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Things working with Google

 11:22 am on Nov 28, 2002 (gmt 0)

I rebuilt my web-site myself, using what I or others may call SEF = search engine friendly - techniques. These techniques came from many sources but the one I most highly praise is Brett_Tabke's 12 Months To a Successful Site in Google message.

I also followed the advice on webmasterworld. Although the advice here is sometimes confusing and convoluted with self appointed SEO "Gods," - I picked through the BS and found kernel grains of truth.

My Humble Advice:
1. Build SEF pages. (follow Brett's message on this) = [webmasterworld.com...]

2. Gain - Relevant/theme related Links: At least PR 3 or higher and theme related. There are a few companies out there that do it the hard, slow and expensive way. (He was going to charge me $1,500 for 100 them related links. Probably worth it - but I did it myself in the same style he recommended as is here on WebmasterWorld.) If you go after those easy links, it will backfire. The easy way is never the best way.

3. Go after 2, 3, 4 word keyword searches your competition doesn't care about. I am amazed at how many new keyword pages my site is being found under. Language is semantics and unique to individuals. Just when I think I have learned about everything there is to know about the keywords to find my site, I discover new ones. I love it. It's amazing.

4. Add content, add content, add content. And for God's sake make sure it is original, fresh content. The last thing the internet needs or cares about is rehashed content, free content, or old rewritten content. The content and copy writing section of webmasterworld has some great tips. Anyone in the world can get free content, slap it on a commercial website and call themselves experts in the business. = Lazy.

Hey, this approach is for lazy webmasters. Distinguish yourself and never take the easy road. If you have original content you are offering something your competition doesn't have. I operate affiliate sites and I make sure they contain 3+ times as many pages with only a 10 percent duplication of the parent content. This approach has blown away my parent sites in the rankings/hits/leads. If I no longer represented them, their business would be hit very hard.

If you can't write original content yourself, hire someone. If you are too cheap to hire someone, open a porn site with mostly pictures and shady dialogue along the lines of:
Ding-dong, "Hey Mr. Brown, can I borrow a cup of sugar?" said Miss Humptydoody.
"Weell baby, you are the one with all the sugar!" said Mr. Bigjohnson.

In other words, if you can't afford it or write it yourself, and cannot make a greater contribution to the internet other then rehashed content, you should reconsider your involvement. The easy way is never the best way.

5. And for God's sake, don't do anything that could be considered as spam in Google's eyes. Part of the reason I got hit hard the last 2 months (late Sept. to Now) were some very slight spam techniques (I had about 12 keyword pages, a duplicate site and some crosslinking).

When I figured they had caught up to me (thanks to webmasterworld) I got rid of them and followed the advice I am giving here and found on WebmasterWorld. This new update has given me better results. It is going to give me better hits and leads then I ever dreamed of through my spam techniques. It pays to play by the rules. The easy way is never the best way.

6. I see many, many, many webmaster's here that get too greedy. When you get too greedy - you start to push the edge of the envelope. Then, they post messages that state: "I got dropped from Google but golly gee whiz, I did nothing wrong because I am an innocent little altar boy of a webmaster and I always go to Church on Sundays. I never employed any spam techniques.." Yeah, right. If you get too greedy- diversify into other fields. Start over again on something else.

That's the kernel of my wisdom I have gained from Webmasterworld which I owe a ton of thanks for this recent update. And since Google didn't find most of the best links I added in the last 2-3 weeks, I expect a Christmas present better than the bottle of Old Spice my Grandma will undoubtedly give me.

"Gee Grams, just what I wanted. I'll put it next to the bottle you got me last year!"

Somebody needs to tell her the easy way is never the best way.

[edited by: Marcia at 11:49 pm (utc) on Dec. 1, 2002]
[edit reason] edited per member request [/edit]



 12:41 am on Dec 2, 2002 (gmt 0)

I agree . . . mostly.

There is noting wrong with the easiest way, if it is still the best way.

I am not going to turn away a one way deep link offer from a PR7 site because they like some specific content. They asked to link to me because they liked my content ahout their product.

It doesn't get any easier than that. Of course, I did have to have the right content to get that easy link, so I guess you are right on that one.

Of course I still attempt the impossible path, like getting a listing in DMOZ. One of these years, I will find an appropriate category with a living editor.


