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Any estimates of traffic relative to ranking position?

 8:40 am on Apr 7, 2002 (gmt 0)

brotherhood_of_LAN is asking in the April update thread:

jumped 46 places for a main keyword, from 55 to number 9. I checked the popularity of this on my newly found overture tool and it gets 150 000 searches with them a month

2 questions
1) What % of people on average click on the 9th SERP result?
2) How many more searches are done on google in relation to overture ?



 8:49 am on Apr 7, 2002 (gmt 0)

Taking it a little further, how much of a jump in traffic is there from the second page (or further down) to the first page? And how much of a difference is there between position 9 or 7 and the first five - or even between #1 and #2?

Some say if you're in the first 10 or 20 of results don't make changes, but is there enough of an increase to take a risk and try for higher?

Related to his second question, how closely does Google traffic with a good ranking relate to an estimate using the Overture figures?


 10:00 am on Apr 7, 2002 (gmt 0)

I think (for what it is worth!) that once your on the first page, description and title is crucial. I run a site with the title ' holiday cottages scotland' and another 'A holiday cottage in Scotland' Both are in the top 5 for various keywords. The 'holiday cottages' (plural, offering a selection of cottages) gets 600+ visitors per day during the season, while the single cottage site gets about 40+. Often the smaller site is above the bigger one!
Reason? People scan the first page titles and choose the site with the most to offer.
So, I would say that once your on the first page traffic depends upon title and description and probably only 10% on position.

brotherhood of LAN

 10:59 am on Apr 7, 2002 (gmt 0)

MHes - welcome to webmasterworld

Nah I think its more than a coincidenence, I have heard something like arond 60% of people click on the first SERP...

Im sure there are some trends to be ironed out here


 11:21 am on Apr 7, 2002 (gmt 0)

I have a suspicion that rankings don't always work the way one might think - that ranking #10 might be better than ranking #9, for example, and
that ranking #11 could be better than either. (Because the first and last items in a list get more attention than those in the middle.)

And it all depends on the search term and the time of day and day of the week - on weekends, ranking #22 on "sex" or "porn" might bring more traffic than ranking #2 on "book reviews" or "solutions to <school set text>", but it might be the other way around during the week.



 11:51 am on Apr 7, 2002 (gmt 0)

I think being ranked number 10 will bring in more traffic then a number 9 ranking as well. But anything in the top 10 is good.

brotherhood of LAN

 12:12 pm on Apr 7, 2002 (gmt 0)

Yeah I actually have proof of the theory in my referral logs......

but nonetheless when billions of searches go on i am sure there are rought percentages for each SERP position on 1 through 10, naturally on a search engine that returnes 10 queries a time :)

Im sure someone will know if there are rough percentages for each SERP, it would be good to know what cut of the pie your getting for each keyword


 12:31 pm on Apr 7, 2002 (gmt 0)

I think the top three positions are crucial ... at least in my industry. My site sat at number 4 and 5 for my most important keywords for a long time. Since December, when I finally grabbed number 1 and number 2 spots, my traffic increased over 48 percent. :)

I don't think just being on page one is good enough ... but I suppose it depends upon what you are selling and who the target market is. If your market is geared towards the "shopper" types who check out everything before buying ... then I guess first page is good enough.

People who buy my products tend to just stop looking once they've found what they were looking for.

brotherhood of LAN

 1:02 pm on Apr 7, 2002 (gmt 0)

Good points Liane

I just think there would be an "all things equal" percentage for each SERP position.

Maybe say, 50% of google #1's get clicked on sorta thing


 1:12 pm on Apr 7, 2002 (gmt 0)

Liane, I hope you're right, cause it looks like i'm about to do the same on my SERPs with the new update.

Has number of hits been reflected in increased sales?


 1:27 pm on Apr 7, 2002 (gmt 0)

The only statistic i know on this subject is here:


brotherhood of LAN

 1:43 pm on Apr 7, 2002 (gmt 0)

Cheers Martin that looks useful

If that is right, and the answer to my question two is google is 5 times bigger then im gonna get a heck of a lot more returns for one SERP result

Keyword in overture = 131000 searches / month
Hypothetical google figure = 650000 / month
Number 9 ranking = 0.5% of surfers will see me according to the above URL

hmmmm. If statistics prove true then april is gonnna be a good month.....


