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search engine traffic dstribution
who referrs - and how much?

 9:04 am on Oct 18, 2004 (gmt 0)

has anyone seen an updated stats regarding the marketshare of Yahoo, Google, MSN and others?
I'm trying to figure out is I'm on the normal range, in terms of these major 3, yet I can't find latest stats.
Maybe we should all start throw our %?

For me, I get:
35% Yahoo,
30% Google,
30% msn,
and the rest brings the rest (about 5%).

Can anyone else throw his stats?



 1:47 pm on Oct 18, 2004 (gmt 0)

94% Google
3.5% Yahoo!
0.3% MSN
0.3% AOL
0.2% Netscape Netcenter
0.1% AltaVista
0.1% Dogpile
0.1% AllTheWeb
0.1% AskJeeves

of a total of 10,000 referals by search engines per week.


 1:50 pm on Oct 18, 2004 (gmt 0)

Last month average...

35% Yahoo,
35% msn,
30% Google,

Pretty well distributed I think.


 4:12 pm on Oct 18, 2004 (gmt 0)

This month so far:

UK Targeted Site from 8,112 unique visitors

58.17% Google
7.85 % MSN
7.45% Yahoo
6.22% AOL

Grade B+

US Targeted Site from 12,048 unique visitors

37.31% MSN
31.03% Yahoo
18.48% Google (mostly Google Local Search)
1.27% AOL

Grade D-

US site been suffering with Google since March/April 04. We were getting around 50,000 unique visitors a month from just Google.


 5:33 pm on Oct 18, 2004 (gmt 0)

One interesting question in this respect is: do those percentages remain constant through time? For me yes, they stay the same, week after week. What about you?


 6:31 pm on Oct 18, 2004 (gmt 0)

Our UK traffic is pretty constant, AOL seems to have gone up a little recently and although they display Google results, I would guess that they are doing well as an ISP in the UK, must be their broadband offer.

Our US site is also pretty constant since loosing our ratings from Google in April. At least in the US we can get a significant amount of traffic from MSN and Yahoo.


 10:08 am on Oct 20, 2004 (gmt 0)

1)% of traffic drawn from Yahoo, Google and Msn can only be judged truly when you have a site which is ranking same on all the search engines. Even a lag of one rank can cost significant traffic.
2)Another important factor is the nature of Area/Industry a particular site relates to. The popularity of search engines may differ depending upon the region/ area/ industry.Google is most popular engine in USA but has a limited presence in Japan where Yahoo reigns.

So that a quite relational topic to discuss.


 8:26 am on Oct 21, 2004 (gmt 0)

1)% of traffic drawn from Yahoo, Google and Msn can only be judged truly when you have a site which is ranking same on all the search engines. Even a lag of one rank can cost significant traffic.

I don't understand this. Can you please explain it? I get my statistics from my web server logs, through the "HTTP referer" field. Why must my site rank "same on all the search engines" for this information to be "judged truly"?


 9:07 am on Oct 21, 2004 (gmt 0)


And the only reason Yahoo and msn get a mention at all is because of paid listings via Overture - despite all efforts cannot do well in either through natural listings - though we think this is in part because we're a travel site and so handicapped due to the "Yahoo lets peddle four year old info Travel channel" thingy - hey call me bitter ;-)

The above on around 10,000 referers for Oct so far.


 1:06 pm on Oct 21, 2004 (gmt 0)

For my site last month:

Google: 75%
Yahoo: 12%
MSN: 8%
AOL: 2%

These numbers are very stable month to month.

Strange thing is that I do as well in the Yahoo SERPs as in the Google ones; I am assuming that most of my audiance just prefers Google.


 5:34 am on Oct 22, 2004 (gmt 0)

58% Google
31% Inbound links from other sites
4% Yahoo
4% AOL
1% MSN
2% Assorted other engines


 5:48 am on Oct 22, 2004 (gmt 0)

For my non-commercial "hobby" site:

75% Google
12% Yahoo
10% MSN
3% AOL

The percentages are based on just these four sources, and don't include other search engines and direct referral links. They've been fairly stable since about last March.


 12:13 pm on Oct 22, 2004 (gmt 0)

My non-commercial site:

Yahoo 56.4 %
Google 37.3%
AltaVista 1.8 %
AOL 1.6 %

I used to get 90% of referrals from Google, until they unexplicably dropped all my dynamic pages (with most of my searched-for content) from their index in August. Now Google referrals come through to pages on my site that link to the real content pages, with of course lower positions in the rankings.
Yahoo took a long time to figure out my site, but has been a very consistent player ever since.
MSNbot visits my site frequently, so I figure once they get their product out I will get referrals. But how do you get listed in the current MSN search? I got ONE referral last month through MSN...

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