I have a competitor who's web designer is really starting to get on my nerves.
Two months ago, they shot to the top of the serps by using the following techniques:
repetitive keywords framing the top of their page, the bottom of their page, and then repeated again surrounding a link text filled spam box at the bottom of their page that you're not supposed to notice because you have to scroll down to see it. These are of course in a color that's not invisible, but very difficult to read, and very easy to not notice.
400 word marquee text in a little box filled with keywords in at least two places.
Now, our serps are not that competitive because we are a new kind of business. The thing that irks me is that these techniques are working and putting them above me in the rankings. I can't compete because I simply won't put the word '<statename>' in my web page 34 times. Another problem is that this web designer has of course put together a "national directory", where he's got a page for every state, even if he doesn't have any listings. All of the state pages have links to her sponsors - my competitors, even if they are not in that state. (A lot of "Coming Soon" like they are the next coming of mcdonald's).
I just noticed that the web designer is picking up more business from other similar providers and it's more and more of the same. Of course all of the sites link back to the web designer's page, where I've found that mine isn't the only industry being saturated with spam.
I was kicked out of the Serps with austin along with these guys, but now that we are coming back, I see that they are coming up above my site.
The thing is that they aren't using hidden text, just really hard to see text. I've reported spam to google, but no response as of yet. I'd rather not see my SERPs saturated with guys that use this web designer or his techniques, and what worries me more is that they are quite obvious and easy to repeat so this kind of a thing might start getting popular.
I've worked hard to get my site in the right order with good anchor text, farming links from good related pages, good keyword usage without making things unreadable, adding content regularly, etc. etc. but for some reason I'm falling short. I have more pages, come up higher in the allinurl, allintext, allinanchor queries. I've got a higher PR, but only on my main page as that's something new. (we started working hard on picking up links in january)
What can I do, other than spam fill my site as well? (something I don't want to do).
[edited by: Marcia at 9:51 am (utc) on Feb. 10, 2004]
[edit reason] made generic [/edit]