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Mapping local Google usage
Figures for Google France

 11:27 am on Jul 10, 2002 (gmt 0)

In French: [estat.com...]

Estat and @Position used their data (30 million pageviews) from April this year.

Summary:(please correct the wrong interpretations)

- 48% of the pages found using search engines were through Google or its partners (Yahoogle 13,6%, Free 2% Nomade 1%, Netscape 0.2% of Google's traffic)
- 82% use the normal Google interface
- 1,08% (only use advanced features)
- 3% use image search
- 0.7% use the directory
- 3% use the Google toolbar

Of searches done within Google:

- 51% use three word plus search queries (this is 37% for other search engines)
- 33% use two words (this occurs more often on the toolbar - too narrow?)
- 16% use one word

Number of Results pages consulted:

- 1 page 76%
- 2 pages 11%
- 3 pages or more 13%

and the more words in the search query the more often only the first page of results is consulted.

- 36% use Google.fr (rising from 16% in november)
whereas 14 % use Google.com
- 22% only want French language sites as results
- 11% only want French sites.

The localised usage data of Google gives some answers to these threads:


Maybe not extremely unexpected data, but I had never seen any of the above published for Google for any country.

- Never thought Google to have such a dominance in France already.
- I would not have thought the image search to be so high (3%)
- It will be interesting to see toolbar usage (3%) develop if they update these results
- Multiword queries are used more often than I thought
- As always you have to be on page one, with content in a local language.

Has anyone seen other data like this (toolbar user percentage etc)?



 12:59 am on Jul 11, 2002 (gmt 0)

Thanks for the translation Vita. I was just talking with some Euro folks about the conference, and we all mentioned how much of a gain the euro Google tlds have been making the last 3-4 months. France, is actually one of the slackers for me.


 3:24 am on Jul 11, 2002 (gmt 0)
Some figures from my logs for referrals from www.google.fr (need to be multiplied by about 2.4 for actual percentages, since these include internal referrals):

200103: 0.06%: http://www.google.fr/
200104: 0.07%: http://www.google.fr/
200105: 0.09%: http://www.google.fr/
200106: 0.12%: http://www.google.fr/
200107: 0.16%: http://www.google.fr/
200109: 0.08%: http://www.google.fr/
200110: 0.11%: http://www.google.fr/
200111: 0.10%: http://www.google.fr/
200112: 0.13%: http://www.google.fr/
200201: 0.26%: http://www.google.fr/
200202: 0.26%: http://www.google.fr/
200203: 0.25%: http://www.google.fr/
200204: 0.28%: http://www.google.fr/
200205: 0.28%: http://www.google.fr/
200206: 0.37%: http://www.google.fr/
200207: 0.43%: http://www.google.fr/


 11:32 am on Jul 11, 2002 (gmt 0)

Nice find vitaplease, these figures are great. The 'number of words' and 'number of pages' make interestig reading. Usage patterns have changed a lot over the past few years.

danny, I take it that your figures aren't for a French language site?


 11:58 am on Jul 11, 2002 (gmt 0)

ciml, my site is all in English (though there are 14 reviews in my "France" subject category). I'd expect the absolute numbers to be much larger for a French site, though the overall pattern - the rapid rise over the last year - would presumably be the same.

Overall, the current referral ranking of regional Googles on my site is .ca, .de, .uk, .fr, .it. .jp, .be, .nl, .kr, .nz, .br, .pl, .ch. It will be interesting to see what happens if Google manages to get the google.com.au domain...


