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How many outbound links is too many?
outbound linking

 8:15 pm on Feb 11, 2003 (gmt 0)

I have been lurking long enough. Love this site.

I have a site that has a PR7 and only one page, the index page. I would like to start trading links with similar sites but I don't want to link to too many sites. How many strategic partnerships should I limit myself to? I am somewhat conservative and would like my site to stay as clean as possible. Any recommendations for a conservative number of outbound links for my home page?



 9:25 pm on Feb 11, 2003 (gmt 0)

Golden rule of thumb: Do what is best for your website visitors. If you inundate them with links, they might get confused and leave. Not enough links - and your site looks sparse.

Do what is right......I bet you have a gut feeling as to what you think is the right amount.


 9:39 pm on Feb 11, 2003 (gmt 0)

I was thinking 4 or 5 as my gut-feeling. Just wanted some input from more experienced users. Thanks for your comments.


 9:57 pm on Feb 11, 2003 (gmt 0)

I thought that Google "recommended" keeping the links to less than 100. might be wrong on that though.


 10:12 pm on Feb 11, 2003 (gmt 0)

Hi jonnyleengo,

I just want to be sure I have what you're saying right. Do I take it that you have a one page site that's a PR7 and you haven't as yet exchanged links with other sites?

Your sites PR has to come from someplace so it seems that you must either have a ton of lower PR links coming in or a few very good quality high PR links.

I don't want to sound too jealous but when you consider that sites such as the Wall Street Journal and IBM US are PR7 it seems like you're in some pretty good company.

If you do want to start exchanging links make one or a few new pages to put them on so you won't clutter you home page. Plus, you can get a lot of info and ideas on the WW Link Development Forum [webmasterworld.com].



 10:15 pm on Feb 11, 2003 (gmt 0)

1 page site with PR7?!?

Link to me Link to me


 10:22 pm on Feb 11, 2003 (gmt 0)

I am with Bradley on this.

Outbound links are value to your prospects/customers. For your prospects/customers, outbound links build association between your site and provided resources/outbound links. Thus, you'd be very careful with outbound link selection.

If you have 100 articles on your site, would it be so bad to have 2 or 3 high-quality/-relevant outbound links in each article? You are bound to have quite a few outbounds if your site weren't the primary resource for the topic.

One thing to keep in mind though...
Before relying on outbounds, you should be able provide in-site links instead. Heavy outbound link reliance could mean that you have not developed enough relevant content of your own (though it's highly situational).

Quality outbounds would, most likely, reinforce positive halo effect.

Though this doesn't mean that you should go outbound-happy on your site, unless you run a directory:)



 12:32 am on Feb 12, 2003 (gmt 0)

Seems pretty straightforward to me. Make a second page for links, have one single link from your main page to it, put as many links on it as you want.


 1:09 am on Feb 12, 2003 (gmt 0)

Does putting links in seperate page linked from home page help interior pages PR or should each page you want to build PR have links from that page?


 2:20 am on Feb 12, 2003 (gmt 0)

Hi jonnyleengo and welcome to WebmasterWorld.
Are saying there is only one page on your site or, only the index page has a PR7?
"Any recommendations for a conservative number of outbound links for my home page?"
Only link to pages of equal PR or higher from your index page. These links should be of value to the site visitors and of the same basic subject matter. (You asked for a conservative answer. PR7 is not easy to get)


 3:07 am on Feb 12, 2003 (gmt 0)

"I have a site that has a PR7 and only one page, the index page." And you're just starting to think about trading links? Someone has to be linking to you to get PR_Anything, or even in Google for that matter.

How did you manage that? I'd like a PR7 too.


 3:29 am on Feb 12, 2003 (gmt 0)

The site has only one page, a signup page for my free service. I have nearly 5000 back links that contribute to the PR7. I am wondering if it would even help me in any way to get just a few strategic link partnerships. I would like to get that PR7 up to a PR 8, but I don't think a few more PR7 sites linking back to me is going to bump me to a PR8. My question then is this: How do I proceed? Besides continuing to do what I have been doing for three years, I am really at a loss of what to do next. What would you guys do with a PR7 site with 5000 back links?


 3:51 am on Feb 12, 2003 (gmt 0)

Keep doing exactly what you have been doing. PR7 is not easy to get, you have done everything right. I would keep doing what you have been doing and not worry about that "green bar".


 3:56 am on Feb 12, 2003 (gmt 0)

Thanks for the sticky before Jon.

Here's the deal:

The index page is very clean and just leads people to the signup page, simple.

For a keyword phrase (I used the page title), it appears at position 5 in the Google SERPs. The four above are all PR6 with *many* fewer links.

With the PR scale being logarithmic it would seem that the site would need many, many more links to get to PR8 (some guru please check me on this).

Would some on page tweaking be more effective for the SERPs (though position 5 ain't half bad in a highly competitive field)? The page is very light on spiderable text, most is in images.

Just some info to help all mull over the situation.



 4:20 am on Feb 12, 2003 (gmt 0)

Once you get to PR7 there are very few keywords you can't get. I was concentrating on the need to get the PR8. We are actually trying to figure out why this site is #5 when others with lower PR are ranking above it.
-Page title
-Anchor text of any link, linking to the page
The above are the basics, there are finer points. Fine tuning may be all you need.


 5:53 am on Feb 12, 2003 (gmt 0)

I thought that Google "recommended" keeping the links to less than 100. might be wrong on that though.

Google recommends having no more than 100 links on a single page. (Those 100 links could be internal, outbound, or a combination of both.)

FWIW, I have thousands of outbound links on my travel-related editorial site, and my Google referrals keep going up each month. So does traffic, because a rich collection of annotated links = more content = more return visits by readers.


 10:52 am on Feb 12, 2003 (gmt 0)

jonnyleengo if your site is in fact just one page having outbound links can't hurt you at all. Pages don't "lose" pagerank by linking out. People talk about losing pagerank when they link off a multi-page domain rather than their own pages, but you could have dozens of links off one single page and it wouldn't matter to that one single page... except if you got links back the pagerank would be higher.


 5:48 pm on Feb 12, 2003 (gmt 0)

At the top of most pages linking to you there is a text link. The anchor text of these links do not match the title of your index page. The anchor text is also being diluted by -domainname.com.

This is a classic case of how PR in "inherited". Linking out from this page would split the PR that there is to be pasted on through the "inheritance". Exchanging links with pages with the same PR or higher would be the only way to preserve what he already has.

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