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PR Increase for Content Heavy Site
PR increase content site, articles
RobinL




msg:82577
 5:55 am on Nov 7, 2002 (gmt 0)

I run a publication that covers a specific consumer electronics industry with news and reviews. We're doing a drive to increase our PR and the first step in that is increasing our PR. We're a little troubled with our PR rank of 6. Although I know this is pretty good, we've had it for about a year and a half. We are very content heavy. Let me breakdown our situation for you:

What I think is going for us:
-382 Text Heavy Articles, some are 10+ pages, some only a page.
-We are selected to be a fresh site. When I search for some of our keywords and our main page comes up it usually has a date on it, either the day I'm searching or a day or two earlier. Google I think spiders our site very often.
-We update with new articles every day or at least every other day.
-50 or so directory pages that link those pages together
-We have 14 forums which are pretty popular (not as popular as webmaster world of course) these get new posts or multiple new posts each day. Plus they are each dedicated to an individual product or product line and most rank in the top 10 or top 5 sites for their product or product category keyword
- We have over 600 incoming links

What I think may be hurting us - mostly the stuff that is a needed evil to make us money:
-We have large size pages, I think our main page is around 50K or a little less. This is because we have to have a lot of long ad code - we have to make money.
-We have a few pops on some pages, no more than 2 or 3 though, but they are unique. Again, have to make money.
-We use PHP, however, recently we've done some changes to make our content more spiderable, in that making sure that all php pages (not including message boards) end with .htm.

What I'm a little mad about is how our competition is doing. Our biggest competition (a huge magazine) requires a password to get into their content, so it's not spiderable they have a PR 7 and 1036 links. Another competitor has only press releases and updates maybe once a week (however has no ads) and has a PR 6 with 488 links. Our other major competitor has good content, however they update maybe monthly and maybe only have 40 articles, with a PR 6 has 306 links. A directory in our field, that ONLY links to articles (including ours) with very little original content has a PR of 7, has 2360 links.

So what are we doing wrong? We CLEARLY have more content than our competitors, maybe 10 times more. We update on a much more regular basis. I think there is something holding back a PR increase. I really feel that we are a content heavy news site for an industry and we deserve the distinction of being PR7 like other quality news and review sites. I know we don't have as many links as our competition with higher PR, but its so hard to get them in our industry because there are so few non retailer sites in our industry. Retailers don't like linking to us because we can convince their customers not to buy a product! So please help... what are we doing wrong?!?!?!?

Thank You,
Robin L

 

RobinL




msg:82578
 6:01 am on Nov 7, 2002 (gmt 0)

Oh, and the other last thing we have going for us is that Yahoo Internet Life, before it went out of business rated us as one of the 50 Most Useful sites on the net and also in another article as a good resource in our industry. We're linked to from the YIL site - I mean if the editors at the Yahoo magazine think we're one of the 50 Most Useful sites on the net, don't we at least deserve a PR7.

mortalfrog




msg:82579
 6:13 am on Nov 7, 2002 (gmt 0)

Hey, I hear ya. One of the sites I run has more than 300 articles, hundreds of images, and a PR of 5. It's a quality site, but the niche is small and it's hard to get good links. I'm just trying to get exposure with other means - i.e. posting the occassional article to various newsgroups with a back-link, and putting the URL in print journals and magazines whenever I get the chance.

Hopefully as my niche grows my links will grow.

Beachboy




msg:82580
 6:15 am on Nov 7, 2002 (gmt 0)

Hello Robin, welcome to WebmasterWorld.

PR doesn't come from just the number of inbound links you have, but what sort of links those are. Six hundred inbounds from PR1 and PR2 sites won't have much impact. So do some research and obtain links from places with PR7 and above.

You say you're on a campaign to raise your PR. I think you probably mean you want to improve your positioning, not just raise your PR. High PR doesn't necessarily equate to high positioning in the search results.

Do your many pages link back to the main index page? Is the anchor text in all those links related to the keywords for which that index page needs to be found? Same thing with links from outside places. A banner ad might pull more referral traffic, but for me personally I want search engine traffic so I would instead take a text link with the appropriate keyword phrases in the anchor text. THAT will strongly impact on your positioning. And I suspect that's what you really want.

Good luck.

