|Building Sites to Increase Link Popularity|
Firstly Im new to seo so sorry if this appears pretty basic.
Someone told me that to increase my inbound links for google I should make up loads of sites and optmise them for google, just for the purpose of linking them to the site im promoting.
Would google or the other search engines see that as spam or cheating or is this a normal part of seo?
[edited by: agerhart at 3:10 pm (utc) on Jan. 19, 2004]
Well, since those new sites would be useless unless in turn they have links to themselves again, I think it's quite legitimate.
In fact in "pro" circles I usually find whole networks of sites covering all aspects of a topic, such as directories, reviews mom-n-pop sites, ecomm sites, info sites, price comparison and so on, run be one guy. Rather then jsut one site does it all.
As long as these sites make senseand bring value to their visitors, there is nothign against it.
They would be linked to each other, i forgot to mention that. He said to link each site to a few other sites (within the network) and some non network sites and then every site to the main site if that makes any sense at all.
"Making up loads of sites" is spamming. Especially if the only purpose is interlinking. But as Kilroy says, it can be legitimate if each site has a topic and purpose unto itself.
Also as Kilroy says, the extra sites won't do much if anything to increase PR unless each site has decent links from the outside.
>>"Making up loads of sites" is spamming.
As one of my favorite friends says "it's all spamming." Any time we think about how to do our title better, whether the main keyword should be the first, second or third word or how many words should be in the title or whether we should repeat the keywords in the title or meta tags and/or how many times, or check keyword density or rewrite a description tag or put a keyword phrase into anchor text, or look for links, we are looking to manipulate the search results.
When a dear friend who truly IS a spammer of the worst kind called me one, I started to vehemently deny it, then realized that I was at that very moment in time sitting there with a pencil and paper diagramming out the navigation for a site for the flow of Page Rank and I shut up.
We might as well leave the issue of spam out of it altogether, there isn't an innocent one among us - not a single solitary one except for the totally clueless who sail in dazed, confused and bewildered and those won't stay that way for long.
Having several sites is a viable strategy, but it can be misused and/or dangerous or done well. There are groups of sites out there doing very well with it with a lot of staying power, but they're well thought out and very prudently done.
And a small warning wouldn't hurt. It's not the safest strategy for someone to let an SEO work their site that way using only their own network of sites to boost a client site's rankings. That locks the client in to a dependency situation, and if they want to walk away for some reason, which can happen, they can end up with nothing to show for it except cancelled checks and an opportunity to start over from scratch again from the ground up.
[edited by: Marcia at 4:59 pm (utc) on Jan. 19, 2004]
It will not help you unless you make sites that can get links that other sites may not. A good info site can get more links than an ecom site. It can also be good for trade. You tell one site to point to your original site and you point to them from your new site. It is also good to give yourself links with anchor text. Make a good info site and point to your original site with anchor text in the middle of paragraphs.
[edited by: ogletree at 6:12 pm (utc) on Jan. 19, 2004]
I make some of these satellite sites. Not too many, usually I find my time is more valuable elsewhere.
As a general rule of thumb, I will only make such a site that I believe is good enough to get listed in DMOZ.
I have 4 domains. They were not built to provide interlinking support. In fact none of them are even topically related. Each site has a page for link exchanges. I do link to my other sites and pages from each site's link page. I also interlink within my sites and also "map out" the site for pagerank consideration as part of the design process. I have a rule that I follow when setting up a site : AllinAnchor,AllinTitle,AllinText,AllinUrl. Good design or spamming? If I get good ranking it really means that the search engine likes my site design. Maybe I should design sites that search engines hate instead. Yeah,right.
Marcia is right on the money. It's all spamming. Everything is spamming. Think about it. If the rest of the world ran by web standards everything in the world would be spamming. Initiative and innovation are spamming too. Be proud you're a spammer. Spammers get ahead. Lamers don't or can't.
The title of this post includes the words "Building Sites", not building trash. Even if you have a high pagerank, but the quality of the content is low, the visitors are not going to be very pleased.
Maybe you have found a niche right now where you can make a few bucks by throwing up a bunch of interlinked domains that lack valuable information, but I guarantee you someone will come along with something better than you.
Now as to the order of doing things. I sometimes get some link sgoing before I even take the site seriously. That may be spamming, but I do make good with good content.
But what is NOT spamming?
1) Good Page Titles
2) Links from relevant sites
3) Use of text that helps the user to locate the information they seek
IMHO, spamming is like building a frame for house, but failing to build the house.
I like the deficion and thumb of rule by figment88! Indeed, that says it all in one word. SA site that is in dmoz is a site that has good content, is complete and is not under construction, is not an afiliate website and blah blah blah!
Whatever, if one can have different websites created and ach listed into DMOZ, no matter they are used to promote a primary business directly or indirectly, this should not be a problem.
I feel today, almost every web business is doing this...!
If it looks like different people made each your sites and there is no duplicate content you will do fine. My competitors have networks of sites and they are doing great on Google.