Voyteck, being way behind the competition involves a number of things that go into optimization altogether, not just the number of links with the anchor text. This is a basic outline checklist, just to spark ideas of areas that might need attention
Google Optimization Quick Checklist [webmasterworld.com]
What you'd use to see links with anchor text is
You'll see somewhat of a correlation between the results for that search and what turns up when doing a regular search, but that isn't the whole picture, particularly when it comes to commercial sites. It'll take links to pick up Page Rank to a decent amount, backlinks with the anchor text, though not exclusively the same phrase, and some links from pages that are clearly on topic, including some that are doing well in rankings for good measure.
Pay particular attention to internal navigation and anchor text within your site, and make sure there's enough content, even enough related pages, to substantiate that the site is relevant for the search - not only with rankings in mind, but for site visitors.