(waiting to see a TV ad)
Will it ever happen? Or maybe it has… Interested in hearing responses from highly respected Google advisors on why Google does not advertise their search services more. (We know $ is not an issue). MSN, AOL, and YAHOO flood the television, radio and publications with ad campaigns directed toward their products and features. As a SEO, I always ask people what search engine they use on a regular basis (whether it’s a 12 year old kid or my neighbor who only checks her email) - I sometimes hear people say they use – i.e. search.com, dogpile, Askjeeves, profusion…. Random answers don’t surprise me anymore. Does Google just count on word of mouth, or other engines using Google results to create awareness…
My Christmas gift would be to see a Google TV ad…
>MSN, AOL, and YAHOO flood the television
Publically traded dot com BUBBLE $#%&*ers who's stock prices reflect their judgement.
[just a personal opinion ;)]
Now here's some ads for ya, but it won't happen since google is all buddy buddy with some of them
A large G parachutes down and uses its loops to strangle the dolphin or the yodeler ow whatever else is pitching one of the other companies. (voice over) Google ... when power counts.
Car pulls up to the fast food drivein speaker, rolls down
the window, glances at menu
voice booms (Welcome Mr.s Jones. We're glad you and little ronnie have chosen Tasty Chicken today. You'll be wanting a happy clucker meal for ronnie, Pepsi to drink and a Gollum toy, and for yourself, a 3 piece all white, double potatos/gravy and ear of corn, extra butter, Super size Spritey
Woman recoils back, stammers yeah that right
Voice booms: that will be 7.49 drive forward now, and oh, by the way, those new Goodyearny tires llok great on your car
Woman shakes her head and pulls forward to window, starts to say "how did... oh, never mind" takes her order pays and drives off.
as she departs, the teen at the window waves and says Thanks for stopping by and the camera zeros in on her
Google .... we're everywhere
Google is not just by friend, he's my big brother.
...and he watches us through the toolbar.
"in Google we trust"
How about "Beer googles, blurring the lines so everything looks rosey!"
|MSN, AOL, and YAHOO flood the television, radio and publications with ad campaigns directed toward their products and features. |
Of the three examples that you've cited, two are in the business of selling Internet access. So it isn't altogether surprising that they should advertise to people who (a) aren't yet online or (b) aren't happy with their ISP's service.
Just as important, all three sites are "portals" that are geared toward the mass market. They're competing as much with Amazon.com as they are with each other or with a search engine like Google. Google, on the other hand, is still primarily a search engine, and the closest thing it has to e-commerce is its AdWords, which are much less likely to be used by newbies than the aggressively promoted shopping features on a site like AOL or Yahoo.
Finally, Google has chosen to follow a much different strategy than AOL, MSN, and Yahoo have done. Instead of spending on TV advertising at the expense of product development, they've focused on R&D--a strategy that makes sense, since $10 million spent on brainpower and data centers is likely to pay off more substantially over the long haul than $10 million spent on TV commercials.
you could look at it another way - google lives on hype generated by webmasters, the media, and the public. google has no need to advertise.
every engine ranks sites and therefore has their own version of pagerank, just they don't display it on a toolbar like google does. webmasters compete to increase pagerank and hit top spot and generate a lot of hype for google. pagerank isn't anything particularly special, but displaying it on a toolbar was a stroke of genius.
google directory? news? images? these services and others are all provided by other major engines and independent sites. google is no different to the others.
altavista has audio and video search links above the search box but nobody ever mentions them. but if google launches a video search, there will a *lot* of hype ......
time to wake up people, google is not the only engine out there ......
I think Google's best form of advertisting is word of mouth, or also of course, those little "Powered by Google" images that appear on sites that receive millions of hits a day.
If i remember correctly, the way I found Google was when Yahoo started using Google, then I checked out "what this Google thing was" and went directly to the source (Google.com) and now i cut out the "middle man" (Yahoo) and Google is now my homepage. :)
People in my office use Google as a verb. Don't need much more advertising than that!