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Google crosslinking for web designers?
Will a web design site with client portfolio be considered as crosslinking?

 10:03 pm on Mar 3, 2003 (gmt 0)

Hello to all,

This is my first post, and truly find webmasterworld a great information resource for our industry. I own a web design firm and offer hosting services. Of course all my customers and myself are on this single host (same IP). I have a portfolio section which links to my customers sites. I use a bottom copyright notice on every customer page and insert my "site created by...." link.

So my question is in 2 parts:
1. Since I link to customers and they link back to me (really being a perfect crosslink!) will I be penalized by Google? To make things worse, we're all on the same host. Should I simply stop linking back to my customers and put a JPG example of their site?

2. Is it considered spamming if I have my "site created by..." link on every page of my customer sites? Should I simply put it on the first page and stop there?

Although I agree with the fundamental principle of the Google TOS, I think web design firms may be at risk. After all, it is correct to assume that I enjoy the added bonus of my customers linking back to me for ranking purposes, but I don't do it just for that reason, after all I simply want other customer to know I designed these sites! :-)



 10:45 pm on Mar 3, 2003 (gmt 0)

I dont see any problems with portfolio link to clients sites. The issue of link backs from client to designer may cause problems.

The portfolio is there for potential customers to see what you can do so it serves a purpose, it woudl be a good idea to remove some of the back links from your clients sites, that way not all links are reciptical.


 10:47 pm on Mar 3, 2003 (gmt 0)

I have a link on the bottom of every page for every client I've ever had (unless they pay extra to have my name removed or if they are smart enough to remove it themselves after I'm done with it). Most people don't bother removing it.

I've never had a problem. Granted, that doesn't mean it won't be a problem some day in the future, but....



 10:51 pm on Mar 3, 2003 (gmt 0)

eh Grumpus, you shouldn't allow your clients to remove the link themselves by contract. that's your copyright notice ;) if they pay for it, that's something else.


 10:55 pm on Mar 3, 2003 (gmt 0)

I agree with Grumpus... I've had several hundred customer sites and our own sites link to our main 'designed by' corporate site with no problems for several years.

Suprisingly though, Google must know it's just a copyright - 'designed by' link, because our corporate site is only a PR5, while we have several other sites that rank higher (PR6 and PR7s).


 10:57 pm on Mar 3, 2003 (gmt 0)

forgot to mention that i do the same. any page created is in my portfolio and the clients page has a link at the bottom to my site. i think this is really a good reference.

on the other hand, if a page is placed in the portfolio, it's indexed by google faster.

some ppl are really concerned about crosslink issues but it seems to be critical only, if this is done with a lot of links. here are my favorite threads on it:


 11:14 pm on Mar 3, 2003 (gmt 0)

Interesting feedback, thank you. So it seems that Google somehow differentiates between true spammers and "play by the rules" sites.

My concern is that I am afraid that Google would interpret multiple links to my sites (every page of a customers site at the bottom) as a spamming attempt. Especially that they are on the same host. How can Google interpret this as legit or simply someone creating false web pages massively linking back to his web site. (an example is the guy here crosslinking 70 site copies he made).

However, a major difference from the "70 site crosslink" example is that every site cross-linked to every other site (creating a star pattern).

In my case, you can view this as a pyramid pattern, where I reside on the top linking to all customers, and customers link back to me. In no case, do customers link with other customers. No star pattern.

What is your take on the "pyramid" vs "the star"? Could this be the way Google differentiates?



 11:21 pm on Mar 3, 2003 (gmt 0)

I'm in exactly the same position. Many client sites on a host & all pages link back to my homepage. Also my portfolio page links back out to almost all the client sites.

The way I see it this is not spam. Book publishers get to put their details on the inside sleave of the book, same for record labels & a bunch of other industries. Its important to brand your work and a discrete footer link is the standard way of branding sites. Also portfolio's are completely legitimate.

I think the important thing with Google is to sit back and look at what you are doing, ask yourself "is this for a human user or a robot". If your answer is human user you're doing ok. I have yet to see someone on these board complaining about being banned because they are doing something user centric, I'm sure there are cases but.... generally the "I've been banned" posts end up being about something that is quite blatantly geared at spamming the search engines. From what I have observed Google are pretty good in this area.

Another thing is the pages on your client's sites that contain your link will usually be fairly diverse. If your client asks you to make 50 sites that are identical I would keep your link off them.


