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Targeting single keywords in Google
Exact single keywords mean big money
FredZeppelin

10+ Year Member



 
Msg#: 8222 posted 4:58 am on Jan 6, 2003 (gmt 0)

Hello folks,
My site is #1 and #2 in two separate "3 keyword phrases".
Examples "big blue widgets" and "big orange widgets".
Each SERP shows 155,000 and 245,000 respective results.

Prior to Google's November shake-up I was all over the place
and in several top tens. Now I'm trying to regain my Google presence after being "phased out".

What techniques would help drive my site back into the single keyword SERP's such as "widgets"? Which shows results around 4 million(very competitive) while delivering great traffic.
It seems like my optimizing efforts should be more "focused" or "targeted" towards the single keywords.

Any advice would be greatly appreciated!

 

fathom

WebmasterWorld Senior Member fathom us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 8222 posted 5:02 am on Jan 6, 2003 (gmt 0)

Links (other sites) with the singular keyword as the anchor text would be the best course.

BigDave

WebmasterWorld Senior Member bigdave us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 8222 posted 5:06 am on Jan 6, 2003 (gmt 0)

Do you keep track of the kephrases that actually send traffic to you? I bet you are towards the top in some other keyphrases too. Some you probably haven't even thought of.

Your time would probably be better spent trying to improve you results on the other 2 and 3 word results. That will improve your income now, and will slowly improve your results on that single keyword, that will probably disappoint you in how many people really search on it.

kevinpate

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 8222 posted 5:14 am on Jan 6, 2003 (gmt 0)

If this isn't a proper Q for this thread, please just delete the post, but the original question has me curious.

How often does Mr./Mrs. Motavated Buyer bother to run a one word search? I'm not certain I've tried a keyword-1 search more than just a time or three over the last seven years, and none of those were while in buy mode.

One word searches would seem to be more research than purchased based, i.e. I wanna find a truckload of information and pricing on 'widgets' contrasted with a buyer's attitude of I need a bright blue widget, and a tan widgit, both size X and I need it by next Tuesday, Thursday at the latest.

FredZeppelin

10+ Year Member



 
Msg#: 8222 posted 5:20 am on Jan 6, 2003 (gmt 0)

Thanks for your input gentlemen!

Currently the three word phrases are too "obtuse" to be found by anybody other than myself.
Naturally those phrases are sending ZERO traffic.

But I have a positive attitude as my site is filtering back into the SERP's after being "drop kicked" out of all results
back in November.
Have to keep telling myself: patience,patience,patience.

Thanks

FredZeppelin

10+ Year Member



 
Msg#: 8222 posted 5:32 am on Jan 6, 2003 (gmt 0)

Occasionally it is possible to be "over focused" in your search, thereby passing up sites providing tremendous resources.
My single keywords are the most obvious, and easiest for the searcher to find my site.
Example: Majority of people look for "CD's" as opposed to something quirky such as "Sony CD products". Focused yes, but useless if you're trying to find "the Rolling Stones" who have never recorded with SONY.

This is what I'm trying to overcome.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 8222 posted 5:39 am on Jan 6, 2003 (gmt 0)

The majority of people who search for cd's go to ebay, amazon, or a major retailer.

Step one: Most one word searches result in trashy unfocused results.

Step two: Most searchers will then repeat their search with modifiers to make it more specific.

Most searchers already know Step one sucks. Most searchers skip to step two.

The best way to target a one-word keyword is overture and adwords. Just keep tabs on your roi.

Naturally those phrases are sending ZERO traffic

FredZepplin, I may be wrong, but I think I'm not too far off if I suggest that you may need to focus harder on real-world keywords that people would use to find you.

FredZeppelin

10+ Year Member



 
Msg#: 8222 posted 6:16 am on Jan 6, 2003 (gmt 0)

FredZepplin, I may be wrong, but I think I'm not too far off if I suggest that you may need to focus harder on real-world keywords that people would use to find you.

Thanks for your reply,,
actually those search phrases were "construed" and or "generated" by Google. After the November shake-up I was thrilled to see my site returning to the SERP's. Am working towards more popular keywords, believe me!
Thanks again.
FZ

Lots0



 
Msg#: 8222 posted 6:38 am on Jan 6, 2003 (gmt 0)

FredZeppelin,
just my opinion, but I think you would benefit greatly from some keyword research.

Wordtracker and overture both have some perty good tools for researching keywords.

vitaplease

WebmasterWorld Senior Member vitaplease us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 8222 posted 6:41 am on Jan 6, 2003 (gmt 0)

[webmasterworld.com...]

