Msg#: 27285 posted 3:42 pm on Dec 30, 2004 (gmt 0)
Am I correct in assuming that a key word phrase in the anchor text of an inbound link is of no SE value unless the destination page is correspondingly optimized for that phrase, or at least contains that phrase?
In other words, does the anchor text have to appear on both the sending and receiving page, or (this is my real question...) can a phrase that only appears in the anchor text benefit the destination page?
Msg#: 27285 posted 7:37 pm on Dec 30, 2004 (gmt 0)
There are many cases where a page is #1 without the text appearing on the page. Anchor text alone can do this, in sufficient quantity. Look up info on 'google bombing' for some famous examples.
Search google for leave and Disney comes up first. This is rumored to be due to many porn sites giving you the choice of enter or leave and if you don't enter, they send you to Disney. Disney wouldn't see any reason to optimize the page for "leave" but they sure place well for it.
Msg#: 27285 posted 9:32 am on Dec 31, 2004 (gmt 0)
Deepcreek, one of my tiny sites is a URL forwarder to a free ISP. Nowhere in the URL forwarding are there *any* keywords. It still does very well for these keywords in its (albeit minority) area, based on anchor text (links) alone. DerekH