Penalising certain keywords is not new thing, it has started in July, pull back in August/September and back again later.
In July, many people thought Google was broken. They shout, yell and blame Google in WebmasterWorld. Look like the campaign worked and Google pulled away the penalty (or 'filer' or 'algo' to make people some people happy).
Webmasters were happy again. But implementhing a new penalty (or filer or algo) by GooglePlex meant to build a better Google. REMEMBER THIS. The GooglePlex guys and girls are paid to make a better Google.
But no one cares on the objective of the new work out!. There MUST BE reasons why the Plex want to implement it the very first place - although it sucks when it came out that time.
- Too many information about Google SEO.
- Too many members join webmasterworld everyday
- Too many searches related to Google SEO return a message in WebmasterWorld Forum in SERPs. (more members)
- Too many SEO sites are born everyday, focusing on Google after all other engines fall.
- Too many ebooks, free or paid, can be found online.
Consequence: Even KIDS know how to do SEO for Google!
GET LINKS WITH KEYWORDS.
So what happened then, many people got their site in Top 10 of Google SERPs. They are happy. Me too. I am one of the KIDs who learned SEO from webmasterword.
The 2 main tactics we used are (esp the first 1)
1. Link Exchange
2. Buy Links from High PR site
So what happens? Developer found opputunity to make money. they develope tools to make link exchange easier. Some automate all link exchange process and even host your links page! They even crawl your partner site to see if they link back. I hate this bot and blocked it.
There is another software that crawl the site to find link exchange partners for you. Taking the Title and Meta description as the links info. They even show rating, backlinks ... They will put your site higher if you link back to them! And there are a few books that promote this software. I receive so many emails that have the same style, template where I know exactly they are using this tool.
Too many people are trying to manupulate the SERPs. And it is TOO EASY to MANIPULATE Google. If Google want to survive and do not wish to end up like Altavista, they need to do something! They need to change. And that why it came out a sucking algo/filter/penalty in July.
The JULY algo act this way
1. They scan for anchor text and if there are too many same anchor text that matches the optimization found in the page (keyword in title, in H1, in ALT, in outbound links, many occurances...) It will trigger the penalty and your site become out of sight for that keyword phase.
2. The strange part is, allinanchor search for the same keyword phase return you HIGH! and if you add a keyword to the penalised keyword phase, you are unaffected!
The algo is not good and it harm too many innocent sites. It take too little things into consideration (not sophiscated enough). So Google pull it out. Webmasters become happy again. But their motifs and objectives remained. Instead of giving out, they actually working harder on it! Try to include more factors, more details, more circumstances to feed the new algo.
Then a mutant came out in Florida, which has the same motive and objective - to fight against and control MANIPULATION. The algo improve a lot over the July algo, but still, it sucks.
It is being improved over updates and updates until Brandy where we start to see the shape of a better (not perfect) algo. KIDS' SEO strategy that used to work well is no longer working that well -> link exchange automation tools, buying links, interlinking sites, multiple domains, subdomains ...
They algo patch up some 'bugs' to avoid us checking the 'penalty', i.e. allinachor text now return similar position to the normal seach, search for keyword -asdasdasd tactic is removed, blar blar ...
But what I want to say is Google is still VERY VERY kind to us. They didn't implement a FULL penalty that removed your site, instead, they try to catch which keyword you are playing with and only kick 'its' ass.
If you want to sucess with Google, the KIDS' strategy no longer work well. Old books need to be rewrote. Old Google SEO information need to be updated. New SEO masters are needed.
Don't blame Google, blame SEOs. Blame KIDS that success in SEO. :)