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I am buying a popular Website
For google, leave it on existing server and IP?

 3:58 pm on Dec 30, 2004 (gmt 0)

I currently own various city guides which receives quite a bit of traffic. I am getting ready to purchase a related website that also gets a ton of traffic (PR7).

Should I leave the purchased website with it's existing Hosting company (and server and IP)?

It would be easier if I put the purchased website on my existing server and hosting company but I am afraid Google looks at the IP. I plan on linking the purchased website (PR7) to my existing city guides (they are related). I want google to count the full PR7 link. Will similar IP address water down the link?




 12:49 am on Dec 31, 2004 (gmt 0)

If the current hosting for your new acquistion is reliable and offer's at least 99.9% uptime (possible 47 minutes downtime monthly)...leave it alone...if Google has a good view of this site where it sits...then I would leave it..

So you have to pay a separate nominal hosting fee...a different IP number from a valued PR7 relevant site .. pointing in to you IP's is definitely a good thing...but be careful and conservative with how you link in...and don't link back out...


 3:17 am on Dec 31, 2004 (gmt 0)

that's a good question. Will Google "start fresh" (as far as backlinks & PR are concerend) when the owner, IP and server are changed? Does anyone know for sure?


 4:11 am on Dec 31, 2004 (gmt 0)

I have changed servers in the past and have never seen any impact on traffic from Google after the change.

Just recently I moved a site from one server to another and did not notice any change in PR, backlinks, SERPS, or anything else after the change.


 4:15 am on Dec 31, 2004 (gmt 0)

Changing servers does nothing. I move sites all the time, between servers and even between hosting companies, Google just follows wherever it moves.


 10:28 am on Dec 31, 2004 (gmt 0)

Will similar IP address water down the link?

If you read the hilltop paper then its a possibility, why take the risk.


 12:00 pm on Dec 31, 2004 (gmt 0)

Will similar IP address water down the link?

Possibly, but I have found that moving to a more "geographically relevant" IP address/ server has some startling results and not just in google.


 1:39 pm on Dec 31, 2004 (gmt 0)

Great feedback thanks.

But I have also switch servers in the past without ill affect. The concern is that I will be moving a highly rated site (PR7) that has been around for 8 years And I will be moving it to the same Host (IP Block) as my existing websites (PR6), that it will be linking to.

The concern is linking to my existing site and what Google will think about close neighbors linking to each other. I still have in the back of my mind the concern of moving an 8 year old PR7 website too.


 1:41 pm on Dec 31, 2004 (gmt 0)

It would not be more geographically relavent by moving the purchased website. It is a national type site with pages broken down by states.


 5:58 pm on Dec 31, 2004 (gmt 0)

Since the question was focused on the affect of moving an established site from one IP range to your IP range ... and the affects this may have regarding how Google sees the relationship...I would leave it right where it is...and link very carefully and conservatively....and do not crosslink if at all possible...unless you intent is to send some of your customers to your new site...

I believe you will always be better off, in the long run, having diverse IP ranges pointing into your site(s)..especially if they are stable and well established in Google's memory banks...

The other piece you are undoubtedly considering is the actual traffic that will occur from the links themselves...if you now own a site that has been up and running for 8 years and is very familiar with the target demographics and well established in the SERPs than you should see a solid traffic flow that is hightly relevant to your site(s)...


 10:26 pm on Dec 31, 2004 (gmt 0)

<< And I will be moving it to the same Host (IP Block) as my existing websites (PR6), that it will be linking to. >>

that's not very smart, to put it politely. Are you trying to save, what, a few dollars a month? If I were buying a PR site, I'd create a unique whois identity for it, all information different from anything I have up currently, I'd put it on a high end, 99.9% uptime hoster, also completely different IP range as any site I do. Then I'd start working on making the few dollars a month that hoster will cost me from the site, which is I assume why you bought it in the first place.


 6:53 pm on Jan 1, 2005 (gmt 0)

Leave it where it is, change as little as possible and dont be too trigger happy with your linking.

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