|Google and Ask Jeeves Sign a $100 million 3yr Deal|
Google Ads Coming To Jeeves
Some some big news from Jeeves and Google today.
|From the news release, "Ask Jeeves Web Properties, a division of Ask Jeeves, Inc. today announced it selected the Google Sponsored Links Program, a paid listings advertising service for use on Ask Jeeves' search sites. Under the agreement, Ask Jeeves and Google will share the more than $100 million in estimated revenue to be generated from Google's advertisers on Ask Jeeves' search sites over three years. Google's sponsored links service will complement Ask Jeeves' own suite of advertising products, including its proprietary paid listings product, branded ad units and paid inclusion products. Beginning in September 2002, Google's sponsored links will replace the third-party paid listings currently featured on Ask Jeeves search sites. |
Full-Text News Announcement at:
wow, that's great
waaait.. so they are going to drop overture listings and go for premium listings from overture? what about Adwords? are they going on it too?
If they drop overture and don't add adwords, then i'm screwed on askjeeves cuz I can't afford the 10,000 per 3 month deals with the premium listings.
"Google's sponsored links will replace
the third-party paid listings currently featured on Ask Jeeves search sites."
What Ask Jeeves calls a "Sponsored Listing" and what Google calls a "Sponsored Listing" are two different things. Since this statement is coming from Ask Jeeves, i bet they are talking about the top 3 Google Adwords Select results. I may be wrong, but this is how i read it. So for example, the first 2 Sponsored Listings in Teoma would come from the first two listings in Google adwords. Guess we will just have to wait and see.
$100 million. Wowsers. And here's me trying to find all of my pennies for a new Google ad.
Wow I can truely seeing Google to become the main headhunter of offering paid advertisement. This is some serious money too. I think there needs to be another person to offer paid results to search engines.........
EliteWeb runs to the drawing board to make a SE.
|Ask Jeeves (Ask.com(R)), the second largest pure search engine according |
What is the definition of "a pure search engine"?
I do not know about you folks, but ASK does not figure as second, or for that matter as sixth, in my pure referal stats.
If ASK/Google quantify the deal to be worth 33 mill. dollars per year, this is the first mentioning I have seen published on what Google's Adword Select progam is worth.
If Google's presence on the international "pure" search market is at least 20 time that of ASK (IMO), that gives some interesting predictions to Google's own revenue stream...
Incidently, nice and very human how Googleguy seems to post [webmasterworld.com] just previous to important issues..:)
spells it out:
Ask Jeeves Partners with Google, Drops Overture [reuters.com]
but, Jeeves is still sickly:
Ask Jeeves Reports Loss, Higher Revenues [reuters.com]
I see the most significance of this change being for Overture.
The FTC moves already negatively affect Overture as most of their partners are fairly shy in acknowledging their overture content as paid.
Now this AJ change, prompted "purely by financial reasons", suggests that for the first time really, Google's PPC is competing significantly with Overture for increasing revenue for portals and other SE's.
Overture have their backs to the wall for the first time since their golden years following their partnership with AV etc.
The other second tier PPC sources should also be worried. None of them have really been able to compete with OV. Now they have Google to compete with as well.
>I see the most significance of this change being for Overture.
I do too, but in a slightly different way... in our real estate firm, we sometimes "buy a sign," i.e., take a listing on less than desirable terms because A) the property has high visibility and B) doing so blocks a competitor.
Google just bought a sign.
|Jeeves Chief Executive Skip Battle said its decision to drop Overture and sign on with Google was purely financial, with Google offering better terms |
vitaplease, I knew the second part of the year would be exciting, but who knew it would turn exciting so soon? :)
> who knew it would turn exciting so soon?
Uuuummm, you did. Now, about that Yahoo extension....
Overture stock dropped 12% today.
The good news here is for Overture customers. Hopefully, cpc prices will start to come back down to earth over there. I imagine, adwords will equally go through the roof in the coming months just like Overture did starting last fall.
>Uuuummm, you did. Now, about that Yahoo extension....
We want to know first :)
I'm a bit lost. In whole of 2001 the Ask Jeeves Web Properties took in $32,154,000, where on earth is the more than $100 million in estimated revenue over the next three years going to come from?
>whole of 2001
Having read a few other articles on this, it appears that they are banking on a sizeable updraft in revenues by switching to Google. Note that Google may have cut it's share of the take substantially to get the deal (and oust Overture). Another thing to note is that this is a press release and, as such, the projections are likely to be, ummmm, overstated.
Though, i can see why google has done this, its their adword prices that need to go down, i am currently paying approx $1.50 per click. which is steep, compared to their old $0.15 top listings previous to the new version.
|Uuuummm, you did. Now, about that Yahoo extension.... |