 11:52 am on Jul 31, 2002 (gmt 0)

Got a nice email back from the technical director of estat.com with some additional statistical information (already translated in English) plus the go-ahead to quote here as long as we mention it came from them and their partner aposition:

The extra information in French:

the additional data:

We have some other results based on the same data :

Use of specific or advanced functions :

use of cache: 0,6%
use of toolbar: 2,9%
translation: 0,5%
images search: 3,0%
'link' query: 0,01%
'related' query: 0,11%
search within a website: 0,42%
spelling: 2,02%
advanced search: 1,08%

After crawling 120 000 web pages where the referer was
Google, we obtained these figures :

average page size: 18948 octets
number of images per page: 15
percentage of pages containing images: 94%
average number of links per page: 24

% of pages having a non empty title: 97%
% of pages having meta-keywords: 58%
% of pages having meta-description: 56%
% of pages having a charset: 68%
% of pages having h1 html tag: 11%
% of pages defining a frameset: 0,29%
% of pages having noframe html tag: 0,02%

% of pages being accessed with parameters in URL (dynamic pages): 15%
Average number of parameters for these pages: 1,3

The numbers speak for themeselves and there is a lot more data around on that site. Compliments to them as I have never seen such nice break-downs anywhere else..

I guess there are plenty sites around that could do with some SEO..
I find average number of links per page also interesting.
It would seem that the only people doing link-queries (0.01%)would be us? ;)


 12:34 pm on Jul 31, 2002 (gmt 0)

Fascinating figures vitaplease, thanks for hunting that information down and sharing it with us!

% of pages having h1 html tag: 11%

That's really depressing. Something I keep repeating to people is that every page should have a heading on it that helps identify it, and that that heading should be in H1 tags so search engines and other automated software (readers for the blind?) will do the right thing.


 12:47 pm on Jul 31, 2002 (gmt 0)

I agree Danny, that five times as many pages have META keywords than H1 is a sad indictment. Still, it shows that SEO is not dead.

Only 7% of the framesets found have noframes tags; I guess most of those are "this page does not support frames" anyway.

24 links per page. I suppose that's because so many pages have more extraneous navbar type links than they have relevant links.

Thank you vitaplease, this is great.


 1:03 pm on Jul 31, 2002 (gmt 0)

All very interesting material. Confirms my perception on how important a first page listing is. We really only count first pages as a success, only looking at second pages to see how fast our pages are honing on on page 1.

But most fascinating of all, was the greater proportion of 3 word phrases for Google. It may explain why we get a far broader range of keywords as referrers from Google, and that people are using Google as the first choice for specialised or niche searches. All great news for our niche and specialist sites.


 4:11 pm on Sep 7, 2002 (gmt 0)

Minor update from [news.aposition.com...]

As of july Google seems to have 53,4 % of search engine market share and thats not counting the Yahoogle's.

Most predominant development is the rise of the local Google (Google.fr) which now takes 73% of all Google searches..

Also some percentages on where traffic comes from:

22,4 % from search engines
27,8 % from direct access
49,8 % through links (this has dropped slightly over the last 6 months)


 12:18 pm on Sep 9, 2002 (gmt 0)

Am I misinterpreting this vitaplease? In April 48% was Google including partners, now 53.4% not including yahoogle?

The increase in Google.fr usage from 16% to 36% November to April, and from 36% to 73% April to July is very interesting. I wonder what proportions click "Web", "Pages francophones" and "Pages : France".


 12:28 pm on Sep 9, 2002 (gmt 0)

In April 48% was Google including partners, now 53.4% not including yahoogle?

I cannot get through to their site at the moment. But from what I remember, the Yahoo results were listed seperately (I am unclear if the Yahoo results include Yahoogle) It could be in the total 53.8%

I wonder what proportions click "Web", "Pages francophones" and "Pages : France".

In April it was: (see the first message in this thread)
- 22% only want French language sites as results
- 11% only want French sites.

I share your curiosity on these percentages, I hope the latter has not risen significantly in the last months.


 12:37 pm on Sep 9, 2002 (gmt 0)

It's rare to get figures for the share of restricted vs unrestricted searches performed at local Google sites.
Very valuable information, Vitaplease. Thanks.

What we should however keep in mind are two factors:

- many people may search unrestricted, using the same (nearly) index as plain Google.com does. If however the use phases from their language, the results will serps will reflect that...

- even if they use phrases not specific to their language, like Hotel, Golf, product names, artists names etc, what are the chances they are more likely to click through to a page in their language?

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