman-

I appreciate your perspective and thoughts but back in the REALLY old days, people put up text links on their sites for...(dare I say) FREE! Which is what most of my clients do.

So, are you saying I should be advising them to sell them? Is this the only way to get a text link these days?

Thus, I thought, the buying and selling of text links was somehow frowned upon by Google, even if their algo cannot find you out.

So, those of us who are in the "top" of our key word areas should just buy and sell text ads back and forth to keep "others" out?

Gosh, what a web we weave!

aris1970




msg:766641
 9:51 pm on Mar 4, 2005 (gmt 0)

Dear nileshkurhade,

Thanks for the wishes (for the money!) but I know it's far ahead, if even possible :)

The results are about 950,000 and the site is already on the top30 of G and Y. Regarding the number of searches I am not so sure, but the site has currently 400 page views per day on average. I guess that the long-term potential is reaching 50-80,000 visitors per month.

spaceylacie




msg:766642
 10:03 pm on Mar 4, 2005 (gmt 0)

I'm not really understanding this thread... I sell text links, 25%(out of thousands) of the links on my site have been sold... to other related websites. I run an arts and crafts directory that features an informative, free monthly newletter.

My main site comes up #1-5 in Google under 'craft', #1-5 under 'crocheting'(the crocheting section).... I've had great rankings for the past 5 years.

I am definitely not being penalized for selling links. I call it a fee to have their site reviewed and possibly listed.

DaveAtIFG




msg:766643
 10:36 pm on Mar 4, 2005 (gmt 0)

Just a gentle reminder, the title of this thread is
Google Filtering Paid Links?
and it's subtitled
Is google devaluing the paid linking?
presumably, it's in response to the recent Google update dubbed Allegra.

A few brief excursions away from that topic are expected of course, but if you want to talk in depth about whether you should be selling text links or how to build your site, it's considered very good form to start your own thread. It's really just a simple courtesy to other members... :)

spaceylacie




msg:766644
 10:53 pm on Mar 4, 2005 (gmt 0)

To be more to the point then, according to last post...

"Google Filtering Paid Links?"
No

"Is google devaluing the paid linking?"
No

Bess




msg:766645
 11:28 pm on Mar 4, 2005 (gmt 0)

I am in dizzy land.... my website is back to a pr4.
So what gives? Is there anyway to find out if buying text links is ok? How else can I get my textlink on a pr8 4,000 well established website?

spaceylacie




msg:766646
 11:39 pm on Mar 4, 2005 (gmt 0)

You pay for a link from a site directly related to yours. That's my suggestion.

aris1970




msg:766647
 11:57 pm on Mar 4, 2005 (gmt 0)

and you NEVER pay for links on pages that host many external text links :)

IMO it's better to pay the same price for less PR page than higher PR with multiple paid links. The benefit of the first case seems to be much better.

spaceylacie




msg:766648
 12:15 am on Mar 5, 2005 (gmt 0)

"and you NEVER pay for links on pages that host many external text links :)"
Not true. Getting listed in a quality directory, including Yahoo and many others, will help your site. Getting listed in 'quality' directories is the key.

"IMO it's better to pay the same price for less PR page than higher PR with multiple paid links. The benefit of the first case seems to be much better."

'Seem to be' are the keywords here. Forget the PR, will the site actually send you hits? If they will, pay for a link or links. If you won't get actual visitors from the link forget them.

aris1970




msg:766649
 1:22 am on Mar 5, 2005 (gmt 0)

Dear spaceylacie,

I thought it was obvious that I didn't mean Yahoo, and ODP either. These are totally different story :)

I thought we were not speaking for text advertisement here in order to seek real visitors but for text links for SEO.

Anyway that was my point of view.

spaceylacie




msg:766650
 2:44 am on Mar 5, 2005 (gmt 0)

"I thought it was obvious that I didn't mean Yahoo, and ODP either. These are totally different story :)

I thought we were not speaking for text advertisement here in order to seek real visitors but for text links for SEO."

My dear, they are not a different story. They, at least Yahoo(open directory project came along later), are the beginning of the story.

Text advertisements for SEO are the same thing as text advertisements for visitors. I believe that Google is catching on to this and I am behind them 100%... even though I am often left with questions.

