My industry is extremely competitive and there has recently been a surge of duplicated, mirrored sites popping up at the top of the serps. It really makes me mad to see that these new SPAM SPAM SPAM sites havent been affected by the new update while my pages have been bumbped down 6- 9 pages.
I have spent the last 3 years buliding up a quality site with masses of good content and a fair link exchange program, which does not ever wander far from my main theme.
The most effective spam technique that I have noticed a few competitors using is link exchange. What they are doing is setting up multiple link pages on their sites(different titles and descriptions) and then swopping 20 -30 links at a time with other sites, getting these sites to include keyword rich text links pointing to 20-30 of their different pages. Their reciprocal links pages are all IDENTICAL(they dont even point to different parts of the reciprocal linkers site but rather to the same page 30 TIMES). Another thing - most of these links are completely OFF THEME. One site in particuar has been doing this for a long time now and they have succesfully managed to get their results to TOP POSITION for many of the most competive keywords. On top of that they have duplicate and mirrored sites that also hold top 10 positions and they are using the same techniques with these sites.
With this update - myself along with many other fair competitors have been bumped down significantly while this spam competitor has,nt even budged from the number 1 position - neither have the dupe sites been affected. Go figure?
I did however notice that with the previous months update their DUPLICATE links pages all got the "whiteout" toolbar penalty, but this had NO affect on their rankings at all.
If this continues then I will have no other choice but to employ similar tactics just to SURVIVE.
Worst of all is the newbies that are getting wind of this tactic.
How can I expose these spammers?