Recently, at least in France, only 16% of searches within Google were single word searches.

digitalghost

WebmasterWorld Senior Member digitalghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 8222 posted 6:41 am on Jan 6, 2003 (gmt 0)

Just a quick note:

>>Majority of people look for "CD's

Where did you get that stat?

Just from observing the search patterns of students over a period of time I would guess that few people search for "Cd's". Most of them search for the aritst name in conjuntion with "CD". If they don't know the name they add "latest" or "new" to the search phrase.

"New Korn CD"
"Shania Twain's Latest CD"

fathom

WebmasterWorld Senior Member fathom us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 8222 posted 6:47 am on Jan 6, 2003 (gmt 0)

On site/page content is exceptional for targeting 2 or 3 keyword phrases that may or may not be less used but more likely to be precisely what Mr./Mrs. Motivated Buyer may be looking for. This is not the issue

To target every variation of 3 word phrases to cover every Mr./Mrs. Motivated Buyer querying habits you will need tons of web pages that repeatedly repurpose the same/similar material.

Off site/page text anchors add weight to onsite relevancy but a three word anchor such as "bright blue widgets" has its highest weight on queries of "bright blue widgets" thus if the query is "bright green widgets" -- the weight is diluted.

By using "widgets" as the primary anchor the repetition develops your site as an authority on widgets not just blue ones or bright ones or bright blue ones.

In this case -- a targeted three word phrase only needs two words of the three on page content (with word density better than competitors), and two word keyphrase only needs one word, which has two distinct advantages:

1. better on page text copy (ever seen this on a web page)

Widgets.com buys, sells, and trades multi color widgets such as: blue widgets, red widgets, green widgets, white widgets, and many more widgets.

Would this be better:

Widgets.com buys, sells, and trades multi color widgets in blue, red, green, white, and many more.

How many suggested spam sites are report here where the member quotes "...and they don't even have that keyword on the page"... why?

2. More keyphrases actually targeted and ranked per web page.

Another way of looking at this is, would Mr./Mrs. Motivated Buyer rather buy one, or 2 for 1, or 3 for 1.

This is exactly what you get by pushing off-site content at the highest common denominator.

You can never be an authority on anything if you view the web from "your site only".

[edited by: fathom at 6:56 am (utc) on Jan. 6, 2003]

Hardwood Guy

10+ Year Member



 
Msg#: 8222 posted 6:49 am on Jan 6, 2003 (gmt 0)

Overature yes! I overlooked one very important related keyword found there but it won't show up until the next dance.

Thanks for whoever suggested it a few weeks back:)

Lots0



 
Msg#: 8222 posted 7:11 am on Jan 6, 2003 (gmt 0)

OOps I forgot I can't post that stuff here:) No specific keywords

digitalghost

WebmasterWorld Senior Member digitalghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 8222 posted 7:15 am on Jan 6, 2003 (gmt 0)

>>86124 cds
12359 burn cds
11292 buy cds
10700 cheap cds
5954 burning cds

Yep, and everyone of those phrases after the first one contains the word cds...

If you want conversions, focus on keyphrases that convert. Some dolt typing in "buy cds" probably won't, but he might be typing in "but korn cds".

Just as an afterthought, forget about Overture for finding "natural" search phrases.

>>No specific keywords

Those aren't. Trust me.

percentages

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 8222 posted 7:20 am on Jan 6, 2003 (gmt 0)

IMHO single keywords generate traffic, but very few sales.

You are better off targeting huge numbers of multiple word keyphases, overall you will get more taffic and more sales.

FredZeppelin

10+ Year Member



 
Msg#: 8222 posted 7:23 am on Jan 6, 2003 (gmt 0)

I guess CD's wasn't the best example.
Let's use "motorcycles".
I would like to regain top ten position for "motorcycles".
From all the keyworded text on my pages, Google has placed me in #1 position for "big red motorcycles" much less competitive, probably never searched for.
Combined with no listing at all (since November shake-up) in the competitive category "motorcycles".
I appreciate the great insights,
but my original question was how do I regain listings
in the competitive terms such as "motorcycles"?
I'm thinking "fathom" hit the nail on the head with his first post,,
Links (other sites) with the singular keyword as the anchor text would be the best course.

Thanks every body
WebmasterWorld is #1!

FredZeppelin

10+ Year Member



 
Msg#: 8222 posted 7:27 am on Jan 6, 2003 (gmt 0)

percentages,,
IMHO single keywords generate traffic, but very few sales.
You are better off targeting huge numbers of multiple word keyphases, overall you will get more taffic and more sales.

also a very good strategy
Thank You!

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