Someone, catch my drool, please!

aris1970




msg:766651
 2:52 am on Mar 5, 2005 (gmt 0)

<<Text advertisements for SEO are the same thing as text advertisements for visitors.>>

Certainly not in my opinion... but anyway, it seems you have your own :)

spaceylacie




msg:766652
 3:06 am on Mar 5, 2005 (gmt 0)

<<Text advertisements for SEO are the same thing as text advertisements for visitors.>>

I meant that in the long term picture only. There were plenty before Google, and plenty before even Yahoo. Am I the only one that remembers DOS?

Elixir




msg:766653
 3:39 am on Mar 5, 2005 (gmt 0)

Yes they are and thank goodness at last. At the SES in New York Matt Cutts made it clear that good organic non cheating SEO will start to rule again and I can see this is actually happening. He also said buying links is a very bad idea and although sites doing it are still ranking I feel confident that they are going to get devalued as I have seen a distinct pattern since allegra. I have been saying for months that either Google had lost their marbles or they were trying to get their results back to a high standard and it seems the latter is true. Google rocks. Well at least until the next update! It is great to see rolling updates at least the sites who cheat their way to the top wont sit there for months until the next update.

Elixir




msg:766654
 3:42 am on Mar 5, 2005 (gmt 0)

Sorry I should have said ROS site wide links thousands on links from the same IP which used to do so well....Some paid links on sites in your vertical are logical and if they bring traffic pay for them. I have four paid links (they are not ROS) they bring me more traffic than Yahoo and MSN combined because of where they are. If Google stops giving my site credit as a link then I will still pay for the link.

Bess




msg:766655
 3:04 pm on Mar 6, 2005 (gmt 0)

Ok this is funny. I just put up a new website and all I did was put its links on three of my older websites and google gave it a pr5.

Google again dropped my other website to a pr1. I went out and bought more back links for that website, now it has over 50,000 back links..... anyway yahoo rewarded me and moved my site up two positions on page one.

I started this game of earning a living last year with $400.00 only! I bought a few domain names and found a three year free membership with one of the leading host companies out there that was just promoting their compant in america.

I spent the rest of my $375.00 on adwords, very slowly first $30.00 a day budget. I traded links with other websites........ I worked very hard staying up till the wee hours learning web design and basic SEO. So my hard work has been rewarded and I am capable to put some of my hard earnings into buying quality back links.........why should google punish this? I earned it!

I don't understand the difference in spending money on TV commercials to advertise your website or spending it on textlinks, it is advertising! Anyway you can advertise it should not be judged poorly by google.

I think we should penalise Google for having too many adsence on webpages! That would be a fair exchange, wouldn't it?
This is the American dream, getting rich on the internet!

jakegotmail




msg:766656
 5:01 pm on Mar 6, 2005 (gmt 0)

I honestly think people need to stop thinking about "what is fair in google". Let's face it ... just because you worked hard at what you do ... still does not change the facts that 1) you don't own google 2) algo changes happen to improve the system 3) google is forever changing.

If google never made changes, improvements and updates to their algos then we would have nothing to do. SEO's need to stop whining about what is fair and not fair and just play the game. No one can deny the fact that its just one big game. Play it or leave. I have been doing SEO now for about 5 years ... The number one suggestion i have is MODERATION people! We all now what the top 10 factors are of SEO - Just do some of all of them and do it with moderation.

Just my opinion.

europeforvisitors




msg:766657
 5:15 pm on Mar 6, 2005 (gmt 0)

So my hard work has been rewarded and I am capable to put some of my hard earnings into buying quality back links.........why should google punish this?

Because you're trying to corrupt Google's search results. You're free to do whatever you want, but then again, so is Google.

walkman




msg:766658
 8:03 pm on Mar 6, 2005 (gmt 0)

"Because you're trying to corrupt Google's search results. You're free to do whatever you want, but then again, so is Google."

I agree with EuropeforVisitors, but where I disagree is letting the algo determine if a link is paid or not, as the case seems to be. Especially if the site is penalized. If the links are disounted only, then it's different, but you have to be careful before hurting a site (and many people's livelyhood) because they have sitewides.

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