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Google Users: Do They Buy & Pay?
Site Recently Banned from Google - Sales didn't drop
rainbow




msg:135835
 10:11 pm on Jan 5, 2003 (gmt 0)

First of all: please accept my appologize for my poor English.

After all - having been banned from Google is disappointing. We'd been by Dec 26 (was this a Christmas present).

But after we - a 3 years old site listed everywhere in the top 20 - having been banned for some staff members mismanagement we found out that our sales didn't drop as we expected. Of course: we are a provider of a niche job database solution. We have a lot of users coming back after a year or so. We have a lot of users by recommendation. But what's the situation for all of you NOT BANNED SITES?

You are running any kind of e-commerce site where you'ld like to earn some money.

Questions:
1.) What's the traffic Google is generating?
2.) What's the percentage of unique visitors Google is generating?
3.) What's the percentage of revenues / income Google users are generating?

As already told - it seems for us that the costs for the traffic Google (the bot, the image bot, the Fresh-Bot) and Google's users clicking to your site having searched totaly irelevant phrases are generating isn't in any relevance to the sales / profit they are due for.

From my point of view it seems that Google gives me a lot of users who stop by and will never pay a cent.

Perhaps ....... I don't know

Anyone did some research already? Anyone out there having had similar experiences?

 

Shakil




msg:135836
 10:20 pm on Jan 5, 2003 (gmt 0)

and Google's users clicking to your site having searched totaly irelevant phrases are generating isn't in any relevance to the sales / profit they are due for.
============================================================

answers the question pretty well.

For us, Google is great in providing Sales, both in SERPS and via Premium Listings.

I am assuming you do not track from which Search Engine / Link / Resource your sign ups come from.

Google has 1 of the highest conversion rates for us, and we only pitch for about 5 specific keywords.

Shak

rainbow




msg:135837
 10:29 pm on Jan 5, 2003 (gmt 0)

Thnx Shak,

we've build this 'reverse looking' after we'd been banned. It covers the last 5 months know (difficult to predict - we've to run through some more 30 million lines in our database) and it realy seems that most of the payers are from other search engines (by percentage).

I do not want to blame Google to force us to pay for traffic with any benefit. But Google traffic was at least 70 to 75% while sales from Goole users seems to be 'only' about 45%. That's a miss-match. Or?

Shakil




msg:135838
 10:35 pm on Jan 5, 2003 (gmt 0)

rainbow,

I see what you are saying, but dependant on industry type.

many people use Google as a research tool to find information, as primarily thats what it was invented for, Google sales/marketing team came along at a later stage.

luckily in our industry, the surfer is looking to make a purchase there and then, and we find conversions are the best.

only you know the answer to your website, however "Well done" for surviving without Google traffic, certain threads in this forum relate to accusing Google of snatching the food from peoples mouths.

Shak

jomaxx




msg:135839
 10:38 pm on Jan 5, 2003 (gmt 0)

The fact that your sales didn't drop over the Xmas holidays between December 26 and January 4th isn't too compelling. In the long run a Google ban is going to cut your traffic by more than 50%, and that is going to hurt a lot.

I agree with Shakil - if you're saying that your Google traffic was largely from irrelevant search terms, then you can be assured that that kind of traffic really is useless. They key is to get inside your target audience's head, figure out how they search for the service you provide, and get a strong listing for those terms.

jomaxx




msg:135840
 10:40 pm on Jan 5, 2003 (gmt 0)

Both those response slipped in while I was composing. Must typ fstr.

BigDave




msg:135841
 10:49 pm on Jan 5, 2003 (gmt 0)

If you have a lot of repeat traffic, then it will take longer to feel the pain from google dropping you. Google is for getting your new traffic, and you will rarely have as high of a conversion rate when people are window shopping.

If Webmaster World were to disappear from Google, I bet it would not be noticed for several months. We all have it bookmarked and we keep coming back. Over time, members will drop off, and the new members brought by links and word of mouth will not be enough to replace them.

You do want to get back that traffic, even if the conversion rate is lower than you expect. You will need it over time.

fathom




msg:135842
 10:51 pm on Jan 5, 2003 (gmt 0)

My thoughts exactly BigDave.

I think you need to put "a search engine" (any search engine referrals) into prespective.

Search engines provide new visitors, not sales or customers. Your web sites produces customers and sales - rarely does an actual sale occur like: "query search", "listing found", "click", "exactly!", "buy".

Most people are not that stupid (for lack of a better word).

Since the banned occurred just over a week ago - you are quite possibly still receiving residuals from google searches a month ago.

10 days of consistency doesn't mean these will not decline a month from now, and it is best to continue expecting the decline.

Rarely does a major change online or offline occur that the affects are clearly and immediately known, market trends lag almost always.

Sept 11th - security companies, therapists, and psychiatrists are still feeling the ripple affect (and tremenous growth) while airlines, travel agencies, and tourism vendors are still negatively affected, a year and half later. But most did not receive immediate growth/decline two weeks after the 11th.

Your banned... maybe much smaller, but if Google had produce sales for you, directly, or indirectly, or help develop new visitors so you could develop new customers, that could in turn become loyal customers...

I suspect 6 months from now will tell the tale through a gradual decline. It would be wise to anticipate this and act accordingly, or possibly in six months your post will be somewhat less sure of what the future may hold.

jakegotmail




msg:135843
 11:36 pm on Jan 5, 2003 (gmt 0)

rainbow: what did you do to get banned?

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