I was thinking of getting my domain hosted elsewhere instead of in my present locality due to high cost.
Just wondering, how will geo-targetting of Google and others affect me. As I am relying about 90% on local business, will it be a good idea to even shift the site to say US which is cheaper in hosting fee?
I was just about to bite the bullet and shift to a US host because I am quite confused whether geo-targeting is more towards the surfers or the site owners.
My understanding is that it is more towards the site owners because I get better results when surfers looks specifically for my locality than when it is a general search term. But on forums, it seems like the opinion is targeting relevance towards the surfers' location.
Right now I am still confused about this but I won't take the risk anymore.