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Google provides me with 95% of SE traffic
I am extremely worried about this.. Seems like too much

 4:25 pm on Jun 4, 2004 (gmt 0)

Of the search engines that refer traffic to me, Google sends me 95% of it.

I don't really understand this. My positions are pretty good in Yahoo, MSN etc.. although none of them send anything in comparison to Google.

How can it be that it's such a high figure? I see others saying that they get 50% or 60%, sometimes less, sometimes a bit more, but is anyoine else getting as much as 95% of their search engine traffic from Google.

I don't do any spamming or anything that would be considered "unethical", so I guess I shouldn't have to worry about being penalized and thus loosing the traffic, but none the less I am extremely concerned about all of my eggs being in one basket.

The industry is consumer electronics, although it's a very niche segment of the industry.

What can I do to diversify this further? My rankings don't seem to be too bad in these other engines, which is leaving me mystified.



 3:35 am on Jun 19, 2004 (gmt 0)

I get about 98% of my visitors from Google and this has had me worried also about all eggs in one basket. My visitors have doubled in the last 6 months and my site recently rose to PR 5 about a month ago (evidenced by so many requests to trade links) and I stick to Google guidelines so I'm not worried about my Google rank.

However I am concerned that not more searches come from Yahoo, MSN, etc. I get about 1 out of every 100 searches from Yahool and less for the others.

I heard that Yahoo focuses more on percent of keywords and Google more on backlinks so guess I'm going to check my main pages and see if I can't tweak my keywords up a bit for Yahoo's delicate palate.


 2:50 pm on Jun 19, 2004 (gmt 0)

"I can't tweak my keywords up a bit for Yahoo's delicate palate. "

Yes, seems on page more of a factor for yahoo.


 6:29 am on Jun 20, 2004 (gmt 0)


We sell an IT service to businesses. We are 100% B2B. For our main keywords, we are similiarly ranked in Y and G for years. G generates 90% of search engine leads. My theory is that business people, especially techies in business, all use G.

So the answer to your question is that you probably offer something that appeals to the G demographic/user. Do you sell a B2B product/service?


 7:29 am on Jun 20, 2004 (gmt 0)


The product is a niche segment of consumer electronics - more for hobbyists or amateurs than for businesses - so it's safe to say it's more B2C than B2B, but these items are also sold to businesses.


 1:49 pm on Jun 20, 2004 (gmt 0)

The product is a niche segment of consumer electronics

I think that this may be why you are getting all the Google traffic. Someone already stated that techies use Google before Yahoo. The splash, adverts and irrelevant junk that you find on Yahoo's search page appeal to a different type of consumer. You can hardly see the search window amongst all the rest while in Google the search window is the main focus.

Google is preferred by more serious searchers and I don't need demographic stats to prove this to me. I suffer from the same problem as Chicoloco and I am also targeting a technical audience. Last year my site bombed in Google and I lost 80% of my traffic overnight.

I got it back after six months but I am still as vulnerable as before. I see no way round this other than the emergence of another a search engine that will also appeal to the techies.


 2:25 pm on Jun 20, 2004 (gmt 0)

Well at least it is possible to rank on Yahoo. Unlike Google right now:)

Yahoo has made it to easy. If your domain is "keyword1-keyword2-keyword3" or "keyword1keyword2keyword3" your #1 or #2.

Branded domains are at a significant disadvantage in that atmosphere.


 3:17 pm on Jun 20, 2004 (gmt 0)

In another good WebmasterWorld forum (forum 20, Ad Sales & Aff Programs), most people say that a long term business canít rely only in SEO techniques. This could be even truer for sites that, for any reason, depends heavily on only one search engine. Maybe is time for you to diversify your traffic sources. Starting to try Aff Marketing while you have SE traffic seems to be the next logical step.


 3:55 pm on Jun 20, 2004 (gmt 0)

A long term business is how long? I thought SEO was dead 3 years ago. And then 2 years ago... F' it. It will be around as long as search engines are. And, search engines will be around as long as people want information from the Internet.


 4:07 pm on Jun 20, 2004 (gmt 0)

>>>search engines will be around<<<

Maybe. But it is too risky to put all your eggs in one basket. If you depend on only one SE, another traffic source is a way of diversifying risk. Why donít do it?


 4:24 pm on Jun 20, 2004 (gmt 0)

This is not about putting all your eggs in one basket. I provide a good information resource site about a techie subject and about 70% of my traffic comes from Google. Yahoo doesn't deliver to me (I think) because the people who use it are not interested in what I provide so I am stuck with Google. I don't really have an option.


 4:52 pm on Jun 20, 2004 (gmt 0)

Well, everybody just seems to be re-itterating my point. My point is that I'd love to diversify, and I've already done quite a lot of focusing on that - yet still the percentages are this high from Google.

I don't think there are really any good ways to diversify until people themselves start to diversify and start using other engines or methods of finding sites.

I've got links from the "big boys" in the industry, and they bring traffic. I've got listed in the ODP, and them along with those that use their data bring traffic. I've started a forum as a means of getting and additional "stickyness", and that brings traffic. I've got a mailing list, and that brings traffic. Yet none of these things really have an affect on Google's domination.

I'd do an affiliate program, but the profits are so low that I really couldn't offer more than about 5-7% of the sale price, and the sales price on some items is as low as $15, so that would not really be encouraging enough. Once this is more feasible it will get done.


 5:06 pm on Jun 20, 2004 (gmt 0)

Just trying to offer an idea, more than one site could be another option for diversification. There are some threads about that.


 5:57 pm on Jun 20, 2004 (gmt 0)

Yeah - There are 2 main sites, and a forum, which is now hosted on a sub domain so it may be considered a 3rd site! The 2 main sites are not just mirrors or whatever and they have completely different products and info.


 6:20 pm on Jun 20, 2004 (gmt 0)

Well, it seems that you have done almost everything possible at the moment to minimize your risk. Maybe this thread hasnít been too useful for you, but it can be for other people who face similar problems.


 6:27 pm on Jun 20, 2004 (gmt 0)


Perhaps given your experience of Google capturing most of the searches for a nichie consumer electronics product and my experience of Google capturing most of the traffic of IT people in businesses, it isn't really a B2B or B2C issue, it's more of a techie issue. G brings in the techies, whatever the product or service.

I think your point was right on "I don't think there are really any good ways to diversify until people themselves start to diversify and start using other engines or methods of finding sites."

I agree in terms of SE diversification. It is probably all G, all the time, for the techie audience. But then there are offline marketing vehicles, direct mail, print ads, etc. that you might try to diversify your lead generation away from pure SE traffic. That's what we are trying now.


 6:50 pm on Jun 20, 2004 (gmt 0)


That's a very good point. Being a purely web based company, sometimes you forget about offline marketing! We've got about 500 addresses of clients, I supposed I could use those to do a snail-mail campaign. A lot more expensive perhaps, but it might carry my company well over into the physical world, which could potentially lead to higher profile clients....

Great thinking - this thread has indeed been useful, and I hope it help others. Thanks to everyone for the replies!

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