Msg#: 27016 posted 11:21 pm on Dec 9, 2004 (gmt 0)
Do you have an even spread of backlinks or are you heavily optimised for KW 1 2 3 4 . I found the same order of keywords in backlinks usually meant i was artifially high for that combination but not to be seen for the rest.
Are all the KWs competive´? Would you be better to focus on the two most competitive in backlinks with an even spread and use on the page for the lesser?
Msg#: 27016 posted 2:34 am on Dec 10, 2004 (gmt 0)
Site is not really optimized for any terms other than just natural presentation of information.
Keyword1 and Keyword2 are location (2 word city) Keyword2 and Keyword4 define service
For example: Gotham City Widget Sales Widget Sales Gotham City
Any backlinks that contain all 4 keywords are in the form "more Gotham City .... Widget Sales", so maybe the order could be important but for a search on Gotham City Widget Sales to rank #4 and a search on Widget Sales Gotham City is not found, that seems to be extreme.
Msg#: 27016 posted 10:50 am on Dec 10, 2004 (gmt 0)
Although I can't explain the complete absence of your pages from the alternative search I can shed light on the reason that results could be very different.
Obviously, the words used in a search phrase have to be given relative weights so that relevant results are returned. The closer to the front of the query, the higher the importance of the word for the search.
If the search has location first and service second then and your site ranks better for the location than service then you will appear higher than the alternative search.
You can check this by doing a search such as service location location. This gives the location more importance so will change the results, don't expect the results to be the same though.
With careful experimentation with this technique you can find out the relative relevance that each keyword/keywords combo is for your site.
I have seen this for sites of mine that are location and service based.