RobinL




msg:82581
 6:18 am on Nov 7, 2002 (gmt 0)

BeachBoy, let me answer your questions:

Do your many pages link back to the main index page?
Yes, we have a standard navigation bar. Each page links back to the main page in at least one place, plus each page links to the 1st level catagory pages.

Is the anchor text in all those links related to the keywords for which that index page needs to be found?
Yes

Same thing with links from outside places.
Yes our site name (most commonly the link text) includes the name of the product that we cover.

A banner ad might pull more referral traffic, but for me personally I want search engine traffic so I would instead take a text link with the appropriate keyword phrases in the anchor text. THAT will strongly impact on your positioning. And I suspect that's what you really want.
We don't buy banner ads on other sites so most, if not all of our links are text.

jdMorgan




msg:82582
 6:26 am on Nov 7, 2002 (gmt 0)

Robin,

Welcome to WebmasterWorld!

What are you doing wrong? Not much. Mostly focusing on PR too much. I did a search, and your site came up #2. That's very good in such a competitive segment.

Lose the domain name in your titles - they dilute the value of the words which follow. Use more-varied terms for your sentence subjects. A little less professional sounding, but still-accurate terminology which covers all possible terms your target audience might use when searching - They may not be pros. We're not supposed to do site reviews here on WebmasterWorld, so that's it for specifics - on to generalities:

The advantage of content is that it provides much more fodder for search engines to match. In that respect, view each word and phrase as a "target" and ask yourself if a consumer would call it that every time. If not, then neither should you. You have a ton of content to tweak, and so can do so without making it sound stilted.

I'm one of a group here that thinks PR is vastly overrated. I believe it does make a difference when all other Web page factors are equal, but otherwise anything above PR4 is good.

PR is assigned in a logarithmic manner based on number and quality incoming links - there are millions of low-PR pages and very, very few PR10 pages. Don't focus on PR alone - Madness lies in wait... :o

Have a look around here in the marketing and copy-writing sections for much more (and likely more useful) info.

Jim

jdMorgan




msg:82583
 6:34 am on Nov 7, 2002 (gmt 0)

Robin,

Just saw BeachBoy's post. Note this well:

a text link with the appropriate keyword phrases in the anchor text

Your domain name (site name) is absolutely the least-important text on your site, in your links, and in incoming link anchor text. Why? Because if someone already knows your site name, they don't need to search.

Ask for links in the form of "More good infomation on <product you cover> from yourdomain.com" where the link text is <product you cover>, not "yourdomain.com".

When you hear random groups of people on the street mentioning your domain name, then focus on "branding" it. Until then, a product-oriented focus is best.

I'll shut up now.

Jim

RobinL




msg:82584
 6:37 am on Nov 7, 2002 (gmt 0)

We do, you have to realize that our domain is (product type)info.com , however most of our links are just product type. As for that product type search, mentioned above, 11 out of 12 months of the year were number 1 for that keyword, just with this update we dropped to number 2. And the only thing that number 1 has on us is higher PR and more incoming links.

jdMorgan




msg:82585
 6:55 am on Nov 7, 2002 (gmt 0)

OK, so:

Get more incoming links or higher-PR incoming links.
Get generic (so they don't quickly become obsolete) product descriptions in incoming-link anchor text. On-site link anchor text is good, but incoming link anchor text is better.

You have one - or possibly a few - domain names. The words in the domain name are run together, and search engines can match only those specific words. I can think of at least a dozen other synonyms, so don't focus on your domain name, focus on incoming link anchor text including all of those synonyms.

Nice content, BTW.

You also might want to read around here about pop-ups (use the site search feature). Just to be forthright, I depise them, and don't stay long on sites which annoy me. But more importantly, the next-generation browsers feature pop-up killers, and 3rd-party soultions are also getting popular. Now is the time to re-examine that business model and plan for the effects of pop-up killers.

Good luck!
Jim

Jane_Doe




msg:82586
 8:29 am on Nov 7, 2002 (gmt 0)

Number of incoming links is only one factor to be considered in the page rank of a page. Other factors to be considered include the PR of the page of each of the incoming links; are the linking pages indexed pages; how many other links are on the linking pages; what pages in your site receive the incoming links (i.e. are they pages with outbound links that transfer PR to external pages or pages that just link to other pages in your site and keep the passed PR within your own pages?).



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