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Anchor Text - and PR
Does google count anchor text equally on a low PR site vs a Low PR site...
shawn




msg:157377
 3:47 pm on Jan 12, 2004 (gmt 0)

Since the Florida update I noticed my rank fall from top 10-15 to top 80 for some search terms. The one term I did come back from the dead on, is a term that was included in my anchor text for a majority of my link trades and also used on the credits of my clients websites.

When using the allinanchor: Keyword1 Keyword2 Keyword3, I noticed that the results are nearly identical as a normal search for the same keyword phrase.

So it would seem that I need to have a little variety in my off page anchor text. Does Google give the same weight to anchor text regardless of PR?

I know that a low PR site (like 3 or less) would not help my PR much if any, but it shoud not affect anchor text the same way I would think.

Shawn

 

caveman




msg:157378
 4:38 pm on Jan 12, 2004 (gmt 0)

Good question. I always assumed not, and think I even read somewhere that they don't, but we've never tried to measure this. I'll be curious what the smarter SEO'ers have to say.

G weights links in other ways; perhaps they weight text importance also. It would be somewhat logical that what CNN says about you might count for more that what a tiny personal site with no traffic says about you.

newwebster




msg:157379
 5:37 pm on Jan 12, 2004 (gmt 0)

The more PR the link has the more weight that the anchor text carries from what I have noticed. This is true of any link though regardless of anchor text or not. Anchor text in itself is valuable if you have several hundred or thousnads of pages(maybe less depending on how competitive the term is) linking to you wth it even if the pages are PR0. You would be able to get the same effect from just a few PR5+ anchor text links though(provided there is not that many outgoing links from those pages that would dilute the PR).

zgb999




msg:157380
 10:54 am on Jan 13, 2004 (gmt 0)

I have seen pages showing up where the only factor that put them on top seemed to be a link from a high PR page with the correct anchor text. So a linktext from a page with high PR seems to be better than a lot of linktexts coming from low PR pages. This makes sense to me as a link from Microsoft telling you are about widgets should be worth more than a private homepage telling the same thing.

WebmasterFisherman




msg:157381
 11:10 am on Jan 13, 2004 (gmt 0)

term that was included in my anchor text for a majority of my link trades

Repeating the same anchor text on zillion pages won't do you any good as post-florida turmoil shows. Which is true of some of my sites as well.
Say I used "widgety widgeting services in someplace" anchor in the php footer of a 100+ page resource. I get hammered in deep into 5th hundred for that exact term, but strangely enough get to appear in top 10 for "widgety services in someplace" or even "widgets in someplace". This calls for a new anchor text strategy - call it post-florida anchoring strategy :)

The more PR the link has the more weight that the anchor text carries from what I have noticed.

Are you saying anchor text value for the keyword(s) is proportional to the actual PR value that the link carries? Would doubt it from my experience.

jaffstar




msg:157382
 11:43 am on Jan 13, 2004 (gmt 0)

Say I used "widgety widgeting services in someplace" anchor in the php footer of a 100+ page resource. I get hammered in deep into 5th hundred for that exact term

It seems that one link is equivalent to 100 links from the same site post-florida.

Reciprocal links seem to be also getting downplayed therefore, one way links from authority sites seem to be the way forward (post florida).

It's amazing to still see sites in competitive industries dominating with blog spam and 1000's of reciprocal links.

newwebster




msg:157383
 2:13 pm on Jan 13, 2004 (gmt 0)

"Are you saying anchor text value for the keyword(s) is proportional to the actual PR value that the link carries? Would doubt it from my experience."

The "weight" is the PR transfered. This makes any link regardless of anchor text more valuable as I stated before.

"It seems that one link is equivalent to 100 links from the same site post-florida."

Internal anchor text links seem not to have any impact as before either.

The sites that are doing well in my main keywords are either PR6,7,8 with a 100 or less backlinks or are PR5 with over 1,500 backlinks all from different web sites

shawn




msg:157384
 2:17 pm on Jan 13, 2004 (gmt 0)

Repeating the same anchor text on zillion pages won't do you any good as post-florida turmoil shows. Which is true of some of my sites as well.

I am not so sure..the anchor text that I used in the majority of my link trades and footer credits of clients sites has me in the #3 spot - pre-florida I was #1.

My other search terms have not came back so strongly. The only major difference in the top 10 sites now and me seems to be anchor text. They are a mix of PR 5and 6 sites.

WebmasterFisherman




msg:157385
 2:35 pm on Jan 13, 2004 (gmt 0)

Top players on my keywords (positioned higher and lower than me) all have one particularity - they very seldom repeat anchor text.
If they do, it goes together with their brandname like "SomeCompany widgety wideting services"
On the contrary, post-florida nailed some of those in my industry that used just "widgety widgets" or "widget services" in 80% both reciprocal and non-reciprocal links.
This made me think that filtering out those sites by spammy repetition of the same non-brandname anchor text was one of elements of post-florida algo modifiers.
I once posted a huge thread on post florida filters and how I think they are combined - it got deleted by Somebody High Above in 2 minutes.
Just in case somebody thinks I'm being too simplistic here.

shawn




msg:157386
 3:34 pm on Jan 13, 2004 (gmt 0)

Top players on my keywords (positioned higher and lower than me) all have one particularity - they very seldom repeat anchor text.
If they do, it goes together with their brandname like "SomeCompany widgety wideting services"

On one particular term which was a 3 word term, I was number 5 pre florida out of just over 2 million results. Post florida I was gone in to a black hole. Post Florida it came back in the top 80 sites. I tried de-optimizing and it made things worse.

I am not considering using this term in a some anchot text for a fre sites I am considering placing my link on - these sites are the same or higher PR than mine.

My thought is this can only help - my competitors have anywhere from 100-300 back links with this anchor text.

Shawn

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