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Should I link the most important keyword or two
about to spend $1000+ on text links so please help
walkman




msg:69155
 3:50 am on Feb 15, 2004 (gmt 0)

One is more important, but also it's fairly competitive. It's just a text link with a a keyword or two. Should I link "Widgets" or "Widgets, Widget Accessories".

Both are relevant but the first one is king. Will google regard the "Widgets" part (on second link) as much more inferior than the first one (just widgets linked)? Will the "Widget Accesories" be credited, somewhat making up for the less than perfect match of the first part?

Also, link to the frontpage or to the page where I list all the products? I make the money mostly by people coming directly to the individual product page via search engines. For example "Amazon widgets" and so on. I'm thinking if I link directly to over there, more PR (some incoming links will be PR8, PR7) will be passed to those than if I linked to the front.

Please advise. I have to make up my mind soon.

thanks in advance,

 

seofreak




msg:69156
 5:59 am on Feb 15, 2004 (gmt 0)

really depends on the competition you have when you search for "widgets" and "widget accessories"

How many results for both of them? And where do you rank for them right now?

walkman




msg:69157
 6:49 am on Feb 15, 2004 (gmt 0)

I don't rank anywhere near the top. Not even in the top 500.

17+ mil on widget and 2 mil on the second keyword.

thanks,

Marcia




msg:69158
 6:58 am on Feb 15, 2004 (gmt 0)

walkman, what does the top ten look like? Are there other commercial sites in there, or is it filled with a bunch of directories and mega-sites?

For some searches it might not be worth paying for anything because none but that type stand a chance. And if it's one of those markets where you have to buck hard-core, heavy-duty SEO you might want to take a closer look.

If you were anywhere near the ball-park a boost in PR with a good link might help, but chances are if you're that far down now you might do well to look for other means of getting inbound links and take a closer look at whatever else might need to be done to raise the rankings.

Just paying for links is unlikely to make that tremendous of a difference if there are other factors involved. There are plenty of linking opportunities out there, don't let yourself get pressured into a hasty decision.

Check the PR and number of backlinks of the top sites you're competing against. You might just find that it takes a lot of anchor text, in which case a lot of "little" links has value and those generally don't cost.

$1K is a lot of cash to part with!

walkman




msg:69159
 7:09 am on Feb 15, 2004 (gmt 0)

Paying for links is just one part. I have re-tooled the site towards those keywords. With H1s, H2, italics, bold, density, top, bottom and all that fancy stuff.

The top ten is with sites like mine, one or two that are big companies but nothing scary. I have already noticed a 50% increase in traffic and revenue since I re-tooled the site; that's why I want to try this.

It's competitive but also the term is very popular. I don't have to be #1 to do very well. Not to mention that I have a better name :), more proffesional and if torn, people would lean towards clicking on my link. I think so anyway. No bias or anything :)

On edit: Let's say I link today on about 10 high PR sites with thousands of pages. When would I see whatever boost Google assigns to higher PR links, anchor and backlinks. I know it's debatable how much (if any) boost, I just would like to know a timeline. How long does it take for Google to calculate all that? next update?

apollo




msg:69160
 12:08 am on Feb 16, 2004 (gmt 0)

walkman wrote:
>>Paying for links is just one part.
>>I have re-tooled the site towards those keywords. >>With H1s, H2, italics, bold, density, top,
>>bottom and all that fancy stuff.

Have you actually checked the results that google is returning since Florida? Your optimisation strategy seems very outdated to me.

If you want to join the sites that are now listed above me in the google results for one of the popular two-word terms in my area, you should not have either of those words in the title, headers or metatags.

Also, the words should not appear together as a term anywhere in the text. Also, if you want to be really adventurous you can replace all occurrences of the words with stemmed versions so that the actual words do not appear at all on your website. Then you can put the two stemmed words from the search term somewhere in the text, as long as they are not in the same sentence.

Anyway you might have some success with your strategy if the google algo gets a little misty-eyed and nostalgic when it crawls your site and gives you a little boost because of this.

<EDIT> Regarding your linking strategy, I would suggest that if you link using the exact 2 keywords from your search term in the anchor text then you will not have any success in the rankings for that search term. Stemmed versions of the keywords might bring more success. I do not know how google is handling single word anchor text. </EDIT>

walkman




msg:69161
 6:18 am on Feb 16, 2004 (gmt 0)

Are you sure about that? The first thing I see is the keyword repeated (in the title) a few times in different variations and phrases. Also they have them all over their pages, mostly in phrases. These are the top 10 ones.

Granted a few really big sites don't do that, but I assume people link them with those keywords.

What can I say....I even checked a really good SEO site (PR8) and that's what they suggested.

I guess I'll find out soon :)

================
If you want to join the sites that are now listed above me in the google results for one of the popular two-word terms in my area, you should not have either of those words in the title, headers or metatags.

Also, the words should not appear together as a term anywhere in the text. Also, if you want to be really adventurous you can replace all occurrences of the words with stemmed versions so that the actual words do not appear at all on your website. Then you can put the two stemmed words from the search term somewhere in the text, as long as they are not in the same sentence.

apollo




msg:69162
 7:21 am on Feb 16, 2004 (gmt 0)

The stemming seems to be working differently in different areas. If you are operating in an area where keyword is still king, then go for it! I wish it was still so easy for me. Good luck.

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