 7:06 pm on Apr 7, 2002 (gmt 0)

That seems a very low percentage - 23.5% of people clicking on a link on the first page?

Could this just be because 7Search is one of the worst search engines ever to disgrace the Internet? I think that you should just ignore 7Searches 'statistics'.

<Snipped URL ~Marcia>

(edited by: Marcia at 7:20 pm (utc) on April 7, 2002)


 8:12 pm on Apr 7, 2002 (gmt 0)

I don't know why people think that rankings in the top 30 and such are good - they are not. I guess it depends on the keywords.

In my experience - dropping from just #1 to #3 yields a 66% drop in traffic.

Look at the site that has the word themometer in it for the most popular adult term there is (three letters - ends with x - begins with se.)

It has a public counter on it.

In my view - anything on the second page or below is almost useless. I deal in a different market than many - one that is characterized by excitement - so things are different. However - I have and do run some regular sites as well.

In my opinion - that 7 search thing is probably close.


 8:28 pm on Apr 7, 2002 (gmt 0)

And as far as 10% clicking on the first listing - I wouldn't be suprised - Here are two sites that are probably among the top 100 keywords out there:

1st one is a two word phrase gives 52,000 impressions according to google.

# of visits per day according to wlizer 6100

2nd one is a one word phrase that gives 173,000 impressions per day according to google - only 4,000 visitors per day.

I ralize that google gives results for word x = word x + anything so if you type in dog. You get the results for dog collar, dog wlaks, she looks like a dog,...

In that case - I checked two - two word listings that are somewhat unique as most people only search for them - and checking my stats seems to bear this out.

listing one has 6,000 impressions a day (49% of visits to my page used this term) = 400 page views a day according to wusage.

listing two has 14,000 impressions per day and 600 page views per day according to wusage. 43% of visitors found my page using that two word term.

These are on two different servers using two different stats programs.

ROunded google's stats to nearest 1000 and mine to nearest 100.


 8:31 pm on Apr 7, 2002 (gmt 0)

IMO depends on the category of the search term.
Different terms different bahaviour.
Personally I try to have a multiple presence in every page so to play with the titles/description and to build a site awareness.
Imagine a position no5 and no9.


 6:07 pm on Apr 8, 2002 (gmt 0)

Traffic on the Internet follows a Zipf distribution, see description here:

Assuming that the Traffic sent from search engines follows the same distribution (and is directly related to position), And I believe it should be.

Then the total traffic sent to the #10 ranked site will be 1/10 the amount going to the #1 ranked site and about 1/3 of the total:

Total Traffic of first page of results =

x+ 1/2 x + 1/3 x + 1/4 x + ... + 1/10 x

= 2.9x

Therefore, first result gets about 1/3 of whole page. (People may click on multiple results)



 2:07 pm on Oct 4, 2002 (gmt 0)

this discussion is really interesting.

What I'd like to add from my experience is that it is really relevant if there is any competitor who has booked the sponsored-link for that specific keyword. One of my customers uses the sponsored-link.

Last month (before the google-update *gg*) we had a vey interesting situation to find out about the CTR on google-serps:

He booked the sponsored-link (a competitor booked a second sponsored-link under his SL) and on the real serp there was his site showing up at #1 for the keyword.

His Sponsored Link had a CTR of 11%, the Pos. #1 real Link had only 5,5%.

This is my humble conclusion:
- CTR on the 1-5 Position are a little bit lower many poeple wish
- the sponsored-link does highly influence the ctr on the real serp. i think that we are all to much in the field and not representative for the normal user: many users will click on the sponsored link without even realizing that it is an ad.
- a drop from #1 to #6 (outside the screen-visibility for most of the pc monitors without scrolling) drops the amount of referrers dramatically.

what I would like to ask: Do you have any secure numbers of PIs (search requests) google has a month?

- worldwide?
- in germany only?

that would be very useful.

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