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Google / Earthlink syndication
google lands an isp

 11:41 pm on Jan 30, 2002 (gmt 0)

anyone noticed the google / earthlink.net syndication and the google adwords displaying on earthlink? i ran a quick site search before i posted but didnt see anything so apologies if this is old news.



 11:47 pm on Jan 30, 2002 (gmt 0)

If it's old news, it got by me. I searched google earlier today on
+google +earthlink but could only turn up some April 2001 press dealing with mobile tech. Your logs lighting up with earthlink, too?

 11:54 pm on Jan 30, 2002 (gmt 0)

not checked my logs yet, but will be keeping my eyes peeled for anything from earthlink


 12:07 am on Jan 31, 2002 (gmt 0)

Hold the front page!

I see the odd ad word dropping in top right, seems a little slow to appear but at the top of the SERPS upto five sponsored ads in the Overture [looking like regular results] style. These ads are fed from Google, anyone got the scoop, is this Googleture?


 12:18 am on Jan 31, 2002 (gmt 0)

don't think it's Overture - results don't match up at all in my stuff. Looks like it's all adwords stuff. Put up a couple browsers and run a search on google and compare the adwords ads to the sponsored listings at earthlink.


 12:20 am on Jan 31, 2002 (gmt 0)

It's mentioned on Google's adwords faq:



 12:24 am on Jan 31, 2002 (gmt 0)

They are Google ads for sure but not ad words [they go on the right in a cute little box that says "I'm an ad"], I'm seeing ads at the top of the SERP's in the AV/Goto style


 12:49 am on Jan 31, 2002 (gmt 0)

i've been comparing google adwords with the sponsored ads on earthlink - the sponsored ads on earthlink ARE ordinary google adwords ads without the box. run the same search a few times on each and compare the text on earthlink sponsored results with the google adwords results. remember that some adwords advertisers have multiple ads running.

standard google adwords style ads also appear on the right when there are sufficient adverts for that search term.

the ads being displayed are those which are set to display for the US - i've just changed one of my adwords campaigns from english only to US as well and it now displays in the sponsored section.


 6:08 am on Jan 31, 2002 (gmt 0)

Like I always say, you folks notice things quickly. :) People on the Fast forum have also picked up that web.de and sympatico.ca are showing Google results too.


 10:26 pm on Jan 31, 2002 (gmt 0)

Excuse my ignorance: what's the "Fast Forum"?


 10:31 pm on Jan 31, 2002 (gmt 0)

It's the FAST/Alltheweb/Lycos Forum [webmasterworld.com] here at WebmasterWorld :)


 10:32 pm on Jan 31, 2002 (gmt 0)

:) The wmw forum devoted to discussing the FAST search engine.


 10:55 pm on Jan 31, 2002 (gmt 0)

It is interesting to think about the business arrangement google is making with these portals. It is most likely a revenue sharing model where they split the ppc with the portals. I wonder if it will muscle in on overture/inktomi.

The earthlink sponsored listings look a lot more like regular search results than they do on google.com.

My fear:
Google will subtly morph to ppc dominating and obscuring the top results.


 11:20 pm on Jan 31, 2002 (gmt 0)

>revenue sharing model where they split the ppc with the portals

With respect LM, I think you have read this wrong. Google's USP is integrity which they maintain through the ad words "pay per impression" model. There is no way in the world that they could ever go PPC, it would destroy all that they stand for, the best they could hope for is a quick death [as opposed to a long lingering excite.com type death].

Then again maybe the "clue" is in short supply at the plex


 11:51 pm on Jan 31, 2002 (gmt 0)

Rumbas, thanks for letting me know that "Fast Forum" refers to the search engine FAST. :)

I don't understand why this is going to work. The text-only keywords work on Google because the simple interface makes them stand out. On these other sites, that won't be the case.

As this article says, text-based ads aren't a good idea. [contenu.nu...]
Textads: An idea that is valiant, laudable, righteous and pointless


 5:08 am on Feb 1, 2002 (gmt 0)

Text-based ads work pretty well for us. Your mileage may vary :)


 6:30 am on Feb 1, 2002 (gmt 0)

Google Adwords will be at Barconference, where they're planning to explain more about this and how it works, etc. Great opportunity to ask them questions and learn how to maximize revenue from this type of advertising.


 8:07 am on Feb 1, 2002 (gmt 0)

text only ads work pretty well for me as well. all my search engine listings are effectively text only ads ... and it's well known that those sites at the top of listings always do well, whether placement is paid for or free.


 10:12 am on Feb 1, 2002 (gmt 0)

Hi GG,

As you are obviously following this topic, perhaps you could clear up this query re Adwords syndication.

Language and country targeting is a huge plus point in Adwords. Does it also operate for the ads that are served by your syndication partners ?.



 7:48 am on Feb 3, 2002 (gmt 0)

Anybody have any feelings on this?

Sorry kscrow we are not the place for reporting spam, take it up with Google. Url snipped



 3:21 am on Feb 6, 2002 (gmt 0)

You all knew about it a while ago, but here's the rundown on CNET:


 4:58 pm on Feb 8, 2002 (gmt 0)

Zdnet have picked it up now.

Earthlink and Google now have a formal relationship, putting Google in competition with Overture Services [news.zdnet.co.uk]

"We're a leader in paid search, and Google's a great leader in algorithmic search. That distinction will continue...said Tim Cadogan, Overture's vice president of search.

Tim [big]wake up[/big] and smell the coffee.


 6:17 pm on Feb 8, 2002 (gmt 0)

>You all knew about it a while ago

Right, it was on Jan. 31, when NFFC cried out: Hold the frontpage! A week ahead of the mainstream media, not bad eh?

Doubtless one of the most important SE industry news this year, and only now the impact starts to show.


 8:18 pm on Feb 8, 2002 (gmt 0)

> A week ahead of the mainstream media, not bad eh?

And where do you think they get their stories from? ;-) Maybe I should change our site tagline to "The best news dogs on the net".

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