 4:07 am on Dec 2, 2002 (gmt 0)


You wrote:

5. And for God's sake, don't do anything that could be considered as spam in Google's eyes. Part of the reason I got hit hard the last 2 months (late Sept. to Now) were some very slight spam techniques (I had about 12 keyword pages, a duplicate site and some crosslinking).

Could you please explain why keyword pages, or why your keyword pages where considered spam?

I thought the idea was to have unique content pages optimized for each of our important keywords.

Also, could you explain how the crosslinking was considered spam? Just want to know what to avoid and how far you can go.



 4:32 am on Dec 2, 2002 (gmt 0)

> Just want to know what to avoid and how far you can go.

I think his point was to NOT see how far you can go.


 6:38 am on Dec 2, 2002 (gmt 0)

Big Dave, if a PR 7 link fell into my lap, I wouldn't kick it out. But the hard work you put into your content must have said something. And I sympathize with your Dmoz troubles. But I decided to go around them with a site they wouldn't accept and found every other directory gladly accepted it. So did many of the high quality sites that agreed to a link exchange.

Buckley, keyword pages is my own semantics at work. What I did was take my home page text, rewrote it slightly (not enough apparently) to reflect the keywords I wanted to hit (complete with meta and h1, h2 changes), and put them out there. Simple. It worked for a little while but either Google or my competitors caught up to me and Google bit me in the tail. Everyone else probably calls this a doorway page.

But that was before I realized the error of my ways. That was my lazy, easy approach to getting traffic.

"I thought the idea was to have unique content pages optimized for each of our important keywords."

Yes, the new radiosky agrees.

I've changed. My new approach is to add new, original high quality content which also leans towards the keywords I am focusing on. I also went after the difficult, high quality link exchanges and shunned any easy ones.

My point was to focus on a quality site and getting quality link exchanges. Neither of which are easy. I also rebuilt my site to be even more search engine friendly with traditional techniques. I did quite well before but either I got bit for my spam or Google cranked up the PR factor in their algo (mine was so-so).

I also think they are sniffing out whether or not new content is added. That is MHO which wouldn't surprise me and makes sense. Google's first responsibility is to the surfer and GG's approval of this post (which was originally published in the Google update) could be taken as a hint to other webmasters.

I say stick to the basics - which is quality content, SEF design, and quality link exchanges. Avoid short cuts, tricks and greed. When you get too greedy - you start to push the edge of the envelope then all "heck" breaks loose.

To counter this greed I once had and give myself more of a challenge, and to add new traffic, I found a new quality client. I am also developing several educational type web-sites with completely new, original information - to compliment and enhance my commercial web-sites. New content on my commercial site and original informative web-sites. A lot of work! But I do care about the content I put out there and the use and benefit it has to surfers.

The low ranking I suffered those two months also taught me something else. Diversify your traffic sources. I like Google, but it's dominance is a little risky if you rely on it too much.

There are many ways I have found to diversify my traffic sources. All of them which "play by the rules" and are quite simple.

Stick to the basics and diversify. The same approach billionare investor Warren Buffett takes.


 11:32 pm on Dec 2, 2002 (gmt 0)

To all

When you say crosslinking is bad; can someone please tell me exactly what I should not be doing?

If I have one site that handles Website Submission mainly and one site that handles SEO is it bad to have links from the website submission page that talks about my main site the SEO domain site?

I think this needs some clarification?



 5:44 am on Dec 3, 2002 (gmt 0)

You shouldn't have any problem so long as both sites have a fair number of inbound links from quality 3rd party sites.

Most cross-linking penalties are due to extensive inter-linking between a number of domains with very few inbound links from sites outside the network.

This thread will provide more insights:

Crosslinking, Interlinking and Reciprocal Linking [webmasterworld.com]


 6:06 am on Dec 3, 2002 (gmt 0)

You can get away with some crosslinking just as long as you have lots of 3rd party links as well, you just have to be very conservative with which sites of your own are linked together. Try to think if the site really NEED to be linked and then work your way out from there.


 6:50 am on Dec 3, 2002 (gmt 0)

Ditto to Dante_Maure and jayq. Good advice.

The cross-link the old radiosky did clearly crossed the line. My original intention was just to get pages indexed with insurance on my insurance on my insurance on my insurance.

My overkill approach was too much. BUt that is my approach to everything in life - which is neither here nor there.

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