I have been hearing a lot of people saying that a position, above the fold on page 2 of google search results are better than being below the fold on page 1.
Ie. Position #11 or #12 should give better results than say #7 to #10.
Im wondering if any study has been done on this, as when I search, I browse top down #1 to #10 and then switch to the second page, which if a lot of people broswe like me, this would dispel this belief.
I have a tracker installed, which gives me exctly the Googlepage, from which my customers where coming. 9 out of 10 clicks come from pages which are on page one rather than on page two. (Means more hits from positions 7,8,9,10 than from positions 11 or 12) Just my personal experience :-)
In the Google I use, you have to scroll to the bottom of the first page to be able to click the link to page 2. Were this not the case - as Google must be aware - it could make sense to be at #11 rather than #10.