The question when choosing when to link and what sites to link to shouldn't be "is it worth the loss of PageRank". The question should be "Is it helpful to my site visitors?" If so, it's a good idea. Linking is the backbone of the Internet; Google likes you to participate in that when appropriate.
Correct me if I'm wrong here but you don't lose PageRank by linking out you merely dilute the strength of the PR you pass on?
|I have heard that Google gives some reward for external links to sites that are related or quality sites (correct me if I am wrong). So is the boost you get from the external links worth losing some pagerank by linking to them? Thanks. |
You are not sacrificing PageRank - you are building your 'hub' score for the Hilltop algorithm. Basically, you become more relevant for a topic by linking to authorities within that topic (and, as I understand it, it helps to use that topic's keywords in the outbound anchor text).
|Correct me if I'm wrong here but you don't lose PageRank by linking out you merely dilute the strength of the PR you pass on? |
OK, maybe it doesn't lower your page rank of that page, but if you have a link back to your homepage, or other pages, there will be less pagerank going to them, so you will lose pagerank in that sense.
Does Google account for the anchor text when linking out, or to the actual site you are linking to. I don't see how it could be smart enough to determine how much of a quality site you are linking to, unless it uses the pagerank of the site you are linking to.
Yes, but there's a dampening factor on the PagRank that's passed back, and then the PageRank that is passed on is split amongst all the links on that page, so basically the PR you lose is trivial. Do what makes sense for your visitors, as Pleeker said.
Don't be afraid to link out (even one-way) if the links would make good sense to your visitors.
Whatever you -might- lose in Page Rank, you'll gain back in other ways.
Rarely do I ask for reciprocal links. (I think I have two or three out of hundreds of outgoing links from my sites.)
A few months ago I had deals for reciprocal linking with two sites. I linked to them and I waited but they never linked back to me. After a couple of weeks I removed the links to their sites.
However, after thinking hard, I put the links back on my site since those sites are useful for my visitors.
My site is very useful for those two sites' visitors but they have decided not to link to me. I guess they are trying to hoard PR or whatever. My estimate is that they get about a dozen or fewer visitors a day each while my site get hundred times more. I just don't care about getting links from them now.
Moral of the story is that link out without thinking of PR loss etc. Just be a little bit careful and don't link out from your home page or other high PR pages with few links unless the linked sites are really really outstanding.
OK - We have a small regional job site with PR5 and 80 back links. Are you saying we should consider providing one way external links to our competitors (monster , hotjobs, other regional job site with good ranking)
because these sites offer good subject content?
Florida there are plenty of other useful information sites like .gov sites that would give wonderful employment info. You just have to look.
Sorry if this off topic.
Good point, but will external linking to Gov employment sites (US, state, city, etc) benefit my site and help move up in the SERP's?
If you don't feel comfortable linking to direct competitors, don't do it. But if you thought the information would be useful for your visitors, don't be afraid of it, either.
For linking to competitors I'd consider it perfectly sensible to make a resource page that was user-friendly but not spider-friendly. On the other hand, for something like a page of links to regional information that jobseekers would find useful, I'd say just make the links and let the spiders feed however they will.
"Good point, but will external linking to Gov employment sites (US, state, city, etc) benefit my site and help move up in the SERP's?"
I don't know and I don't believe anyone has the definitive answer execept perhaps Google.
IITian is right. Let me put it this way, my repeat visitors far outweigh any referals from google and represent about 50% of all my traffic. They must come back for a reason. There's a real valid point to building your site for visitors. If my site bombs on google I'll still have my repeats ;)
Admittedly though you still you do need to get them in the first place.
|Moral of the story is that link out without thinking of PR loss etc. Just be a little bit careful and don't link out from your home page or other high PR pages with few links unless the linked sites are really really outstanding. |
Could you explain this more fully for me? I have about 10 outgoing links on a home page. 5 to competitors and 5 to .gov's. All these links I would deem as benificial to my users. Is this hurting me somehow?
I would suggest to people to experiment when you're not sure. Run some tests. It's worth the time.
In the end, as people have mentioned, the best long term strategy is to do what's best for your visitors. If you do this you'll have a much better chance at surviving radical algo changes, filters or whatever else G may do in the future.
G's goal is to provide quality search results. If your page is a quality page that people find useful it's in G's best interest to see you rank well. Don't forget this very important fact while you're thinking about bleeding PR and other things that are, in the the end, comparing tax returns (fruitless endeavours).