 11:30 pm on Mar 3, 2003 (gmt 0)

This is just amazing to me.

Google REALLY has people scared.

The reason why you are fine (Redundant IP or Not) is because there is unique content on all the sites that contain your link. Do not worry about this.

My firm has hundreds of links on client's sites that we created, as PR of 6. My firm is 6 yrs old. First page listing on Google for my target keywords as long as I can remember. (we host too)

CROSS-LINKING is about SPAM, not about legitimate links. As long as you can honestly justify what you are doing, you have nothing to worry about.


 11:45 pm on Mar 3, 2003 (gmt 0)

Google REALLY has people scared.

seems to me, too. i'll pick up this thread to my cross-linking by example catalog. i think i'll make a kind of faq-thread out of it.


 1:04 am on Mar 4, 2003 (gmt 0)

Definitly scared to be banned out of Google. Huge business implications would follow.


 3:21 am on Mar 5, 2003 (gmt 0)

What you are describing is very common practice, I would not worry about it.

However, you may get less benefit from these links being all on the same IP than if they were all hosted separately. But other than that, I wouldn't worry.


 3:53 am on Mar 5, 2003 (gmt 0)

sblack ...

you are linking to show a portolio of sites you have made other sites are linking because you made the site ... you are not trying to artifically inflate PR

IF however you took it a huge step farther and created a site designed by page on every site you have done that links to all the other sites you have done, then you have created (duplicate content) and have tried to artifically boost the PR of the sites ...

Everyone's paranoid about it but there really is a huge difference between the 2 scenarios.

aka ferrari360

 4:08 am on Mar 5, 2003 (gmt 0)


there is a huge difference between hub and spoke reciprocal links and a truly crosslinked networked.

1) a web designer/developer links out to all of his customers and the customers all link back to the designers/developers website.

2) a web designer links out to all of his customers - and then tries to inflate the number of incoming links to each site by linking all of the client sites to each other (as well as to the developers site).

case 2 will ring alarm bells and probably get the site caught in a spam filter - case 1 should be relatively safe as this structure occurs quite regularly/naturally across the net (e.g. sporting bodies and affiliated clubs, technical groups and members.)

edit note: I probably should have read the entire thread more thoroughly as this is essentially the same statement jbauder made above.


 7:36 am on Mar 5, 2003 (gmt 0)

Will links from the same site count less?


should be interesting as well


 8:13 am on Mar 5, 2003 (gmt 0)

Alright, I feel much better now. Thanks to all.

I'm just keeping up my portfolio (linking to clients) and all clients linking back to me.



 8:53 am on Mar 5, 2003 (gmt 0)


that's what i promoted ;). don't scare google to much. first think about your personal interests, then your clients and then about google and other se(s). google for example tries to catch a human point of view on the net and linking one or more websites to each other is not automatically spam to them because this is what's normal in the net.

and: the sites are related because of it's creator (you/your company). this is no spam at all and even if google will one month rate this as spam, google will be flooded by webdesigners all over the world because most of them do this. put your personal interest in front.


 9:57 am on Mar 5, 2003 (gmt 0)


For my twopence worth, we've had the same prob/question when I started posting.

Personally I'd recomend that you only link your 'designed by' link on the homepage of your clients sites, then have the same on every other page just not linked.

I'm with a'bdy else - I don't think it would harm you, but we did switch to 1 link because IMHO you end up draining too much PR from your clients otherwise..

ATB :)


 12:26 pm on Mar 5, 2003 (gmt 0)

Agreed on our part as well. Our site is about 4 yrs old and sports a PR6. We have our copyright (as per contract) on each page of the Client website. And on our portfolio we showcase (with links) our latest work.

I think Google might actually have filters applied to web development firms picking certain keywords?


 6:34 pm on Mar 5, 2003 (gmt 0)

> What is your take on the "pyramid" vs "the star"? Could this be the way Google differentiates?

Steve, I wouldn't like to put it so strongly, as Google can always change their weightings and their approach to penalties but yes, this is how it has looked for a long time.

> Google REALLY has people scared.

Google REALLY makes people money. Those people are right to be scared. Other people dream of making money, and would be better off publishing good content than worrying about penalties.

> I think Google might actually have filters applied to web development firms picking certain keywords?

It wouldn't surprise me if Google implement a filter that makes multiple links from one domain count less than multiple links from multiple domains. Just as off domain links count more for link text than in-domain links (but not PageRank of course).

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